When Tomos Roberts, a spoken word poet from London, wrote The Great Realisation and posted it in video form on social media, he didn't think it would go viral.
Nor did he imagine American actor Jake Gyllenhaal would approach him to potentially turn the poem into a book.
The work, which reimagines our post-pandemic world, is written in the form of a bed-time story that is being read to a child. Filmed at home with his younger brother and sister, the video has been viewed more than 18 million times across YouTube, Facebook and Instagram since it was posted last week.
The response has been overwhelming for the 26-year-old poet and filmmaker.
"I think the reason why millions of people are prepared to watch a video on Facebook or on YouTube, and react to it and engage with it, is because people are searching for some idea of what they could ... not be happy about now, but look forward to in the future," Roberts tells The National.
"I was quite shocked and surprised when I had a message on Instagram from Jake Gyllenhaal, who wanted to help me turn it into a children's book, so we're discussing that at the moment."
Roberts, who posts online under the moniker Probably Tom Foolery, hopes that the poem could exist in many different languages.
I was trying to think of any good that I could even fictitiously create from this situation
A filmmaker by trade, Roberts's poetry has always been a hobby. He created his YouTube channel about two years ago, but only really started focusing on it about a month ago, when he went into self-isolation and his other film projects had to be put on hold.
"A few friends suggested: 'Why don't you bring the channel back to life?'," he says. "I wanted to use it as a way to express ideas I was having. I didn't have any expectation that so many people would react to it in this way."
The idea behind the poem was to stir up some hope amidst the chaos.
"I was trying to think of any good that I could even fictitiously create from this situation. It wasn't easy, but I tried to imagine that in the future, we looked at this as a dark moment where we made good decisions," he says.
"I truly believe that people really need something to be hopeful about, otherwise there's a strong probability that people will start to feel scared, anxious, lonely and depressed, and that's not a good place to be in if you want to overcome this bad situation."
Ironically, Roberts has just finished the script for a feature film called Blaggers, a story about a poet who becomes famous overnight.
"I think the world is showing me it has a sense of humour," he jokes. "I think I have a much better insight of what the character should be feeling now than I did two months ago."
While Roberts plans to continue posting poems on his channel, he hopes that this attention can also open doors for his film work as well. However, in the meantime, he will continue to write poems. His next Tom Foolery piece, called A Tale of Two Mindsets about the constant battle between optimism and pessimism, is expected to be out next.
Until then, it is likely that Roberts will maintain his solid sense of perspective. "It's not millions of people who are interested in me, but millions of people interested in the idea that even in an incredibly bad situation, if we work hard enough, we can try and find a way to use it for good," he says.
"My mum, my dad and my big sister all are working in the hospital, saving people's lives, and I am a poet who stays at home and thinks of rhyming couplets, records them and posts them online."
SPECS
Toyota land Cruiser 2020 5.7L VXR
Engine: 5.7-litre V8
Transmission: eight-speed automatic
Power: 362hp
Torque: 530Nm
Price: Dh329,000 (base model 4.0L EXR Dh215,900)
The five pillars of Islam
Roll of honour 2019-2020
Dubai Rugby Sevens
Winners: Dubai Hurricanes
Runners up: Bahrain
West Asia Premiership
Winners: Bahrain
Runners up: UAE Premiership
UAE Premiership
Winners: Dubai Exiles
Runners up: Dubai Hurricanes
UAE Division One
Winners: Abu Dhabi Saracens
Runners up: Dubai Hurricanes II
UAE Division Two
Winners: Barrelhouse
Runners up: RAK Rugby
if you go
Getting there
Etihad (Etihad.com), Emirates (emirates.com) and Air France (www.airfrance.com) fly to Paris’ Charles de Gaulle Airport, from Abu Dhabi and Dubai respectively. Return flights cost from around Dh3,785. It takes about 40 minutes to get from Paris to Compiègne by train, with return tickets costing €19. The Glade of the Armistice is 6.6km east of the railway station.
Staying there
On a handsome, tree-lined street near the Chateau’s park, La Parenthèse du Rond Royal (laparenthesedurondroyal.com) offers spacious b&b accommodation with thoughtful design touches. Lots of natural woods, old fashioned travelling trunks as decoration and multi-nozzle showers are part of the look, while there are free bikes for those who want to cycle to the glade. Prices start at €120 a night.
More information: musee-armistice-14-18.fr ; compiegne-tourisme.fr; uk.france.fr
UAE currency: the story behind the money in your pockets
Global state-owned investor ranking by size
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Itcan profile
Founders: Mansour Althani and Abdullah Althani
Based: Business Bay, with offices in Saudi Arabia, Egypt and India
Sector: Technology, digital marketing and e-commerce
Size: 70 employees
Revenue: On track to make Dh100 million in revenue this year since its 2015 launch
Funding: Self-funded to date
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
Tamkeen's offering
- Option 1: 70% in year 1, 50% in year 2, 30% in year 3
- Option 2: 50% across three years
- Option 3: 30% across five years
Retail gloom
Online grocer Ocado revealed retail sales fell 5.7 per cen in its first quarter as customers switched back to pre-pandemic shopping patterns.
It was a tough comparison from a year earlier, when the UK was in lockdown, but on a two-year basis its retail division, a joint venture with Marks&Spencer, rose 31.7 per cent over the quarter.
The group added that a 15 per cent drop in customer basket size offset an 11.6. per cent rise in the number of customer transactions.
Company Fact Box
Company name/date started: Abwaab Technologies / September 2019
Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO
Based: Amman, Jordan
Sector: Education Technology
Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed
Stage: early-stage startup
Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.
Red flags
- Promises of high, fixed or 'guaranteed' returns.
- Unregulated structured products or complex investments often used to bypass traditional safeguards.
- Lack of clear information, vague language, no access to audited financials.
- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
WHAT IS A BLACK HOLE?
1. Black holes are objects whose gravity is so strong not even light can escape their pull
2. They can be created when massive stars collapse under their own weight
3. Large black holes can also be formed when smaller ones collide and merge
4. The biggest black holes lurk at the centre of many galaxies, including our own
5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
Round 3: February 7-9, Dubai Autodrome – Dubai
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
Polarised public
31% in UK say BBC is biased to left-wing views
19% in UK say BBC is biased to right-wing views
19% in UK say BBC is not biased at all
Source: YouGov
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet