• Dates devotees are flocking to Sharjah for an annual celebration of the UAE's most beloved fruit. All photos: Chris Whiteoak / The National
    Dates devotees are flocking to Sharjah for an annual celebration of the UAE's most beloved fruit. All photos: Chris Whiteoak / The National
  • Held at the Souq Al Jubail, a project of Sharjah Asset Management Company, the investment arm of the Sharjah government, the festival showcases freshly harvested produce - including these sultana dates.
    Held at the Souq Al Jubail, a project of Sharjah Asset Management Company, the investment arm of the Sharjah government, the festival showcases freshly harvested produce - including these sultana dates.
  • Vendor Ali Malbari perfects his display at Souq Al Jubail Seventh Annual Dates Festival.
    Vendor Ali Malbari perfects his display at Souq Al Jubail Seventh Annual Dates Festival.
  • Mohammed Ashraf shows some of his produce. He calls the Khalas variety 'the king of dates, as it is the most popular'.
    Mohammed Ashraf shows some of his produce. He calls the Khalas variety 'the king of dates, as it is the most popular'.
  • Varieties on display include Nagal, Khneizi, Bu Maan, Khalas, Khadrawi, Barhi, Lulu, Shishi, Asaba Al Arous, Bu Jibal and Ain Baqr.
    Varieties on display include Nagal, Khneizi, Bu Maan, Khalas, Khadrawi, Barhi, Lulu, Shishi, Asaba Al Arous, Bu Jibal and Ain Baqr.
  • A customer examines a fresh date at the Souq Al Jubail Seventh Annual Dates Festival.
    A customer examines a fresh date at the Souq Al Jubail Seventh Annual Dates Festival.
  • Vendor Mohammed Haneefa displays his stock. Dates at the festival are carefully prepared by hand, without any chemicals being used.
    Vendor Mohammed Haneefa displays his stock. Dates at the festival are carefully prepared by hand, without any chemicals being used.
  • Most of the dates at the festival are fresh from local farms, plus some from neighbouring Oman.
    Most of the dates at the festival are fresh from local farms, plus some from neighbouring Oman.
  • Vendor Ibrahim Abdulrahman in front of his stock. Dates are a symbol of hospitality in the UAE.
    Vendor Ibrahim Abdulrahman in front of his stock. Dates are a symbol of hospitality in the UAE.
  • They are a traditional feature of iftar meals during Ramadan and are given as gifts.
    They are a traditional feature of iftar meals during Ramadan and are given as gifts.
  • Also a traditional accompaniment to coffee, dates are very much part of the UAE’s cultural fabric.
    Also a traditional accompaniment to coffee, dates are very much part of the UAE’s cultural fabric.
  • Souq Al Jubail Seventh Annual Dates Festival in Sharjah continues until the end of September - when the date season finishes.
    Souq Al Jubail Seventh Annual Dates Festival in Sharjah continues until the end of September - when the date season finishes.

Sharjah date festival celebrates UAE's national fruit


Ali Al Shouk
  • English
  • Arabic

Thousands of date devotees will flock to Sharjah for weeks to come for an annual celebration of the nation's most loved fruit.

The seventh annual Dates Festival displays a wide variety of the staple food in the sprawling Souq Al Jubail.

The popular event, which got under way at the start of the month, will run until the end of September and is expected to whet the appetite of date lovers across the emirate and beyond.

The festival provides date sellers with a major platform to share their produce, plucked fresh from local farms, with the public.

Mohammed Haneef, 58, an Indian salesman from Kerala, has worked in the vast market for 40 years.

He cherishes the humble date and the role it plays in the joy of life in the Emirates.

Fruitful time for traders

Thousands expected to flock to the annual dates festival in the weeks ahead. Chris Whiteoak/ The National
Thousands expected to flock to the annual dates festival in the weeks ahead. Chris Whiteoak/ The National

“Dates are a symbol of hospitality in the UAE and appear at everything, from celebration, to iftar or during Ramadan to present as gifts. They are good for your blood sugar and full of fibre and natural sugars,” Mr Haneef told The National.

He has more than a dozen varieties of locally-produced Rutab dates, which are in high demand.

“We sell a big amount of dates every day at this time of the year because it is the date season. By September the date season finishes,” he said.

The dates festival includes fruit grown at farms all over the country as well as selections imported from Oman.

It is a favourite date in the diary for enthusiasts in the UAE and traders are hoping to reap the rewards.

Ibrahim Abdul Rahman, 52, a salesman from India, has worked in the market for 32 years.

He said he has sold about 250 kilograms of dates each day since the festival began on July 1.

Daily deliveries sell out fast

A wide variety of dates from all over the UAE can be sampled at the festival. Chris Whiteoak/ The National
A wide variety of dates from all over the UAE can be sampled at the festival. Chris Whiteoak/ The National

“We have 12 types of fresh dates in our shop. However, there are hundreds of types of dates in the world. We receive the dates by trucks coming from local farms in the morning and afternoon. There is no leftover for the next day,” Mr Rahman said.

“The most popular date with customers is the sweet, sticky and caramel dates called ‘khalas’. People buy it for Dh25 per kg.”

Taher Malabari, 30, from India, said he sells nearly 500kg of dates each day, with the khalas, shishi and khanezi varieties among the most popular.

“Dates are part of the UAE’s cultural fabric and traditions. Dates are a must on any table during lunch, dinner or can be a nice snack. Some types have a lot of sugar in them, and some much less. Some have a seed larger than the flesh. You have to know the date very well before deciding on which ones to buy,” he said.

Mohammed Ashraf, a 26-year-old salesman, said the mabroom date is the most expensive, at Dh50 per kg.

“The mabroom is a Saudi date that is produced in local farms in the UAE. We sell many dates on Saturday and Sunday because it is the weekend and many people visit the souq,” Mr Ashraf said.

“I call khalas the king of dates because it is the most popular.”

For Butti Abdulhameed, an Emirati customer in the souq, the date is a precious fruit steeped in tradition.

“Dates are mentioned in the holy Quran, and Muslims end their fast during Ramadan by eating a few pieces of dates as the Prophet Mohammed used to do,” he said.

Date palms are a revered part of Emirati heritage. The date has been a source of food for generations of desert communities, while the trunk, fronds and other parts of the tree are used for construction, making tools and fashioning handicrafts.

Date palm trees can grow up to 21 or 23 metres high, with leaves up to four to six metres in length.

A pot of dates is often found in Emirati households, serving as a treat to welcome visitors or a late-night snack to savour with Arabic coffee.

Another date for the diary

For those hungry for more, the long-standing Liwa Date Festival, an annual extravaganza of date-related events, competitions and cultural activities, this month will welcome visitors for the first time since 2019.

The two previous celebrations of Emirati heritage were closed to the public because of the Covid-19 pandemic and featured only participants.

Held in Liwa, Al Dhafra, this year's festival runs from July 16 to 24 and will allow members of the public to learn about the most popular varieties of dates grown in the UAE.

Managing the separation process

  • Choose your nursery carefully in the first place
  • Relax – and hopefully your child will follow suit
  • Inform the staff in advance of your child’s likes and dislikes.
  • If you need some extra time to talk to the teachers, make an appointment a few days in advance, rather than attempting to chat on your child’s first day
  • The longer you stay, the more upset your child will become. As difficult as it is, walk away. Say a proper goodbye and reassure your child that you will be back
  • Be patient. Your child might love it one day and hate it the next
  • Stick at it. Don’t give up after the first day or week. It takes time for children to settle into a new routine.And, finally, don’t feel guilty.  
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Company profile

Name: Dukkantek 

Started: January 2021 

Founders: Sanad Yaghi, Ali Al Sayegh and Shadi Joulani 

Based: UAE 

Number of employees: 140 

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Investment: $5.2 million 

Funding stage: Seed round 

Investors: Global Founders Capital, Colle Capital Partners, Wamda Capital, Plug and Play, Comma Capital, Nowais Capital, Annex Investments and AMK Investment Office  

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: July 16, 2022, 8:14 AM