Fashion and cinema often go hand in hand.
The Great Gatsby director Baz Luhrmann — whose films are famed for their burlesque use of costume — attended the Chanel show. Tuesday also saw the designer Stephane Rolland forgo a catwalk display in favour of a 10-minute "fashion film", projected in a cinema to showcase his latest designs.
Rolland’s movie, in which a handsome suited man chases after an elusive fashion victim in myriad satin dresses, was well put-together.
But some critics complained that they could neither get a sense of the collection as a whole nor properly see the clothes.
Fashion film is a new genre of movie making that follows from design houses making longer-length adverts for their products — like Nicole Kidman’s three-minute film for Chanel No 5 perfume, or Charlize Theron’s “J’Adore” Dior perfume advert.
Several fashion film festivals have sprouted up in recent years, including the American fashion blogger Diane Pernet's ASVOFF festival and the Berlin Fashion Film Festival that takes place this month.
