App is part of awareness campaign to highlight heart illness
DUBAI // An application has been designed to promote an active lifestyle and limit junk food as part of a campaign to shed light on the threat of cardiovascular disease – the world’s number one killer.
The One Heart Health Community, supported by the Emirates Cardiac Society, will educate residents on heart-related illnesses, risk factors and the importance of a healthy lifestyle.
It will encourage residents to download the “break-up” app, designed to help people keep track of changes in their lifestyle, such as exercising at home and limiting junk food.
The app will help to motivate users, track progress by family and friends, and encourage them not to give up on their goal.
“While we are all encouraged to lead active, healthy lives, the prevalence of heart-related illnesses in this country is astonishing,” said Mohamed Hammad, founder and managing director at Benchmark Middle East, in Dubai Media City, who devised the One Heart Health Community.
“We want to show our family, friends and colleagues that simple steps can make huge differences.”
The “How Many Hearts do you Have?” campaign will educate the public through Facebook, Twitter and blogs, while public events will raise the importance of a healthy heart.
Cardiovascular disease is the world’s leading cause of death, claiming about 17.3 million lives a year and about 30 per cent of deaths worldwide, the World Health Organisation says.
It accounts for one in four deaths in the UAE.
The campaign will start with a diabetes screening event at Dubai Mall on Sunday, 1pm to 9pm, when more than 80 nurses will be on hand for blood-sugar tests to determine the presence or chances of developing diabetes – a major risk factor for heart attacks.
Others include smoking, obesity and high blood pressure.
“Through our launch event and online campaigns we are spreading the word to as many people as possible that heart disease can be prevented if positive changes are made in our daily lives,” said Mr Hammad.
More information can be found at www.OHHC.me, and the app can be downloaded on to smartphones and tablet computers.
Published: May 19, 2014 04:00 AM