Brand Rishi - in pictures

Suits you sir: Unlike those of his famously crumpled former neighbour in No.10, the suits which adorn Rishi Sunak's slender frame are as smooth and sleek as the man himself. British style magazine 'GQ' is so enamoured by the cut of the Mr Sunak's jib, it even published a paean on his ability to make a navy-blue two-piece come to life. Getty Images
Suits you sir: Unlike those of his famously crumpled former neighbour in No.10, the suits which adorn Rishi Sunak's slender frame are as smooth and sleek as the man himself. British style magazine 'GQ' is so enamoured by the cut of the Mr Sunak's jib, it even published a paean on his ability to make a navy-blue two-piece come to life. Getty Images
Wrist management: Bar Rolex models, very few people have their wrist snapped as intensively as the UK's chancellor on budget day. With his customary eye for the optics, Mr Sunak has turned this briefcase brandishing occasion into a fashion opportunity and his DADA charm bracelet has garnered the most attention. Getty Images
Wrist management: Bar Rolex models, very few people have their wrist snapped as intensively as the UK's chancellor on budget day. With his customary eye for the optics, Mr Sunak has turned this briefcase brandishing occasion into a fashion opportunity and his DADA charm bracelet has garnered the most attention. Getty Images
Insta influenced: When it comes to social media, Mr Sunak appears to have been influenced more by Kendall Jenner than any of his political contemporaries. His feeds contain a panoply of graphics, slogans, quips and dressed-down pictures, all replete with his trademark signature. The contrast with his predecessor , Philip Hammond, is stark. Mr Hammond was as likely to be snapped in a hoodie and jeans as he was to be pictured rolling round Westminster in a pink Cadillac defenestrating wads of cash Mario Balotelli-style. Photo: Rishi Sunak/Instagram
Insta influenced: When it comes to social media, Mr Sunak appears to have been influenced more by Kendall Jenner than any of his political contemporaries. His feeds contain a panoply of graphics, slogans, quips and dressed-down pictures, all replete with his trademark signature. The contrast with his predecessor , Philip Hammond, is stark. Mr Hammond was as likely to be snapped in a hoodie and jeans as he was to be pictured rolling round Westminster in a pink Cadillac defenestrating wads of cash Mario Balotelli-style. Photo: Rishi Sunak/Instagram
Star (Wars) power: Rishi Sunak raised eyebrows when he was photographed with a Star Wars-themed Coke bomb on his desk prior to 2021's spring budget. The elision of the two phenomena in one curio was less surprising to those in the know: the chancellor is both a self-confessed Coca-Cola addict and Star Wars super fan. With his prime ministerial ambitions an open secret, he will be hoping 'the force' will one day propel him from No.11 to No. 10. Photo: HM Treasury
Star (Wars) power: Rishi Sunak raised eyebrows when he was photographed with a Star Wars-themed Coke bomb on his desk prior to 2021's spring budget. The elision of the two phenomena in one curio was less surprising to those in the know: the chancellor is both a self-confessed Coca-Cola addict and Star Wars super fan. With his prime ministerial ambitions an open secret, he will be hoping 'the force' will one day propel him from No.11 to No. 10. Photo: HM Treasury
'HIIT' me baby one more time: There's a reason why Rishi Sunak stays so trim despite his aforementioned penchant for the full fat version of a well-known carbonated beverage. He is a fan of high intensity interval training (HIIT) workouts which, when time allows, he performs on his Peloton bike at 6am in the morning. Furthermore, his favourite instructor is Cody Rigsby, a New York dancer who frequently plays Britney Spears while leading his classes. The chancellor will be hoping that his career prospects don't turn 'Toxic' should he ever be implicated in the Westminster 'Partygate' scandal. Photo: HM Treasury
'HIIT' me baby one more time: There's a reason why Rishi Sunak stays so trim despite his aforementioned penchant for the full fat version of a well-known carbonated beverage. He is a fan of high intensity interval training (HIIT) workouts which, when time allows, he performs on his Peloton bike at 6am in the morning. Furthermore, his favourite instructor is Cody Rigsby, a New York dancer who frequently plays Britney Spears while leading his classes. The chancellor will be hoping that his career prospects don't turn 'Toxic' should he ever be implicated in the Westminster 'Partygate' scandal. Photo: HM Treasury