Children's menus give little ones a taste of food autonomy, which is of no benefit if all the choices are unhealthy. Getty Images
Children's menus give little ones a taste of food autonomy, which is of no benefit if all the choices are unhealthy. Getty Images
Children's menus give little ones a taste of food autonomy, which is of no benefit if all the choices are unhealthy. Getty Images
Children's menus give little ones a taste of food autonomy, which is of no benefit if all the choices are unhealthy. Getty Images

A children's menu is the last place you'll find healthy food


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Over the many years that my three little ones have attended birthday parties, in the UAE and back home in the UK, the three food options have never changed: chicken nuggets and chips, burger and chips, cheese pizza and chips.

As such, the words “children’s menu” conjure up images of certain foods. If it’s deep-fried or a carbohydrate, or a deep-fried carbohydrate, it’s likely to be found on there.

Fries? Certainly. Nuggets? For sure. Cheeseburgers, mini pizzas, pasta with red sauce, fish bites? Check.

The modern children’s menu has become a byword for junk food that offers next to no nutritional value and very little in the way of flavour, as if evolving taste buds needed protecting from the dangers of deliciousness.

The two main places to find a children’s menu are at restaurants and birthday parties. And, let’s be honest, the mission here is cheap food that’s quick and easy to fry.

I should probably point out I’m not here to spoil anyone’s food fun.

The children’s menu is a little one's first taste of independence

There’s a time and a place for a chicken nugget in all its crunchy, deep-fried glory, and I’m certainly not above stealing one of those bad boys from my child’s plate while distracting them with a: “Hey, isn’t that Blippi over there?”

Children’s menus are not the place to get sanctimonious. Nor are they the culinary hill I will die on. That hill, in case you wondered, is my right to ask for my steak well done, without being made to feel like I have betrayed both chef and cow.

What I do think, however, is that for many little ones, the children’s menu is one of their first tastes of independence. The importance of experiencing being handed a menu, asked what they would like and being allowed to make their own food choices can’t be underestimated.

Having only deep-fried options on a children's menu links the idea in young minds that unhealthy food choices are the fun choices. Getty Images
Having only deep-fried options on a children's menu links the idea in young minds that unhealthy food choices are the fun choices. Getty Images

And we are doing them a disservice by making every one of those choices high-fat and high-calorie.

The children’s menu is something of an anathema in France, where many restaurants don’t have them. The idea being that children are small versions of adults, and are perfectly capable of eating the same things as grown-ups. Little ones order off the main menu, which offers half-sized portions for smaller appetites.

This makes sense, because when you think about it, there’s no such thing as adult food or children’s food; there’s just food.

As with the modern-day demographic of teenagers, which was invented in the 1940s, foods aimed at little ones are merely a marketing trick used to create another socioeconomic group to be sold to. A group that is super-susceptible to marketing and advertising.

The links between childhood diet and health in later years is inescapable

Children have eaten the same foods as their parents for millennia, albeit in smaller portions. Even a few decades ago, the idea of them expecting a different meal from mum and dad simply by dint of being smaller would have earned most a clip round the ear.

And while I’m not suggesting a return to “the good old days” of sending tweens back up chimneys as a way of introducing them to the adult world, occasionally being served what mum and dad are having will do no harm. If anything …

The links between childhood diet and health in later years is inescapable.

A recent study by the British Heart Foundation published in the British Journal of Nutrition found that diets high in calories, fat and sugar in childhood can damage blood vessel function and cause stiff arteries as early as adolescence, which in turn can heighten the risk of early heart attacks and strokes.

“Parents can promote a balanced diet by emphasising whole foods such as fruits, vegetables, lean proteins and whole grains,” says Sushma Ghag, dietetics specialist at Aster Hospital, Mankhool. “While occasional treats are acceptable, moderation is key.

“Encouraging healthy eating habits from a young age and involving children in meal planning fosters a positive relationship with food. This approach allows for occasional indulgences without compromising overall nutritional well-being,” explains Dr Ghag.

The places where children’s menus are found also help link the idea in young minds that unhealthy food choices are the fun choices.

Beating the McDonald’s Happy Meal by six years, one of the first mass-promoted children’s menus came courtesy of defunct US fast food chain Burger Chef. In 1973, it introduced the Funmeal, which contained a burger, French fries, a cookie, drink and a small toy.

Fifty years later, not much has changed.

The message is clear: Burgers are fun and French fries are happy. Not like all those unfun, unhappy nutritious meals with their vegetables and protein.

A balanced diet can easily allow for a burger every now and then, even a double one with extra cheese. And as far as chicken nuggets go, enjoy them with your favourite dipping sauce by all means.

But if we’re going to give children food choices on their own special small-person menus, we’re not doing them any favours by making all of those choices unhealthy ones; that’s simply setting them up for failure.

To paraphrase that great philosophical thinker Yoda: Do or do not, there is no fry.

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Venus Williams - 5 titles (2000, 2001, 2005, 2007 and 2008)

Serena Williams - 7 titles (2002, 2003, 2009, 2010, 2012, 2015 and 2016)

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Directed by Ashwiny Iyer Tiwari

Starring Kangana Ranaut, Richa Chadha, Jassie Gill, Yagya Bhasin, Neena Gupta

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Al Ain

5pm: Bolereau
5.30pm: Rich And Famous
6pm: Duc De Faust
6.30pm: Al Thoura​​​​​​​
7pm: AF Arrab​​​​​​​
7.30pm: Al Jazi​​​​​​​
8pm: Futoon

Jebel Ali

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2.15pm: Galaxy Road
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3.15pm: Inverleigh​​​​​​​
3.45pm: Bawaasil​​​​​​​
4.15pm: Initial
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Company name: Farmin

Date started: March 2019

Founder: Dr Ali Al Hammadi 

Based: Abu Dhabi

Sector: AgriTech

Initial investment: None to date

Partners/Incubators: UAE Space Agency/Krypto Labs 

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David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East

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Name: Brendalle Belaza

From: Crossing Rubber, Philippines

Arrived in the UAE: 2007

Favourite place in Abu Dhabi: NYUAD campus

Favourite photography style: Street photography

Favourite book: Harry Potter

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Shakhbout bin Sultan Street

Dhafeer Street

Hadbat Al Ghubainah Street (outbound)

Salama bint Butti Street

Al Dhafra Street

Rabdan Street

Umm Yifina Street exit (inbound)

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Cyber crime - This includes fraud, impersonation, scams and deepfake technology, tactics that are increasingly targeting infrastructure and exploiting human vulnerabilities.
Cyber terrorism - Social media platforms are used to spread radical ideologies, misinformation and disinformation, often with the aim of disrupting critical infrastructure such as power grids.
Cyber warfare - Shaped by geopolitical tension, hostile actors seek to infiltrate and compromise national infrastructure, using one country’s systems as a springboard to launch attacks on others.

Q&A with Dash Berlin

Welcome back. What was it like to return to RAK and to play for fans out here again?
It’s an amazing feeling to be back in the passionate UAE again. Seeing the fans having a great time that is what it’s all about.

You're currently touring the globe as part of your Legends of the Feels Tour. How important is it to you to include the Middle East in the schedule?
The tour is doing really well and is extensive and intensive at the same time travelling all over the globe. My Middle Eastern fans are very dear to me, it’s good to be back.

You mix tracks that people know and love, but you also have a visually impressive set too (graphics etc). Is that the secret recipe to Dash Berlin's live gigs?
People enjoying the combination of the music and visuals are the key factor in the success of the Legends Of The Feel tour 2018.

Have you had some time to explore Ras al Khaimah too? If so, what have you been up to?
Coming fresh out of Las Vegas where I continue my 7th annual year DJ residency at Marquee, I decided it was a perfect moment to catch some sun rays and enjoy the warm hospitality of Bab Al Bahr.

 

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Tony Booth, professor of education

Lord Browne, former BP chief executive

Dr Mohamed El-Erian, economist

Professor Wyn Evans, astrophysicist

Dr Mark Mann, scientist

Gina MIller, anti-Brexit campaigner

Lord Smith, former Cabinet minister

Sandi Toksvig, broadcaster

 

Updated: January 26, 2024, 6:02 PM