• Eissa Al Naamani will turn 18 two days before the Expo opens and has been keen on being a volunteer at the World Fair since he was 16. He explains why he wants to represent his country and welcome visitors from across the world at Expo 2020 Dubai. Victor Besa / The National.
    Eissa Al Naamani will turn 18 two days before the Expo opens and has been keen on being a volunteer at the World Fair since he was 16. He explains why he wants to represent his country and welcome visitors from across the world at Expo 2020 Dubai. Victor Besa / The National.
  • Expo's oldest volunteer Mahabir Singhal, 79, a retired finance professional, enjoys being part of the Expo family and the UAE. Chris Whiteoak / The National
    Expo's oldest volunteer Mahabir Singhal, 79, a retired finance professional, enjoys being part of the Expo family and the UAE. Chris Whiteoak / The National
  • Orientation and training sessions are being held for thousands of Expo volunteers. Photos: Expo 2020 Dubai
    Orientation and training sessions are being held for thousands of Expo volunteers. Photos: Expo 2020 Dubai
  • Volunteers during training sessions to understand their role in making the Expo a unique experience for visitors.
    Volunteers during training sessions to understand their role in making the Expo a unique experience for visitors.
  • Emirati citizens and expatriates have been selected as volunteers from more than 180,000 applicants and will be employed in a range of roles, from protocol to media relations.
    Emirati citizens and expatriates have been selected as volunteers from more than 180,000 applicants and will be employed in a range of roles, from protocol to media relations.
  • Orientation and training sessions are allowing thousands of volunteers to familiarise themselves with their roles at Expo 2020 Dubai.
    Orientation and training sessions are allowing thousands of volunteers to familiarise themselves with their roles at Expo 2020 Dubai.
  • Uniforms of expatriate and Emirati volunteers who will be part of the World Fair in Dubai
    Uniforms of expatriate and Emirati volunteers who will be part of the World Fair in Dubai
  • Abeer Al Hosani, director of the Expo volunteer programme, says the project is like a gate that allows everyone to participate in the World Fair.
    Abeer Al Hosani, director of the Expo volunteer programme, says the project is like a gate that allows everyone to participate in the World Fair.
  • Eissa Al Naamani will turn 18 two days before the Expo opens and has been keen on being a volunteer at the World Fair since he was 16. Victor Besa / The National.
    Eissa Al Naamani will turn 18 two days before the Expo opens and has been keen on being a volunteer at the World Fair since he was 16. Victor Besa / The National.
  • Expo's oldest volunteer Mahabir Singhal, 79, a retired finance professional, says it's important for expatriates to give back to the country. Chris Whiteoak / The National
    Expo's oldest volunteer Mahabir Singhal, 79, a retired finance professional, says it's important for expatriates to give back to the country. Chris Whiteoak / The National

Expo 2020 Dubai: How 30,000 volunteers were selected as faces of World Fair


Ramola Talwar Badam
  • English
  • Arabic

Follow the latest updates on Expo 2020 Dubai here

Tens of thousands of volunteers are preparing to welcome visitors to the first World Fair in the region, which opens in less than two weeks in Dubai.

Citizens and expatriates are collecting cream-coloured uniforms and having training to get ready for Expo 2020.

Abeer Al Hosani, director of Expo 2020 volunteers, said 30,000 UAE nationals and expatriates were hired from more than 180,000 people who applied.

We encouraged people to be part of the magic
Abeer Al Hosani,
director of Expo 2020 volunteers

“We want them to be energised and welcome people with a big smile. We want them to learn a lot from this experience,” Ms Al Hosani told The National in an interview.

The initial target was 100,000 applications and organisers were overwhelmed by the sheer number who applied to guide millions of visitors expected when the site opens on October 1.

About 10,000 volunteers have taken part in Expo-related events.

“I love to say our volunteer programme is like opening a gate for everyone to participate from different and diverse groups,” Ms Al Hosani said.

“We encouraged people to be part of the magic.”

She described volunteers as the "face and heart of the Expo," and said they were key to spreading information about the World Fair.

“We needed to build a rapport, reach out to the community members, be it employees from the private or government sector, people of determination, homemakers, students or retirees,” said Ms Al Hosani, who has been with the Expo since 2016.

“We wanted to invite our community to be part of Expo.”

Volunteers at the World Fair site. Photo: Expo 2020 Dubai
Volunteers at the World Fair site. Photo: Expo 2020 Dubai

The Emirati with a background in human resources is responsible for developing and managing the programme strategy for Expo 2020 Dubai.

She said excitement was mounting with the opening weeks away.

“I’m excited to show all the beautiful buildings on site and the experiences that have been created by teams working for years,” she said.

“I have mixed feelings. It’s something you are super excited about and want to share with the world but you don’t want to have an end date.

“I want to see how friends, family and visitors will react. But it’s bittersweet because I will miss the experiences with my colleagues and the volunteers when all this ends.”

She explained the selection process and the role the volunteers would play.

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Who was eligible?

The volunteer programme was open to all citizens and residents from the age of 18. The oldest volunteer is 79 and the youngest is 18. The 30,0000 volunteers are from more than 135 nationalities.

UAE nationals make up 45 per cent and expatriates 55 per cent. There are 54 per cent men and 46 per cent women volunteers. The proportion of volunteers aged under 30 is 39 per cent and over for 30s it is 61 per cent.

What sort of jobs does this cover?

There are more than 30 jobs.

Those assigned to country pavilions will be responsible for delivery and management of daily activities.

Volunteers will support school teams on group visits during the week. Others have been placed in protocol, IT and event ceremonies.

Team leaders have been appointed to manage volunteers and will be given extra training to support this additional work.

Will applications be reopened?

Online applications were closed in March this year. There are more than 180,000 people in the Expo database. The Expo currently does not have any plans to hire more people. The focus is to get the existing pool of volunteers ready. If further opportunities arise, this will be announced.

How much time does a volunteer need to commit?

Ten consecutive shifts for employees from the government and private sector.

For the general public, the 10 shifts do not have to be consecutive and can be completed according to the person’s preference.

The Expo schedule was broken up into three phases, with each phase covering a two-month block.

Volunteers list their preference of day or night shifts.

Students have been taken on board for a six-week internship programme to complete university credits.

In many cases, their course and work placement have been matched so media students will be placed at the Expo media centre.

Emiratis completing UAE national service are committed to work for six months.

What activities have been held?

Orientation sessions have helped to define volunteers' role and the type of training required. Volunteers have been sent information on collecting their uniforms and details of their schedules.

A newsletter keeps them up to date with progress on site.

What are the perks?

Meeting people from across the world and guiding them to make their experience at the Expo memorable.

Volunteering is unpaid but transport to the site will be offered. Free parking is provided but not encouraged as volunteers are asked to use public transport in line with Expo’s sustainability goals. Meals will be provided during shifts.

A reward and recognition programme will give motivational gifts to show appreciation for a job well done. Completion certificates will also be handed out to all volunteers

Top five qualities

Committed, welcoming, respectful, energetic and must have a big smile.

“Respect is among main values because the UAE respects people from different backgrounds and ethnic groups,” Ms Al Hosani said.

“This is a once-in-a-lifetime opportunity. We want people to really learn, make friends, learn new skills, create memories and have fun.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: September 20, 2021, 8:09 AM