The father of a young girl in Dubai has launched a website for parents to sell, exchange and donate unused and unwanted toys and clothes.
Sherif Dahan, the founder and chief executive of Toyit, said he thought of setting up the non-profit business after Chloe, his daughter, was born in 2014.
His aim is to help cut the cost of raising a child in the UAE by encouraging parents to buy and sell second hand clothes and toys.
“I started as a parent to live the experience of how many items you have to buy for your child, and how many get outgrown really fast,” said the 45-year-old Egyptian.
“Whether it is books, toys or clothes, everything has to be changed every month or two, especially during the early stages."
Parents in the UAE were expected to spend $1.1 billion on children's toys, games, and video games this year, according to Dubai Chamber of Commerce & Industry figures.
Mr Dahan said his initiative will help children realise how much of the plastic that ends up in landfill comes from toys.
By reusing and recycling, parents can help cut the amount of plastic in circulation, he said.
"There are hundreds of families who can make use of the items piled up at our houses. Why not make it easier for parents to let go of those things?” he said.
“Whether they want to give it away at zero price to another family, or donate to charities who support children, or resell it, they can do that through the platform.”
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'Frozen 2' merchandise: when the first 'Frozen' movie released in 2014, the toy market experienced an explosion of merchandise, so it should come as no surprise that, with the release of 'Frozen 2' in November, the toys – from dolls to stickers – topped the list of best-selling gifts this year -
Fortnite figurines: video game 'Fortnite' has taken the online world by storm, and toy manufacturers have experienced high demand for its action figures. -
Slime, dough and sand: children love playing with some pretty odd things, and slime, playdough and kinetic sand have retained their appeal. According to Hamleys, The Toy Store, Toys “R” Us and Babyshop, slime, putty, Bounce car and Pomsies (interactive pompom pets) were popular in the region last year, as were all things Marvel. Poopsie Unicorn Slime Surprise dolls are big this year -
Blume Dolls: a popular toy in the “collectibles” range, these come in little flower pots - add a few drops of water and they “bloom” before your eyes, sporting a number of innovative hairstyles -
Nerf and X-Shot guns: blasters in a number of sizes and colours have a legion of fans. "Nerf is a brand that continues to dominate the boys’ category with its newness and innovation,” says Toys “R” Us. X-Shot is another popular brand for those looking for foam dart blasters -
Lol Surprise!: Lol toys topped the bestselling list at Hamley’s, The Toy Store, Toys “R” Us and Babyshop in 2019. The tiny spheres come with several layers of packaging, which little ones peel to uncover stickers, messages and accessories, until they reach their surprise doll -
Monopoly: a special mention goes out to the Dubai Monopoly board, which launched in November and featured areas such as City Walk, La Mer, Atlantis and Miracle Garden. According to Toys "R" Us and Pinca, it was an instant hit, especially as a Christmas gift. Photo: Antonie Robertson / The National
The website has partnered with the Emirates Red Crescent, Hope Factory, and Toys With Wings to give parents an easy way to donate toys.
Mr Dahan said parents should teach their children about giving away toys to others who can enjoy them.
“When I list something on the website to give away, I make sure my daughter is a part of it,” he said.
“I help her understand that old toys can benefit other children who may not have access to new ones.”
Mr Dahan said several parents he spoke to liked his idea.
“Not a single parent told me ‘No, that would not work’. They can all relate to it because I think we touched on a problem that people had,” he said.
Muhammad Kamran, father of a two-year-old boy, used the website to get a book for his son.
“I got it from someone who wanted to give it away, as probably their children were not using it anymore,” said the finance manager from Pakistan.
“I am using the book for my son to enhance his learning skills by identification of colours.
“He is connecting the animals mentioned in the book to the cartoons he watches, and has even learnt the names and sounds.”
Mr Kamran said he will donate the book once his child outgrows it.
