An international group dedicated to finding missing people began an e-mail campaign asking residents of the UAE to help find a South African woman who has not been seen since August.
Forever Searching has been blanketing in-boxes with information about Kerry Winter, 35.
Neighbours said they saw her being attacked by a man outside her home.
A British businessman is in custody, suspected of killing her. No body was found.
Despite the circumstances of her disappearance, Ms Winter's family still believe there is a chance she is alive.
Karen Chapman, chairman at Forever Searching, said: "It is first time Dubai has come up on our radar.
With Ms Winter's case, we will run an e-mail campaign and in the future we will look at a more focused campaign in the UAE."
The group publicises missing-person cases through e-mail and poster campaigns.
"It is a campaign around the world for missing people because at this time of the year it is an incredibly painful time for families with missing loved ones," Ms Chapman said.
Ms Winter was last seen by neighbours outside her Al Barsha villa on Aug 20.
Neighbours phoned police after they saw her being beaten by a man with a baseball bat before she was dragged, injured and bleeding, into the back of her car and then driven away.
The businessman, 42, identified by prosecutors only as MA, is the only suspect in the case.
He first told police that he dropped Ms Winter off at the Arabian Ranches roundabout the night she vanished.
He later changed his story, twice, first claiming to dump her body in the desert.
Then he said he threw her in the sea.
Ms Winter's brother, Kurt Winter, spent two months in the UAE searching for his sister after her disappearance.
He said previously he was disappointed that the family never received any help from the South African government.
Anyone who can offer any information on any of its missing person cases can contact Forever Searching or the "Find Your Way Home" campaign, which is at enquiries@foreversearching.com or by telephoning +44 7809 482428.
eharnan@thenational.ae
Going grey? A stylist's advice
If you’re going to go grey, a great style, well-cared for hair (in a sleek, classy style, like a bob), and a young spirit and attitude go a long way, says Maria Dowling, founder of the Maria Dowling Salon in Dubai.
It’s easier to go grey from a lighter colour, so you may want to do that first. And this is the time to try a shorter style, she advises. Then a stylist can introduce highlights, start lightening up the roots, and let it fade out. Once it’s entirely grey, a purple shampoo will prevent yellowing.
“Get professional help – there’s no other way to go around it,” she says. “And don’t just let it grow out because that looks really bad. Put effort into it: properly condition, straighten, get regular trims, make sure it’s glossy.”
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Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
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HIJRA
Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy
Director: Shahad Ameen
Rating: 3/5
If you go
The flights
There are various ways of getting to the southern Serengeti in Tanzania from the UAE. The exact route and airstrip depends on your overall trip itinerary and which camp you’re staying at.
Flydubai flies direct from Dubai to Kilimanjaro International Airport from Dh1,350 return, including taxes; this can be followed by a short flight from Kilimanjaro to the Serengeti with Coastal Aviation from about US$700 (Dh2,500) return, including taxes. Kenya Airways, Emirates and Etihad offer flights via Nairobi or Dar es Salaam.
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
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