BinHendi Enterprises has partnered with Italian clothing label MSGM to open its first monobrand store in the Middle East this August. The store — located at Fashion Avenue in The Dubai Mall — will extend over 100 square metres and house womenswear, menswear and accessories collections. It will be the first MSGM monobrand store in the Middle East and the third worldwide.
The concept for the new boutique has been conceived by MSGM creative director Massimo Giorgetti. The overall look is a marriage between futurism and minimalism — modular structures and monochrome marble surfaces are brought to life with fluorescent yellow, and neon tube lighting hangs from ceilings.
We hope to see some of the brand’s autumn/winter 2015 pieces in store, including the navy blue faux leathers, tweed skater shoes and electric green coats.
