Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix
Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix
Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix
Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix

Why we should stop feeling guilty about our 'guilty pleasures'


Faisal Salah
  • English
  • Arabic

We’ve never been good at being honest with ourselves. What we actually enjoy is rarely what we boast about. Never has that been laid more bare than in the TV streaming era.

In 2017, Netflix dropped its long-running five-star rating system for something much more simple: a thumbs up or a thumbs down.

Todd Yellin, Netflix’s vice president of product at the time, said it was because we tend to overrate things we don’t actually want to watch. We feel very good about ourselves when we put on something demanding, but rarely, if ever, do we actually bring ourselves to do it, the metrics show.

We may rate a documentary about unrest in Ukraine more highly, he said, but we choose to watch the Adam Sandler movie 9 times out of 10.

This has long been the case for me personally. In my university days, I enjoyed a reality show on MTV called Jersey Shore, which became something of a viral sensation due to having a cast of entertaining characters engaging in hilarious and scandalous situations.

The cast of season 11 of the reality series Vanderpump Rules, one of the most popular series in the US, premiering January 30. Photo: Bravo
The cast of season 11 of the reality series Vanderpump Rules, one of the most popular series in the US, premiering January 30. Photo: Bravo

It’s not so different to getting into Dubai Bling now, one of the most enduringly popular shows in the UAE, by streaming metrics, or Vanderpump Rules, one of the most popular of the genre in 2024. The problem was this: I couldn’t admit to anyone that I loved Jersey Shore.

As I ingratiated myself around campus socially, I had cultivated something of a cinephile reputation for enjoying older films. I liked how that felt. Suddenly, I had a powerful urge to keep that reputation intact from the lowbrow content I consumed.

What I should have realised is that all of it is part of my personality, the low and the high. I contain multitudes as they say, and most people do too.

And yet, even in 2024, I find myself stuck in the same dichotomy, this time on the popular film rating app Letterboxd.

The site allows you to set up an account, log in the films you’ve watched and review them, but most importantly, encourages the user to choose their four favourite films of all time.

These choices are at the forefront of each person’s account, and for better or worse, represent a person’s personality, taste and level of knowledge and sophistication within the Letterboxd community.

Choosing these four films can be daunting. What are the films that you want to represent you, represent the person you are at this very moment in your life? Maybe I’m placing too much importance on these choices, and maybe these are arbitrary choices for most people.

But then I watch Letterboxd’s own videos, in which they interview celebrities and ask them their four favourites, and I realise that even those in the film industry seemingly have the same problem as mine.

Picking my own favourites has become something I take pride in but also struggle with sometimes. I have become too self-conscious of picking a film that might not represent me well enough. What does it say about me if I pick a film for its sentimental value rather than its artistic merit?

At the end of the day, am I still the same pretentious teenager who’s trying to cultivate a reputation? Why can’t I be honest with myself?

The more I think through my top four, the more I realised that the thought process is rubbish. What a film means to me, whether emotionally or artistically, is valid.

If it does enough to make me feel something towards it, a piece of art has achieved something 99% of all art fails to do. And no one can decide what 1% I actually enjoy but me – and even I have little control over what I’ll actually like.

Especially in a time when regional unrest is weighing down our mental health, no one should feel guilty for finding joy in something, whether ridiculed by critics or otherwise.

Speaking personally, if a piece of art speaks to me, I shouldn’t feel responsible for justifying that to anyone.

The term guilty pleasure is one that gets thrown around a lot, especially with the glut of media we now have to consume. We feel obliged to do a song and dance, to call it a guilty pleasure, to apologise for our pleasure.

We shouldn’t hide these pleasures or feel guilty for enjoying them. They’re part of a big tapestry that make up everything we take in and digest. I think it’s time to drop the guilt and enjoy the things we want to enjoy.

I say, let’s stop dancing. It’s time to be honest with ourselves, and each other.

If you go

The flights
Emirates and Etihad fly direct to Nairobi, with fares starting from Dh1,695. The resort can be reached from Nairobi via a 35-minute flight from Wilson Airport or Jomo Kenyatta International Airport, or by road, which takes at least three hours.

The rooms
Rooms at Fairmont Mount Kenya range from Dh1,870 per night for a deluxe room to Dh11,000 per night for the William Holden Cottage.

UAE currency: the story behind the money in your pockets
The specs

Engine: 2.9-litre twin-turbo V6

Power: 540hp at 6,500rpm

Torque: 600Nm at 2,500rpm

Transmission: Eight-speed auto

Kerb weight: 1580kg

Price: From Dh750k

On sale: via special order

Jetour T1 specs

Engine: 2-litre turbocharged

Power: 254hp

Torque: 390Nm

Price: From Dh126,000

Available: Now

Where to donate in the UAE

The Emirates Charity Portal

You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.

The General Authority of Islamic Affairs & Endowments

The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.

Al Noor Special Needs Centre

You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.

Beit Al Khair Society

Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.

Dar Al Ber Society

Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.

Dubai Cares

Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.

Emirates Airline Foundation

Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.

Emirates Red Crescent

On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.

Gulf for Good

Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.

Noor Dubai Foundation

Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).

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UAE currency: the story behind the money in your pockets
Updated: January 23, 2024, 9:21 AM