• Offroad Zone deals mostly with Jeep Wranglers. All photos: Victor Besa / The National
    Offroad Zone deals mostly with Jeep Wranglers. All photos: Victor Besa / The National
  • A stage one Jeep upgrade takes about five work hours to complete in the Offroad Zone workshop
    A stage one Jeep upgrade takes about five work hours to complete in the Offroad Zone workshop
  • A custom badge identifies the work done on a 2023 Jeep Wrangler Rubicon
    A custom badge identifies the work done on a 2023 Jeep Wrangler Rubicon
  • A set of Fox shock absorbers
    A set of Fox shock absorbers
  • Hakob Harutyunyan has been custom building 4x4s for more than 20 years. His father has a similar business back in Armenia
    Hakob Harutyunyan has been custom building 4x4s for more than 20 years. His father has a similar business back in Armenia
  • Customer service personnel at Offroad Zone
    Customer service personnel at Offroad Zone
  • An upgraded suspension after installation
    An upgraded suspension after installation
  • Sarkis, Hakob Harutyunyan's 16-year old son, also gets involved with the company's work
    Sarkis, Hakob Harutyunyan's 16-year old son, also gets involved with the company's work
  • A mechanic measures part of a lift kit
    A mechanic measures part of a lift kit
  • A Jeep's shock absorber and coil-spring set-up before an upgrade
    A Jeep's shock absorber and coil-spring set-up before an upgrade
  • A Wrangler's front shock absorber and coil-spring set-up prior to an upgrade
    A Wrangler's front shock absorber and coil-spring set-up prior to an upgrade
  • The parts box containing the lift kit used by Offroad Zone
    The parts box containing the lift kit used by Offroad Zone
  • A mechanic who specialises in suspension removes a Wrangler's regular shock absorbers
    A mechanic who specialises in suspension removes a Wrangler's regular shock absorbers
  • Offroad Zone's mechanics are mostly from Bangladesh and the Philippines
    Offroad Zone's mechanics are mostly from Bangladesh and the Philippines
  • Regular Jeep tyres next to the 33in custom equivalent fitted by Offroad Zone
    Regular Jeep tyres next to the 33in custom equivalent fitted by Offroad Zone
  • Drilling is required to accommodate the Jeep lift kit
    Drilling is required to accommodate the Jeep lift kit
  • SUV alloy wheels designed for extreme terrain in the Offroad Zone workshop
    SUV alloy wheels designed for extreme terrain in the Offroad Zone workshop
  • A 2023 Jeep Wrangler Rubicon after Offroad Zone's stage two treatment is fitted with a winch system capable of pulling more than 4,500kg
    A 2023 Jeep Wrangler Rubicon after Offroad Zone's stage two treatment is fitted with a winch system capable of pulling more than 4,500kg
  • A mechanic installs the rear suspension on a Wrangler
    A mechanic installs the rear suspension on a Wrangler
  • An adjustable damper system is fitted to absorb some of the energy released by the springs in a vehicle's suspension
    An adjustable damper system is fitted to absorb some of the energy released by the springs in a vehicle's suspension
  • LED lights are an option provided by Offroad Zone
    LED lights are an option provided by Offroad Zone
  • Custom Jeeps at the Offroad Zone showroom
    Custom Jeeps at the Offroad Zone showroom

Photo essay: Souped-up, styled-up Jeeps in the UAE


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The number of drivers keen to rev up their rides with upgrades and modifications is growing.

Figures from the Maximize Market Research agency suggest the amount spent on vehicle enhancements will increase by nearly 3.5 per cent a year until the turn of the decade.

The Middle East will not be bucking this trend, if the experiences of UAE Jeep specialist Offroad-Zone are anything to go by.

Company manager Hakob Harutyunyan says demand for the company's services has almost doubled in the past three years and he he can foresee no let-up in demand.

Offroad-Zone provides a range of Jeep modifications, geared to providing souped-up performance as well as personalised stylings, inside and out.

Most of the work the company's mechanics carry out is on Wranglers. Customers can choose two stages of upgrade, each of which takes about a day to complete.

Engine tuning in partnership with exhaust and air intake improvements will lead to superior performance, but modifiers keen on getting involved in extreme off-roading often opt for a suspension lift, which raises the vehicle higher off the ground.

The extra clearance allows mechanics to fit larger, chunkier tyres, which give drivers a greater chance of getting through the roughest terrain unscathed.

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Farasan Boat: 128km Away from Anchorage

Director: Mowaffaq Alobaid 

Stars: Abdulaziz Almadhi, Mohammed Al Akkasi, Ali Al Suhaibani

Rating: 4/5

The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

Earth under attack: Cosmic impacts throughout history

4.5 billion years ago: Mars-sized object smashes into the newly-formed Earth, creating debris that coalesces to form the Moon

- 66 million years ago: 10km-wide asteroid crashes into the Gulf of Mexico, wiping out over 70 per cent of living species – including the dinosaurs.

50,000 years ago: 50m-wide iron meteor crashes in Arizona with the violence of 10 megatonne hydrogen bomb, creating the famous 1.2km-wide Barringer Crater

1490: Meteor storm over Shansi Province, north-east China when large stones “fell like rain”, reportedly leading to thousands of deaths.  

1908: 100-metre meteor from the Taurid Complex explodes near the Tunguska river in Siberia with the force of 1,000 Hiroshima-type bombs, devastating 2,000 square kilometres of forest.

1998: Comet Shoemaker-Levy 9 breaks apart and crashes into Jupiter in series of impacts that would have annihilated life on Earth.

-2013: 10,000-tonne meteor burns up over the southern Urals region of Russia, releasing a pressure blast and flash that left over 1600 people injured.

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

The Gentlemen

Director: Guy Ritchie

Stars: Colin Farrell, Hugh Grant 

Three out of five stars

How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
Updated: May 10, 2023, 4:46 PM