Saudi Arabia's Red Sea Project is a blueprint for going beyond sustainability

Multibillion-dollar project's end goal is to employ 30,000 people

The Red Sea Project will span mountains, islands, wadis and desert.

The first hotel to be announced for the Red Sea Project in western Saudi Arabia is an eco-friendly mountain retreat. Guests can choose a room at the bottom of the mountain, mid-way up or carved into the massif. All photos: RSDC

Guests at Desert Rock will look out over an uninterrupted wadi-strewn landscape.

The resort has sustainability as its ethos, with stone from the mountain being used to construct interior and exterior walls.

Access roads are carefully planned to ensure they do not disrupt the landscape. Light pollution will be minimised.

All rooms at Desert Rock offers endless wadi views of Saudi Arabia's Red Sea Project landscape.

Desert Rock will be home to 48 villas and 12 hotel rooms in western Saudi Arabia.

Desert Rock is being designed by Oppenheim Architecture. It will reuse excavated stone to create the resort.

Desert Rock is a unique inland experience set to open at the Red Sea Project.

The first hotel to be announced at Saudi Arabia's Red Sea Project is an eco-friendly mountain resort built into the mountains.

The Red Sea Development Project will have its own international airport.

Overwater villas will be another accommodation option at the project on the west coast of Saudi Arabia.

Mountain canyons at the Red Sea Project.

The Red Sea Project will turn untouched coastlines, mountains and deserts into one of Saudi Arabia's biggest tourism projects.

From an isolated coastal expanse to a global tourism centre, Saudi Arabia’s Red Sea Project is paving the way as the blueprint for regenerative urbanism, which is more than just being sustainable.

The multibillion-dollar project, currently under construction on more than 90 islands off the kingdom’s west coast, has already created 2,000 jobs and has an end goal to employ 30,000 people when fully operational.

Dr Maryam Ficociello, chief governance officer for the Red Sea Development Company, said with three resorts scheduled to open to the public by the end of next year, that "depleting the natural environment" should never be an option when building future mega destinations.

We found that during that lengthy exercise there were lots of islands that were natural homes for turtles, so we had to build away from those identified areas

Dr Maryam Ficociello,
Red Sea Development Company

“Regenerative urbanism is about creating a balance where buildings, their occupants and the surrounding systems, whether natural or man-made, work together,” she said during a panel discussion on urbanisation at the Saudi Pavilion at Expo 2020 Dubai.

“Our project spans an area of 32,000 square kilometres, it’s not small, but we have made the decision to only develop 1 per cent of that land and leave the majority of it untouched.

“We’ve been working on ensuring that we develop a tourism destination that is not just sustainable, but even more than that, [it's] regenerative.”

Replanting coral reefs

As early as 2016, Ms Ficociello said the team carried out social and environmental impact assessments to ensure that construction and development did not hurt the natural environment.

The core of the project was to build around nature and with nature, she said.

“We found that during that lengthy exercise there were lots of islands that were natural homes for turtles.”

Desert Rock is being designed by Oppenheim Architecture who will reuse excavated stone to create the resort. Photo: RSDC

“Turtles do not change their homes. They continue to come back to where they were born for years and years, so we had to build away from those identified areas.

“We also found there were lots of islands that were home to migratory birds, so we made sure we master planned in areas that did not hurt the environment.”

With a vision to reach 30 per cent net positive conservation by 2040, Ms Ficociello said they have had to move and replant coral as part of the project.

To make way for a small amount of infrastructure, the developer had to uproot small areas of live coral reef and move it to an area where there would be less disruption.

“We have been moving it in a way that it doesn’t die, but we’re rebuilding and planting more as a result,” she said.

“That’s what we mean by regenerative tourism. We’re essentially regenerating the environment.”

Local workforce with hospitality skills

Giga Projects: Amaala is a planned tourist destination on Saudi Arabia's north-west Red Sea coast.

Citing the goals of Vision 2030, Ms Ficociello said efforts to achieve social sustainability were heavily imbedded in the project.

So far, as part of the Red Sea Project, 2,000 jobs have been created, including employees from villages and towns near to the development site.

The team has also worked with local farmers to provide fresh produce for the resorts such as figs, cucumbers and tomatoes.

“We need 30,000 employees to staff all the resorts so we are also working with universities to create technical and vocational programmes and courses in hospitality and management,” she said.

“We have had some students graduate already, but we want to add two, even three zeros to that number.

“In terms of employment statistics, we have so far reached 50 per cent Saudisation and 22 per cent of the total workforce at present is female. We want to work on that number to increase it.”

Saudisation, officially known as the Saudi nationalisation scheme, is a policy implemented by the kingdom’s government whereby Saudi companies and enterprises are required to fill their workforce with Saudi citizens to certain levels.

The Red Sea Project is part of a huge undertaking to build Saudi Arabia’s tourism industry and reduce its reliance on oil and diversify the economy.

It plans to attract tourists to kilometres of pristine beaches, heritage sites and luxury resorts.

The destination will offer a range of experiences, from island getaways to resort holidays, mountain retreats and desert adventures.

Once fully operational, the site aims to run on 100 per cent renewable energy and, being at the crossroads of Europe, Asia and Africa, can be reached within just four hours flying time by 250 million people.

In pictures - Saudi Arabia Pavilion at Expo 2020 Dubai

Saudi Arabia's pavilion at Expo 2020 Dubai. Photo: Saudi Arabia Expo 2020 Dubai

Saudi Arabia pavilion at Expo 2020 Dubai. Photo: Saudi Arabia Expo 2020 Dubai

Saudi Arabia pavilion at Expo 2020 Dubai. Photo: Saudi Arabia Expo 2020 Dubai

A Guinness World Record was awarded for the longest interactive water feature at the Saudi Arabia Expo pavilion. Khushnum Bhandari / The National

The Saudi pavilion lit up at night. Dubai. Chris Whiteoak / The National

Saudi performers in front of country's pavilion. Photo: Expo 2020 Dubai

An LED mirror screen display at the Saudi Arabia pavilion. Khushnum Bhandari / The National

Crowds visit the Saudi Arabia pavilion as the sun sets. Antonie Robertson / The National

Visitors at the Saudi pavilion. Photo: Expo 2020 Dubai

Visitors tour the Saudi pavilion. AFP

Visitors line up inside the Saudi Arabia pavilion at Expo 2020 Dubai. Khushnum Bhandari / The National

Saudi Arabia pavilion at Expo 2020 Dubai. Photo: Saudi Arabia Expo 2020 Dubai

Saudi Arabia pavilion at Expo 2020 Dubai. Photo: Saudi Arabia Expo 2020 Dubai

Exterior of the Saudi Arabia pavilion. Photo: Expo 2020 Dubai

Visitors tour the Saudi Arabia pavilion. AFP

Visitors tour the Saudi Arabia pavilion. AFP

Visitors tour the Saudi Arabia pavilion. AFP

Visitors look at the Saudi Arabia pavilion. AFP