Language-learning platform Chatterbox was founded by former Afghan refugee Mursal Hedayat, right, and Guillemette Dejean after the Syrian refugee crisis. Photo: Chatterbox
Language-learning platform Chatterbox was founded by former Afghan refugee Mursal Hedayat, right, and Guillemette Dejean after the Syrian refugee crisis. Photo: Chatterbox
Language-learning platform Chatterbox was founded by former Afghan refugee Mursal Hedayat, right, and Guillemette Dejean after the Syrian refugee crisis. Photo: Chatterbox
Language-learning platform Chatterbox was founded by former Afghan refugee Mursal Hedayat, right, and Guillemette Dejean after the Syrian refugee crisis. Photo: Chatterbox

Chatterbox: the language start-up using AI to create jobs for refugees


Layla Maghribi
  • English
  • Arabic

Kabul-born Mursal Hedayat knows first hand the difficulties facing refugees entering the workforce in their host countries.

She arrived in the UK as a child with her mother, who was a civil engineer in their native Afghanistan but worked as a cleaner for nearly a decade before she became a successful language teacher.

War in Syria turned millions of people around the world into refugees and Ms Hedayat tapped into her mother’s experiences – her “ultimate inspiration” – to launch Chatterbox.

The online language school trains and employs refugees as teachers.

“Our initial inspiration was an existing route out of underemployment that a lot of refugees were already taking advantage of,” she tells The National.

“In being denied the ability to use their previous qualifications and work experience to continue working, a lot of refugees like my mum and Chatterbox’s first-ever language coach, who was a dentist from Syria, had understood that their language skills still carried market value and started using it to gain work online.”

Founded in 2016 by Ms Hedayat and Y Combinator alumna Guillemette Dejean, Chatterbox has been backed by British, European and Silicon Valley investors and has just raised £1.5 million ($1.97 million) pre-seed investment to expand its services.

Founder Mursal Hedayat, foreground, at a teacher training session with language tutors at a bi-annual Chatterbox Gathering event. Photo: Chatterbox
Founder Mursal Hedayat, foreground, at a teacher training session with language tutors at a bi-annual Chatterbox Gathering event. Photo: Chatterbox

While the start-up’s initial focus was to help Syrians, Ms Hedayat says repeated waves of refugee crises makes it “hard to pinpoint exactly what inspires our team to do the work they do every day” but that building a scalable solution to directly benefit marginalised communities has always been her vision.

Six years on, the tech social enterprise has grown to include refugees from Venezuela, Cuba, West Africa and the Middle East.

A lot of people don’t have visibility to the wealth of talent that exists within these communities and our advantage has been believing that it exists and finding it and then building this product that is strengthened by the incredible quality and really inspirational professional backgrounds of our coaches.

It also now supports native people who have been affected by changes in industries caused by Covid and marginalised groups who find it difficult to get back into work.

“Namely a lot of women who are returning to work after career breaks and older workers who have had their careers impacted by Covid,” says Ms Hedayat, who was awarded an MBE in 2021 for services to social enterprise, technology and the economy.

Chatterbox’s AI-powered technology gives people with language skills the tools to become teachers on their own.

“So in the same way that Uber has made it possible for anyone with a car and driving skills to become, you know, a transport entrepreneur, Chatterbox has made it so that anyone who is eloquent and has a language skill can monetise that skill using our technology.”

The tech business works with corporate clients, including Unilever, PwC and the British Red Cross, directing “the unharnessed talents” that they have trained their way.

As you would expect of any award-winning entrepreneur, Ms Hedayat is enthusiastic boasts about their “amazing” product and says clients have not only extended their contracts with Chatterbox, but expanded them.

“Part of the AI involves algorithmically matching language coaches with learners based on their professional backgrounds and interests to create incredible matches.

"One of the matches that I’m most proud of was the chief science officer for the UK Department for International Development who was learning French with us before being deployed to West Africa to aid in the Ebola crisis and she was matched with a West African doctor to learn French. These are the matches that are possible because we are harnessing talent with experience in industry using technology,” Ms Hedayat says.

While her business was born out of empathy, Ms Hedayat says she is “a huge realist” who does not believe in charity as the main model for social change. Chatterbox’s unique selling point is that it “adds value to the overall learning experience, rather than being tokenistic”.

“In no other product would people be able to be matched with language coaches who share their personal and professional interests, who come from often really exceptional professional backgrounds: medical doctors, business leaders, artists and actresses, scientists.

“Fundamentally, a lot of people don’t have visibility to the wealth of talent that exists within these communities. And our advantage has been believing that it exists and finding it and then building this product that is strengthened by the incredible quality and really inspirational professional backgrounds of our coaches.”

It helps that Chatterbox’s services fit neatly into companies’ increasing interest in touting their own environmental and social governance pillars.

“And we do ESG in a very direct, tangible and business-aligned way,” she says.

“I think that Chatterbox’s systemic impact will happen when people appreciate just how much talent is going to waste today.”

Their latest round of investment will allow Chatterbox to develop its diversity as a service beyond language skills and identify additional ways to help communities break into jobs online.

“We have a deep belief that the online tech world is the new gold. It’s where the most jobs are being created, the most economic value is and the most demand for talent is and this is a sector that marginalised communities wouldn’t normally think of as being for them.”

With the Great Resignation spurring a “huge war for talent”, particularly in the technology sector, Chatterbox is primed to push forward with its mission of connecting talented but marginalised people with growing opportunities in the digital economy.

“Instead of directing refugees towards service jobs or jobs in supermarkets … they could form a huge part of the future workforce for the tech companies and the online industry that are emerging.”

Most sought after workplace benefits in the UAE
  • Flexible work arrangements
  • Pension support
  • Mental well-being assistance
  • Insurance coverage for optical, dental, alternative medicine, cancer screening
  • Financial well-being incentives 
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3ENamara%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJune%202022%0D%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3EMohammed%20Alnamara%0D%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%20%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EMicrofinance%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E16%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESeries%20A%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFamily%20offices%0D%3Cbr%3E%3C%2Fp%3E%0A
The specs: 2018 Genesis G70

Price, base / as tested: Dh155,000 / Dh205,000

Engine: 3.3-litre, turbocharged V6

Gearbox: Eight-speed automatic

Power: 370hp @ 6,000rpm

Torque: 510Nm @ 1,300rpm

Fuel economy, combined: 10.6L / 100km

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
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Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

Company%20profile
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The biog

Family: wife, four children, 11 grandchildren, 16 great-grandchildren

Reads: Newspapers, historical, religious books and biographies

Education: High school in Thatta, a city now in Pakistan

Regrets: Not completing college in Karachi when universities were shut down following protests by freedom fighters for the British to quit India 

 

Happiness: Work on creative ideas, you will also need ideals to make people happy

Pathaan
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While you're here
10 tips for entry-level job seekers
  • Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
  • Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
  • Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
  • For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
  • Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
  • Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
  • Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
  • Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
  • Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
  • Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz

TO A LAND UNKNOWN

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Top investing tips for UAE residents in 2021

Build an emergency fund: Make sure you have enough cash to cover six months of expenses as a buffer against unexpected problems before you begin investing, advises Steve Cronin, the founder of DeadSimpleSaving.com.

Think long-term: When you invest, you need to have a long-term mindset, so don’t worry about momentary ups and downs in the stock market.

Invest worldwide: Diversify your investments globally, ideally by way of a global stock index fund.

Is your money tied up: Avoid anything where you cannot get your money back in full within a month at any time without any penalty.

Skip past the promises: “If an investment product is offering more than 10 per cent return per year, it is either extremely risky or a scam,” Mr Cronin says.

Choose plans with low fees: Make sure that any funds you buy do not charge more than 1 per cent in fees, Mr Cronin says. “If you invest by yourself, you can easily stay below this figure.” Managed funds and commissionable investments often come with higher fees.

Be sceptical about recommendations: If someone suggests an investment to you, ask if they stand to gain, advises Mr Cronin. “If they are receiving commission, they are unlikely to recommend an investment that’s best for you.”

Get financially independent: Mr Cronin advises UAE residents to pursue financial independence. Start with a Google search and improve your knowledge via expat investing websites or Facebook groups such as SimplyFI. 

Updated: March 20, 2022, 6:47 PM