TAG Heuer hasn’t merely unveiled its 2015 collection, it has immersed it in Dubai’s Atlantis aquarium.
The luxury watchmaker is inviting 30 intrepid explorers to dive into the bottom of the Ambassador Lagoon to win one of the ten timepieces hidden among the coral.
Which is no mean feat when you consider that the aquarium is the largest open air tank in the region, home to 65,000 marine animals and more than 60 sharks.
For more information and to see the new collection click here.
