Alex Cruz was passed over in January as replacement for the group’s chief. AFP
Alex Cruz was passed over in January as replacement for the group’s chief. AFP
Alex Cruz was passed over in January as replacement for the group’s chief. AFP
Alex Cruz was passed over in January as replacement for the group’s chief. AFP

British Airways chief executive Alex Cruz steps down


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British Airways announced that its chief executive Alex Cruz is stepping down "with immediate effect".

The airline gave reason for his departure.

Parent group IAG said Mr Cruz, who has been BA chief executive for four and half years, will be replaced by Aer Lingus boss Sean Doyle, but will remain non-executive chairman.

New IAG chief executive Luis Gallego, who took the reins from Willie Walsh last month, said the reshuffle was aimed at emerging stronger from the Covid-19 pandemic, which has greatly reduced demand for air travel.

Mr Cruz is leaving after being passed over in January as replacement for the group’s chief.

Initially seen as a likely successor to Mr Walsh, Mr Cruz, 54, was criticised for the extent of cost cuts and service changes during his four years at the helm. Pilots, former staff and customers suggested British Airways’ image as a premium carrier was being tarnished – even as Mr Walsh kept up pressure for even deeper cutbacks.

"We're navigating the worst crisis faced in our industry and I'm confident these internal promotions will ensure IAG is well placed to emerge in a strong position," Mr Gallego said of Mr Cruz's departure.

"I want to thank Alex for all that he has done at British Airways. He worked tirelessly to modernise the airline in the years leading up to the celebration of its 100th anniversary.

"Since then, he has led the airline through a particularly demanding period and has secured restructuring agreements with the vast majority of employees."

A company spokeswoman declined to comment on media speculation over the nature of his departure.

Mr Cruz gave no comment on his surprise departure.

The Spanish businessman, 54, oversaw painful restructuring at the airline as it counted the cost of the coronavirus crisis.

BA is cutting 13,000 staff and has been roundly criticised by staff and MPs over a "fire and rehire" policy.

Some employees faced pay cuts of up to half their original salary.

Mr Cruz also oversaw the airline's transition to new Brexit arrangements after the UK voted to leave the EU.

The BA pilot strike in 2019, which grounded 1,700 flights, also occurred on his watch, costing the airline £125 million ($163m).

(FILES) In this file photo taken on February 1, 2019, British Airways CEO Alex Cruz attends a press conference in London with the chief executives of the airlines that form Oneworld Alliance. British Airways chief executive Cruz steps down, the company announces on October 12, 2020. / AFP / Daniel LEAL-OLIVAS
(FILES) In this file photo taken on February 1, 2019, British Airways CEO Alex Cruz attends a press conference in London with the chief executives of the airlines that form Oneworld Alliance. British Airways chief executive Cruz steps down, the company announces on October 12, 2020. / AFP / Daniel LEAL-OLIVAS

Years of IT problems that stranded thousands of passengers also dogged Mr Cruz's tenure.

When appointed to the job in 2016, he vowed to make BA more cost efficient to allow it to better compete with budget airlines such as RyanAir and EasyJet.

He was previously chief executive at Vueling from 2009 when it merged with Clickair, an airline Mr Cruz founded in 2006.

As coronavirus upended the airline industry this year, Mr Cruz called for an air bridge with the US to open up the lucrative transatlantic route.

Last month he defended heavy job cuts at the airline and argued that customers were "still afraid of travelling".

"Covid has devastated our business, our sector. We're still fighting for our own survival," he told parliament's transport select committee.

IAG has forecast that it will take until at least 2023 for passenger demand to recover to pre-pandemic levels.

  • A man wears a protective face mask in Newcastle upon Tyne. Reuters
    A man wears a protective face mask in Newcastle upon Tyne. Reuters
  • Prime Minister Boris Johnson leaves 10 Downing Street in central London. AFP
    Prime Minister Boris Johnson leaves 10 Downing Street in central London. AFP
  • A man wears a face mask as he walks past a Halloween display in Liverpool. Reuters
    A man wears a face mask as he walks past a Halloween display in Liverpool. Reuters
  • A health worker takes a swab for Covid-19 test at a Stoke-on-Trent City Council facility. Reuters
    A health worker takes a swab for Covid-19 test at a Stoke-on-Trent City Council facility. Reuters
  • A street seller stands with his stall selling protective face masks in Manchester. AFP
    A street seller stands with his stall selling protective face masks in Manchester. AFP
  • Musicians perform near the houses of Parliament in London during a protest highlighting their inability to perform live or work during the pandemic. Reuters
    Musicians perform near the houses of Parliament in London during a protest highlighting their inability to perform live or work during the pandemic. Reuters
  • Kate Middleton, Duchess of Cambridge, chats with students during her visit to the University of Derby. She met students to hear how the pandemic has impacted university life. AFP
    Kate Middleton, Duchess of Cambridge, chats with students during her visit to the University of Derby. She met students to hear how the pandemic has impacted university life. AFP
  • People wearing face masks walk across Westminster Bridge in London. AP Photo
    People wearing face masks walk across Westminster Bridge in London. AP Photo
  • A sign in Manchester appeals to the public to adhere to the Covid-19 restrictions. Reuters
    A sign in Manchester appeals to the public to adhere to the Covid-19 restrictions. Reuters
  • A man walks across the High Level bridge in Newcastle upon Tyne. Reuters
    A man walks across the High Level bridge in Newcastle upon Tyne. Reuters

Mr Cruz said: “As CEO of British Airways, I have to take responsibility. I cannot ignore the situation. I had to act incredibly fast.

“I deeply, deeply regret that way too many loyal and hardworking colleagues of mine are having to leave our business, and I understand why MPs are concerned.”

Shares of IAG rose 1.4 per cent in early morning trading after the announcement.

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2025 Fifa Club World Cup groups

Group A: Palmeiras, Porto, Al Ahly, Inter Miami.

Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.

Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.

Group D: Flamengo, ES Tunis, Chelsea, (Leon banned).

Group E: River Plate, Urawa, Monterrey, Inter Milan.

Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.

Group G: Manchester City, Wydad, Al Ain, Juventus.

Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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