Clear some space in your wardrobe and peruse seasonal staples from more than 350 brands curated by The Outnet this summer. The go-to site for style-conscious shoppers - which has new arrivals every Monday, Tuesday, Thursday and Friday - is currently offering discounts of up to 75 per cent on select labels. Andres Sosa, executive vice president of sales, marketing and creative at TheOutnet shares his top tips.
What’s hot to trot right now?
We are aware that our customer is extremely fashion savvy and key trends emerging for the summer season include the prairie influence, with ditzy florals, saddle bags, suede accessories and tasseled pieces. White is also a hot trend, with textures like crochet, lace and broderie anglaise being hits. We have also noticed that stripes are really well received – these can range from bold to pinstripe, double styles and the mixing of colours sitting in classic, simple, monochrome styles.
Which brands are selling particularly well this year and why in your opinion?
It depends on many variables and our demographic is broad, however, for a runway shopper looking for key pieces that got away last season, designers like Etro, Emilio Pucci, Marni, Valentino and Chloé are doing well. For contemporary shoppers looking for an urban aesthetic, brands such as Joseph, Rag & Bone and Isabel Marant are popular. Middle Eastern shoppers are confident by nature and our ability to work with emerging brands - providing a highly curated edit - resonates well with them.
Which labels have been added most recently?
We are forever evolving the roster and this year has seen the addition of some fantastic brands. New designers for 2016 include Etro, Fendi, Vilshenko, Talitha and Stella Jean, to name but a few.
Are there any new capsule collections and designer collaborations that we should be aware of?
Spring/summer 2016 has been an extremely active season for us with the introduction of our dedicated Summer Shop. As a result we’ve seen exclusive designer collaborations with the likes of Matthew Williamson, Adam Lippes, Carbon & Hyde and Melissa Odabash. Saloni and Miguelina are among those still to come. We have some very exciting collaborations in the pipeline for autumn/winter 2016 and Holiday – but I can’t reveal the details just yet. You’ll have to watch this space!
What labels and designs appeal most to Middle Eastern clients and why?
We see a strong mix of designers and brands supported by our Middle Eastern customers. We are aware that regional clients enjoy iconic designer brands including Oscar de la Renta, Alexander Wang, Issa, Hervé Léger, Missoni and Diane von Furstenberg. We’ve also seen strong support for our in-house label Iris & Ink, which is really fantastic. We are mindful that predominant categories for the region include dresses and gowns, along with accessories such as handbags and embellished sandals ranking highly.
Talk our readers through the top five pieces you’ve picked for this season.
The Iris & Ink off-the-shoulder top is perfect for all climates - a key transitional piece.
Classic wide-leg pants by Iris & Ink. Wear with a simple shirt or sleeveless jacket for an effortless summer-inspired, tailored look.
The embellished sandal by Valentino is the perfect accompaniment for any outfit – a wardrobe staple that can take the wearer from day to night.
Go for a more grown-up version of bohemian chic with a structured maxi dress, like the printed silk-crepe ones from Etro.
Finish the look with statement Erdem sunglasses – the ultimate summer accessory.
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