Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix
Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix
Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix
Dubai Bling is one of the most enduringly popular shows in the UAE, by streaming metrics. Photo: Netflix

Why we should stop feeling guilty about our 'guilty pleasures'


Faisal Salah
  • English
  • Arabic

We’ve never been good at being honest with ourselves. What we actually enjoy is rarely what we boast about. Never has that been laid more bare than in the TV streaming era.

In 2017, Netflix dropped its long-running five-star rating system for something much more simple: a thumbs up or a thumbs down.

Todd Yellin, Netflix’s vice president of product at the time, said it was because we tend to overrate things we don’t actually want to watch. We feel very good about ourselves when we put on something demanding, but rarely, if ever, do we actually bring ourselves to do it, the metrics show.

We may rate a documentary about unrest in Ukraine more highly, he said, but we choose to watch the Adam Sandler movie 9 times out of 10.

This has long been the case for me personally. In my university days, I enjoyed a reality show on MTV called Jersey Shore, which became something of a viral sensation due to having a cast of entertaining characters engaging in hilarious and scandalous situations.

The cast of season 11 of the reality series Vanderpump Rules, one of the most popular series in the US, premiering January 30. Photo: Bravo
The cast of season 11 of the reality series Vanderpump Rules, one of the most popular series in the US, premiering January 30. Photo: Bravo

It’s not so different to getting into Dubai Bling now, one of the most enduringly popular shows in the UAE, by streaming metrics, or Vanderpump Rules, one of the most popular of the genre in 2024. The problem was this: I couldn’t admit to anyone that I loved Jersey Shore.

As I ingratiated myself around campus socially, I had cultivated something of a cinephile reputation for enjoying older films. I liked how that felt. Suddenly, I had a powerful urge to keep that reputation intact from the lowbrow content I consumed.

What I should have realised is that all of it is part of my personality, the low and the high. I contain multitudes as they say, and most people do too.

And yet, even in 2024, I find myself stuck in the same dichotomy, this time on the popular film rating app Letterboxd.

The site allows you to set up an account, log in the films you’ve watched and review them, but most importantly, encourages the user to choose their four favourite films of all time.

These choices are at the forefront of each person’s account, and for better or worse, represent a person’s personality, taste and level of knowledge and sophistication within the Letterboxd community.

Choosing these four films can be daunting. What are the films that you want to represent you, represent the person you are at this very moment in your life? Maybe I’m placing too much importance on these choices, and maybe these are arbitrary choices for most people.

But then I watch Letterboxd’s own videos, in which they interview celebrities and ask them their four favourites, and I realise that even those in the film industry seemingly have the same problem as mine.

Picking my own favourites has become something I take pride in but also struggle with sometimes. I have become too self-conscious of picking a film that might not represent me well enough. What does it say about me if I pick a film for its sentimental value rather than its artistic merit?

At the end of the day, am I still the same pretentious teenager who’s trying to cultivate a reputation? Why can’t I be honest with myself?

The more I think through my top four, the more I realised that the thought process is rubbish. What a film means to me, whether emotionally or artistically, is valid.

If it does enough to make me feel something towards it, a piece of art has achieved something 99% of all art fails to do. And no one can decide what 1% I actually enjoy but me – and even I have little control over what I’ll actually like.

Especially in a time when regional unrest is weighing down our mental health, no one should feel guilty for finding joy in something, whether ridiculed by critics or otherwise.

Speaking personally, if a piece of art speaks to me, I shouldn’t feel responsible for justifying that to anyone.

The term guilty pleasure is one that gets thrown around a lot, especially with the glut of media we now have to consume. We feel obliged to do a song and dance, to call it a guilty pleasure, to apologise for our pleasure.

We shouldn’t hide these pleasures or feel guilty for enjoying them. They’re part of a big tapestry that make up everything we take in and digest. I think it’s time to drop the guilt and enjoy the things we want to enjoy.

I say, let’s stop dancing. It’s time to be honest with ourselves, and each other.

Surianah's top five jazz artists

Billie Holliday: for the burn and also the way she told stories.  

Thelonius Monk: for his earnestness.

Duke Ellington: for his edge and spirituality.

Louis Armstrong: his legacy is undeniable. He is considered as one of the most revolutionary and influential musicians.

Terence Blanchard: very political - a lot of jazz musicians are making protest music right now.

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Email sent to Uber team from chief executive Dara Khosrowshahi

From: Dara

To: Team@

Date: March 25, 2019 at 11:45pm PT

Subj: Accelerating in the Middle East

Five years ago, Uber launched in the Middle East. It was the start of an incredible journey, with millions of riders and drivers finding new ways to move and work in a dynamic region that’s become so important to Uber. Now Pakistan is one of our fastest-growing markets in the world, women are driving with Uber across Saudi Arabia, and we chose Cairo to launch our first Uber Bus product late last year.

Today we are taking the next step in this journey—well, it’s more like a leap, and a big one: in a few minutes, we’ll announce that we’ve agreed to acquire Careem. Importantly, we intend to operate Careem independently, under the leadership of co-founder and current CEO Mudassir Sheikha. I’ve gotten to know both co-founders, Mudassir and Magnus Olsson, and what they have built is truly extraordinary. They are first-class entrepreneurs who share our platform vision and, like us, have launched a wide range of products—from digital payments to food delivery—to serve consumers.

I expect many of you will ask how we arrived at this structure, meaning allowing Careem to maintain an independent brand and operate separately. After careful consideration, we decided that this framework has the advantage of letting us build new products and try new ideas across not one, but two, strong brands, with strong operators within each. Over time, by integrating parts of our networks, we can operate more efficiently, achieve even lower wait times, expand new products like high-capacity vehicles and payments, and quicken the already remarkable pace of innovation in the region.

This acquisition is subject to regulatory approval in various countries, which we don’t expect before Q1 2020. Until then, nothing changes. And since both companies will continue to largely operate separately after the acquisition, very little will change in either teams’ day-to-day operations post-close. Today’s news is a testament to the incredible business our team has worked so hard to build.

It’s a great day for the Middle East, for the region’s thriving tech sector, for Careem, and for Uber.

Uber on,

Dara

Updated: January 23, 2024, 9:21 AM