Zeina Arida was awarded the Chevalier de l’Ordre des Arts et des Lettres by France in 2019. Zeina Arida
Zeina Arida was awarded the Chevalier de l’Ordre des Arts et des Lettres by France in 2019. Zeina Arida
Zeina Arida was awarded the Chevalier de l’Ordre des Arts et des Lettres by France in 2019. Zeina Arida
Zeina Arida was awarded the Chevalier de l’Ordre des Arts et des Lettres by France in 2019. Zeina Arida

Zeina Arida: 'Maybe for us in Lebanon, the coronavirus is less of a shock'


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Like millions of people worldwide, Zeina Arida is self-isolating at home amid the coronavirus pandemic. Home for her is the Lebanese capital, Beirut, where she has spent the past few weeks indoors as part of the largest quarantine in human history.  

As director of Sursock Museum – a modern and contemporary art museum in the centre of Beirut, which first opened in 1961 – Arida has been at the forefront of her country’s cultural and arts scene for more than two decades.

Since Lebanon’s civil war, from 1975 to 1990, advocates of arts and culture have often found it hard to get their voices heard amid the chaos – and today’s global pandemic has only added to their concerns.

“Maybe we have had a preparatory phase since October 17,” says Arida, referring to the eruption of mass anti-government demonstrations in Lebanon last year, which brought the nation to a near standstill, but have now fizzled out amid the Covid-19 outbreak.

“Maybe for us in Lebanon, the coronavirus is less of a shock than for other people in the world because we had already changed our way of life,” she says.

Before the worldwide shutdown, Lebanon’s cultural sphere was already on shaky ground. For example, earlier this year, Beirut’s Metropolis Empire Sofil cinema was forced to close down. As the home of art-house movies, the two-screen theatre had hosted screenings, festivals and events for more than a decade.

A statement on its website, dated Tuesday, January 21, laments “the difficult economic situation” and says that in “light of the ongoing popular uprising in Lebanon, we are inspired to re-evaluate our priorities and rethink our working structure”.

For cultural stalwart Arida, the closure of Metropolis was a bitter pill to swallow. “In September, Sursock hosted a fundraiser for Metropolis because they were facing difficult financial issues,” says Arida, who herself has been forced to close the Sursock Museum’s doors due to the Covid-19 crisis.

'Paralysed' by the uprisings

Lebanon’s fraught political situation, arising from such incidents as the assassination of former Lebanese prime minister Rafik Hariri in 2005, and the simmering military standoff between Lebanese militant group Hezbollah and Israel, has made this Mediterranean coastal state one of the most volatile countries in the region.

Arida says that popular protests against government corruption and the country’s dire economic situation “only accelerated what was going to happen”.

Having made her name as director of Beirut’s Arab Image Foundation from 1997-2014, Arida is well placed to speak on Lebanon’s cultural wellbeing.

She says while Sursock became “paralysed” following the mass uprisings, it was simply a response to a political and economic crisis that started long before the protests began.

But as she works from her Beirut home, now amid an international health crisis that has claimed tens of thousands of lives worldwide, Arida continues to plan Sursock’s future, even if the future of Lebanon remains uncertain.

A history in the art world 

Born in Beirut in 1970, Arida is no stranger to the ups and downs of her homeland. In 1983, then a teenager, she left for Paris as the 15-year civil war raged on in Lebanon with impunity. In France, she read literature and theatre at the Sorbonne University and returned to her birthplace, post-war in 1993. Lebanon was then rebuilding its political, economic and structural foundations from the smouldering ashes of a long conflict.

Financially this coronavirus global pandemic is going to make things even harder

Stints with Unesco, the French Cultural Centre and the French Embassy led her to a fledgling organisation, the founders of which were looking for someone to set up an office. In November 1997, Arida took the reins of the non-profit Arab Image Foundation – which today hosts a 500,000-strong photo archive, dating back to the 1860s, from much of the Middle East and its diaspora – and she has not looked back since.

She assumed the directorship of Sursock, housed in an ornate Beirut mansion dating from 1912, right as the museum prepared to reopen after several years in the wilderness.

Zeina Arida during the opening of the Pablo Picasso show at Sursock Museum in September 2019. Zeina Arida
Zeina Arida during the opening of the Pablo Picasso show at Sursock Museum in September 2019. Zeina Arida

In 2008, it had closed for a major renovation project worth $15 million (Dh55.1m), which expanded the building’s total surface area by five times. “I was hired to prepare for the [2015] reopening,” she says. “I was hired with the opportunity to rethink the whole museum.”

Under her stewardship, the museum welcomed 80,000 visitors in 2019. And last autumn, Sursock hosted Lebanon’s first exhibition of works by Pablo Picasso – titled Picasso et la famille – which ran until January.

While the world remains in lockdown, a host of museums and galleries have set up digital retrospectives. Arida, too, is keen to highlight Sursock’s recently released virtual tour of one its exhibitions, Baalbek, Archives of an Eternity.

Yet, she remains concerned for the country’s cultural future. Arida says while Lebanon is in constant flux, owing to politics and now this virus, it is hard to be hopeful.

“It will be even more fragile and just another struggle,” she says of Lebanon’s arts sector, once the virus has died out and the country tries to adapt to a post-Covid-19 world. “Because financially this coronavirus global pandemic is going to make things even harder,” she says.

Even so, if anyone in Lebanon will fight tooth and nail for the art community, it is Arida. Early last year, she was awarded the Chevalier de l’Ordre des Arts et des Lettres by the French government – Lebanon’s one-time colonial master. The order is in recognition of Arida’s distinguished career spent promoting her country’s cultural history – something she intends to continue doing, not least in the difficult months ahead.

“As art and cultural institutions, we do reflect on our contemporary times – otherwise you become irrelevant” she says. “In that sense Covid-19 will definitely change a lot of our work.”

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Stars: Kangana Ranaut, Anupam Kher, Shreyas Talpade, Milind Soman, Mahima Chaudhry 

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Producer: RSVP Movies, Azure Entertainment

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The bairaq is a competition for the best herd of 50 camels, named for the banner its winner takes home

Namoos - a word of congratulations reserved for falconry competitions, camel races and camel pageants. It best translates as 'the pride of victory' - and for competitors, it is priceless

Asayel camels - sleek, short-haired hound-like racers

Majahim - chocolate-brown camels that can grow to weigh two tonnes. They were only valued for milk until camel pageantry took off in the 1990s

Millions Street - the thoroughfare where camels are led and where white 4x4s throng throughout the festival

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Starring: Jeremy Allen White, Odessa Young, Jeremy Strong

Rating: 4/5

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Price From Dh390,000

Engine 3.0L V6 turbo

Gearbox Eight-speed automatic

Power 345hp @ 5,000rpm

Torque 500Nm @ 1,370rpm

Fuel economy, combined 7.5L / 100km

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

How much do leading UAE’s UK curriculum schools charge for Year 6?
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  2. Kings School Al Barsha (Dubai) – Dh71,905
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  5. Gems Wellington International School – Dubai Branch – Dh58,488
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*Annual tuition fees covering the 2024/2025 academic year

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Games being played at The Sevens, Dubai

2pm, UAE Conference final

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4pm, UAE Premiership final

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Best Player: Cristiano Ronaldo (Juventus)
Best Coach: Gian Piero Gasperini (Atalanta)
Best Referee: Gianluca Rocchi
Best Goal: Fabio Quagliarella (Sampdoria vs Napoli)
Best Team: Atalanta​​​​​​​
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Best Women’s Goal: Thaisa (Milan vs Juventus)
Best Women’s Player: Manuela Giugliano (Milan)
Best Women’s XI: Laura Giuliani (Milan); Alia Guagni (Fiorentina), Sara Gama (Juventus), Cecilia Salvai (Juventus), Elisa Bartoli (Roma); Aurora Galli (Juventus), Manuela Giugliano (Roma), Valentina Cernoia (Juventus); Valentina Giacinti (Milan), Ilaria Mauro (Fiorentina), Barbara Bonansea (Juventus)

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Date started: early 2020

Founders: Khawla Hammad and Inas Abu Shashieh

Based: Abu Dhabi

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Number of staff: 4

Funding to date: Bootstrapped

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ABU DHABI T10: DAY TWO

Bangla Tigers v Deccan Gladiators (3.30pm)

Delhi Bulls v Karnataka Tuskers (5.45pm)

Northern Warriors v Qalandars (8.00pm)