• Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, launches the new manufacturing strategy for the UAE. Dubai Media Office
    Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, launches the new manufacturing strategy for the UAE. Dubai Media Office
  • Sheikh Mohammed bin Rashid, Vice President and Prime Minister of UAE and Ruler of Dubai, launched the industrial strategy "Operation 300bn". Wam
    Sheikh Mohammed bin Rashid, Vice President and Prime Minister of UAE and Ruler of Dubai, launched the industrial strategy "Operation 300bn". Wam
  • 'Make it in the Emirates' campaign is part of new strategy for manufacturing in the UAE. Dubai Media Office
    'Make it in the Emirates' campaign is part of new strategy for manufacturing in the UAE. Dubai Media Office
  • Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, launches the industrial strategy "Operation 300bn" as Sheikh Mansour bin Zayed, Deputy Prime Minister and Minister of Presidential Affairs, left, and Sheikh Saif bin Zayed, Minister of Interior, look on. Wam
    Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, launches the industrial strategy "Operation 300bn" as Sheikh Mansour bin Zayed, Deputy Prime Minister and Minister of Presidential Affairs, left, and Sheikh Saif bin Zayed, Minister of Interior, look on. Wam
  • The initiative, which will raise the manufacturing sector's contribution from the current level of Dh133bn, is being led by the Ministry of Industry and Advanced Technology. Wam
    The initiative, which will raise the manufacturing sector's contribution from the current level of Dh133bn, is being led by the Ministry of Industry and Advanced Technology. Wam
  • The Operation Dh300bn and Make it in the Emirates initiatives are part of a shake up of the industrial ecosystem that is expected to include updating legislation and the reduction of red tape. Dubai Media Office
    The Operation Dh300bn and Make it in the Emirates initiatives are part of a shake up of the industrial ecosystem that is expected to include updating legislation and the reduction of red tape. Dubai Media Office
  • Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, attends the launch of the new industrial strategy of the UAE. Dubai Media Office
    Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, attends the launch of the new industrial strategy of the UAE. Dubai Media Office
  • Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, launches the new manufacturing strategy, which aims to create jobs, stimulate R&D, boost competitiveness and ultimately build resilience by producing more domestically. Wam
    Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, launches the new manufacturing strategy, which aims to create jobs, stimulate R&D, boost competitiveness and ultimately build resilience by producing more domestically. Wam
  • The UAE will increase manufacturing’s contribution to the country's economic output to Dh300 billion. Dubai Media Office
    The UAE will increase manufacturing’s contribution to the country's economic output to Dh300 billion. Dubai Media Office
  • Dr Sultan Al Jaber, Minister of Industry and Advanced Technology, said the new strategy aims to boost productivity, create new jobs, enhance local skillsets and increasing national competitiveness. Wam
    Dr Sultan Al Jaber, Minister of Industry and Advanced Technology, said the new strategy aims to boost productivity, create new jobs, enhance local skillsets and increasing national competitiveness. Wam
  • Operation 300bn was launched in a special event held at Qasr Al Watan in Abu Dhabi on Monday. Dubai Media Office
    Operation 300bn was launched in a special event held at Qasr Al Watan in Abu Dhabi on Monday. Dubai Media Office

How Operation 300bn and 'Make it in the Emirates' will turn the UAE into a manufacturing powerhouse


Mustafa Alrawi
  • English
  • Arabic

'Operation 300bn' was launched on Monday to position the UAE as a global industrial hub by 2031. It is a 10-year comprehensive strategy to increase the industrial sector's contribution to the country's GDP from the current Dh133 billion to Dh300 billion.

The strategy includes enhancing the attractiveness of the industrial sector for investors by updating legislation, including allowing 100 per cent foreign ownership of projects and making dedicated financing available. An in-country value programme will be launched to direct spending towards local products and suppliers. Innovation and the adoption of advanced technologies will also be encouraged. Overall, Operation 300bn aims to support 13,500 small and medium enterprises over the next decade.

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, and Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, announced the launch of Operation 300bn on Monday.

It will "achieve a giant leap in the UAE’s industrial sector to become the main driving force of the national economy and lead the journey of our next 50 years with greater confidence and speed," said Sheikh Mohammed bin Rashid.

Sheikh Mohamed bin Zayed said the strategy sets "an ambitious objective to double the industrial sector’s contribution to the GDP and increase the in-country value."

Another objective of the strategy is to improve the UAE's ranking on the Competitive Industrial Performance Index from 35th place globally to 25th in the next 10 years.

Sectors of focus include petrochemicals, plastics, metals, food, agriculture, water, and healthcare, space, biotech, medi-tech, pharmaceuticals, clean and renewable energy, including hydrogen production, machinery and equipment, rubber and plastic and electronics and electrical gadgets.

Who is leading Operation 300bn?

The Ministry of Industry and Advanced Technology is leading Operation 300bn and will oversee its implementation. The ministry was created last July to increase the competitiveness of products made in the UAE and the industrial sector's contribution the the economy. Dr Sultan Al Jaber is the Minister of Industry and Advanced Technology. On Monday Dr Al Jaber presented the Operation 300bn strategy as a "giant Industrial leap" for the country.

The Make It In The Emirates logo.
The Make It In The Emirates logo.

Make it in the Emirates

Products manufactured in the UAE will fall under a unified industrial brand identity for which the slogan ‘Make it in the Emirates’ was launched on Monday as part of the strategy. It is an extension of the UAE nation brand and the new campaign will promote the uniqueness and quality of locally made goods. It is the first campaign of its kind in the UAE and encourages local and international investors to manufacture and export products. 'Make it in the Emirates' aims to create a sense of pride in locally made products, so that the ‘Made in UAE’ label on a product motivates people around the world to buy it for its superior quality.

A boost for R&D

The industrial strategy includes a priority on R&D as part of efforts to promote the adoption of advanced technologies and innovation. The volume of spending on R&D in the industrial sector will increase from Dh21bn, constituting 1.3 per cent of GDP, to Dh57 billion in 2031, bringing the contribution to GDP to 2 per cent.

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While you're here ...

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UAE v Gibraltar

What: International friendly

When: 7pm kick off

Where: Rugby Park, Dubai Sports City

Admission: Free

Online: The match will be broadcast live on Dubai Exiles’ Facebook page

UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Name: Peter Dicce

Title: Assistant dean of students and director of athletics

Favourite sport: soccer

Favourite team: Bayern Munich

Favourite player: Franz Beckenbauer

Favourite activity in Abu Dhabi: scuba diving in the Northern Emirates 

 

Huroob Ezterari

Director: Ahmed Moussa

Starring: Ahmed El Sakka, Amir Karara, Ghada Adel and Moustafa Mohammed

Three stars

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

The specs

Engine: four-litre V6 and 3.5-litre V6 twin-turbo

Transmission: six-speed and 10-speed

Power: 271 and 409 horsepower

Torque: 385 and 650Nm

Price: from Dh229,900 to Dh355,000

Indoor cricket in a nutshell

Indoor Cricket World Cup - Sep 16-20, Insportz, Dubai

16 Indoor cricket matches are 16 overs per side

8 There are eight players per team

There have been nine Indoor Cricket World Cups for men. Australia have won every one.

5 Five runs are deducted from the score when a wickets falls

Batsmen bat in pairs, facing four overs per partnership

Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.

Zones

A Front net, behind the striker and wicketkeeper: 0 runs

B Side nets, between the striker and halfway down the pitch: 1 run

Side nets between halfway and the bowlers end: 2 runs

Back net: 4 runs on the bounce, 6 runs on the full

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
How to donate

Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
2252 – Dh 50
6025 – Dh20
6027 – Dh 100
6026 – Dh 200

'Champions'

Director: Manuel Calvo
Stars: Yassir Al Saggaf and Fatima Al Banawi
Rating: 2/5