Portrait of Jana Amin. Courtesy Jana Amin
Portrait of Jana Amin. Courtesy Jana Amin
Portrait of Jana Amin. Courtesy Jana Amin
Portrait of Jana Amin. Courtesy Jana Amin

UNGA 2020: 'I began my activist journey by telling the story of Muslim women I knew'


Thomas Harding
  • English
  • Arabic

“Did you ride camels into school? Can your mother drive? Did you have to ask your father’s permission?"

These were some of the typical questions Jana Amin faced when she moved as a young Muslim girl from Egypt to the US.

They made her think long and hard about the perception of Muslim women in the West – and more importantly, what she could do to change it.

After an extraordinary journey, Ms Amin will on Thursday appear online at a high-profile side event of the UN General Assembly's 75th session.

Jana Amin giving a Ted X Talk. Courtesy Jana Amin
Jana Amin giving a Ted X Talk. Courtesy Jana Amin

Outgoing, confident and already an accomplished public speaker as shown by her TEDxYouth@BeaconStreet Talk, Ms Amin is unlikely to be fazed by the exposure.

She will gladly use the panel discussion as a platform to further empower Muslim women.

Ms Amin’s enthusiasm and self-possession are evident as she speaks from her Boston home.

Her inner strength comes from formidable women, including her grandmothers, who she says instilled in her “a type of power at a very young age”.

She first discovered the power of the media's portrayal of Muslim women as “victims of oppression, submissive servants or even political pawns” when she left the Middle East for America, aged 12.

“My friends and teachers were shocked to see that I was a self-identified Muslim, Arab woman, and yet I was nothing like the women they had seen in the media,” Ms Amin says.

It was not something the schoolgirl was going to let slide, especially when asked such uninformed questions as the one about her mother driving.

Her mother, Rana El Kaliouby, a computer scientist and entrepreneur, is chief executive of a technology company and a well-respected author.

“I mean, she could do much more than drive, right?” Ms Amin says.

But their encounter with her was the first time many of these American pupils had met a Muslim woman from the Middle East.

“It was a bizarre experience I think because of the way the West portrays Muslims often times,” she says.

“For me, it began my activist journey by telling people the story of the Muslim women I knew.

“A year or so after that, I started realising that this was a way of bridging the gap between the US and the Middle East: sharing with them what it meant to be a Muslim woman; that there are Muslim women who wear the hijab or niqab and there are those who don't.

"And it's not even about the garment. It’s about their intelligence, their intellect.”

Ms Amin set up an initiative called “Bantoota”, the Arabic word for girl, on Instagram with the strapline: “She’s Just Like You. Changing the narrative around Muslim women one woman at a time.”

She used the social-networking service to listen to stories and then share them.

“I realised what they had was powerful and it was just incredible to see that growth and journey,” Ms Amin says.

“People would say, ‘Oh, my gosh, thank you so much for sharing this’, and that completely inspired me. Then these girls would say, ‘Wait, I inspired somebody? How can that be?’”

There is no future for the Middle East without its women and girls

A passion grew within her to help young women by becoming an advocate for girls’ education and women's empowerment.

It is a role that she has found extremely rewarding in spite of a somewhat shaky start.

As part of her work, she joined the Collateral Repair Project teaching English to refugees in Jordan.

At first, with a glitchy Skype signal, Ms Amin found the online teaching difficult and was not convinced of its usefulness.

“I thought nobody was learning anything, because it was just such a mess,” she says.

“Then, at the beginning of a class, this Yemeni mother says, ‘Miss Jana, can I have a moment?’ And I'm like, ‘Sure, go ahead.’

“This mother brings up her four children and has them speak together in English.

"It's incredible to see because she's basically taught them what we've learnt over the past two weeks, saying things like ‘Hi, hello, how are you? I'm a refugee’.

"It was so amazing to see that when you educate one woman, you're educating a whole family and a community.”

Further evidence of Ms Amin’s growing influence will be there for all to see at the UN’s Sustainable Development Goal Action Zone on Thursday, where she will be asked to put forward “policies to further the world”.

Unsurprisingly, she is excited and not in the least daunted by the opportunity.

“It will be on really tangible policies that can improve and progress SDGs on an individual level or recommendations we have for businesses,” Ms Amin says.

In the new era of virtual meetings, she believes that important institutions such as the UN are opening up to the entire world, which she describes as “a blessing”.

But lockdown has been tough on Ms Amin who, gregarious by nature, concedes that she is craving some human connection.

She consoles herself by playing the harp, an instrument that she has learnt since emigrating, and looks forward to competing for her school squash team.

“You always need some sort of physical movement and it’s a fun way to connect with other people my age,” Ms Amin says.

Which, naturally enough, brings her back to advocacy.

“In Egypt, there are still lots of stigmas surrounding women in sports,” Ms Amin says.

Jana Amin meeting with Malala. Courtesy Jana Amin
Jana Amin meeting with Malala. Courtesy Jana Amin

She is inspired and hopeful for women in the region, talking of increasing female involvement in politics, such as the role of UAE’s Noura Al Kaabi, the Minister of Culture and Youth.

“Women who are in positions of power, whether that's in the government or in businesses, are role models for us,” Ms Amin says. “It's incredible to see what those women are doing.

"And it's clear to see that their work is really driving forward progress in the Middle East, because there is no future for the Middle East without its women and girls.

"I really do think there are a lot of young women who are currently taking up the fight for the region's future.”

Ms Amin's immediate future lies in finding a university place in international studies, either in America or, as she hopes, following in her mother’s path to the University of Cambridge.

Without putting too much burden on her young shoulders, it is difficult not to draw comparisons with other inspirational young women of today, such as environmental campaigner Greta Thunberg and Malala Yousafzai, the Pakistani activist for female education.

Last year, Ms Amin made sure to attend Malala’s inspirational lecture at Harvard University and unabashedly asked for a selfie with the Nobel Peace laureate.

She went on to write an editorial for the Malala Fund publication Assembly.

When Ms Amin gives her thoughts tomorrow as to what meaningful action is needed to change the world for the better, it is unlikely to be the last we hear from her.

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

The Florida Project

Director: Sean Baker

Starring: Bria Vinaite, Brooklynn Prince, Willem Dafoe

Four stars

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

Revival
Eminem
Interscope

The specs

Engine: 2-litre 4-cylinder and 3.6-litre 6-cylinder

Power: 220 and 280 horsepower

Torque: 350 and 360Nm

Transmission: eight-speed automatic

Price: from Dh136,521 VAT and Dh166,464 VAT 

On sale: now

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

Company profile

Name: Tharb

Started: December 2016

Founder: Eisa Alsubousi

Based: Abu Dhabi

Sector: Luxury leather goods

Initial investment: Dh150,000 from personal savings

 

Groom and Two Brides

Director: Elie Semaan

Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla

Rating: 3/5

Adele: The Stories Behind The Songs
Caroline Sullivan
Carlton Books

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West Ham United 2 (Antonio 73', Ogbonna 90 5')

Tottenham Hotspur 3 (Son 36', Moura 42', Kane 49')

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

Other acts on the Jazz Garden bill

Sharrie Williams
The American singer is hugely respected in blues circles due to her passionate vocals and songwriting. Born and raised in Michigan, Williams began recording and touring as a teenage gospel singer. Her career took off with the blues band The Wiseguys. Such was the acclaim of their live shows that they toured throughout Europe and in Africa. As a solo artist, Williams has also collaborated with the likes of the late Dizzy Gillespie, Van Morrison and Mavis Staples.
Lin Rountree
An accomplished smooth jazz artist who blends his chilled approach with R‘n’B. Trained at the Duke Ellington School of the Arts in Washington, DC, Rountree formed his own band in 2004. He has also recorded with the likes of Kem, Dwele and Conya Doss. He comes to Dubai on the back of his new single Pass The Groove, from his forthcoming 2018 album Stronger Still, which may follow his five previous solo albums in cracking the top 10 of the US jazz charts.
Anita Williams
Dubai-based singer Anita Williams will open the night with a set of covers and swing, jazz and blues standards that made her an in-demand singer across the emirate. The Irish singer has been performing in Dubai since 2008 at venues such as MusicHall and Voda Bar. Her Jazz Garden appearance is career highlight as she will use the event to perform the original song Big Blue Eyes, the single from her debut solo album, due for release soon.

The biog

Favourite book: Homegoing by Yaa Gyasi

Favourite holiday destination: Spain

Favourite film: Bohemian Rhapsody

Favourite place to visit in the UAE: The beach or Satwa

Children: Stepdaughter Tyler 27, daughter Quito 22 and son Dali 19

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The specs

Engine: 2.0-litre 4-cylinder turbo hybrid

Transmission: eight-speed automatic

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Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4

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Company%20profile
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The Beach Bum

Director: Harmony Korine

Stars: Matthew McConaughey, Isla Fisher, Snoop Dogg

Two stars

MATCH INFO

Uefa Champions League semi-finals, second leg:

Liverpool (0) v Barcelona (3), Tuesday, 11pm UAE

Game is on BeIN Sports

Our family matters legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

What is the definition of an SME?

SMEs in the UAE are defined by the number of employees, annual turnover and sector. For example, a “small company” in the services industry has six to 50 employees with a turnover of more than Dh2 million up to Dh20m, while in the manufacturing industry the requirements are 10 to 100 employees with a turnover of more than Dh3m up to Dh50m, according to Dubai SME, an agency of the Department of Economic Development.

A “medium-sized company” can either have staff of 51 to 200 employees or 101 to 250 employees, and a turnover less than or equal to Dh200m or Dh250m, again depending on whether the business is in the trading, manufacturing or services sectors. 

if you go

The flights

Fly to Rome with Etihad (www.etihad.ae) or Emirates (www.emirates.com) from Dh2,480 return including taxes. The flight takes six hours. Fly from Rome to Trapani with Ryanair (www.ryanair.com) from Dh420 return including taxes. The flight takes one hour 10 minutes. 

The hotels 

The author recommends the following hotels for this itinerary. In Trapani, Ai Lumi (www.ailumi.it); in Marsala, Viacolvento (www.viacolventomarsala.it); and in Marsala Del Vallo, the Meliaresort Dimore Storiche (www.meliaresort.it).

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If you go

The flights
Return flights from Dubai to Santiago, via Sao Paolo cost from Dh5,295 with Emirates


The trip
A five-day trip (not including two days of flight travel) was split between Santiago and in Puerto Varas, with more time spent in the later where excursions were organised by TurisTour.
 

When to go
The summer months, from December to February are best though there is beauty in each season