DUBAI // Dubai will mark International Breast Cancer Awareness Month by trying to break another world record - assembling 4,000 people to form the largest-ever human version of the movement's pink ribbon. The emirate set a record for the largest ribbon shape last year, when organisers gathered 105,000 pink carnations measuring 29 metres. The record to beat for a human-chain formation is 3,640 people, set in Germany two years ago. More than 2,500 people have already signed up to try and beat that, and earn recognition from Guinness World Records, at the Emirates Golf Club a week on Friday.
The Burj Al Arab and Grand Hyatt Dubai hotels have pledged to illuminate their exteriors in pink to support the campaign. "The pink ribbon is now something everyone associates with breast cancer awareness," said Norma Zoghby, who is helping to organise the human chain. "This event in Dubai is another exciting way of fund-raising, in a new way, and spreading the message about regular mammograms and ways to look out for breast cancer."
The pink ribbon was born in 1992, when Self, a US women's health and fitness magazine, put out a special issue marking National Breast Cancer Awareness Month. Evelyn Lauder, an executive at Estée Lauder, and the founder's daughter, worked with Self's editor, Alexandra Penney, on the issue. Independently, a breast cancer survivor in the US came up with the design for the ribbon. The two parties joined forces, the ribbon became a symbol - as did the colour pink - and now each year events are held around the world in October to raise awareness of the disease.