The developer of a $5 billion luxury project on Dubai’s World Islands has said the project will be completed by 2026.
The Kleindienst Group, which is behind The Heart of Europe, said the first phase of the project will be completed by the end of this year and will include the handover of almost 50 floating “seahorse” villas.
The entire development includes palaces with private beaches, hundreds of smaller villas and apartments, hotels, as well as floating “seahorse” villas on the six-island cluster, situated four kilometres off the Dubai coast.
The project has been much delayed over the years, not least due to the Covid-19 pandemic.
We had 1,370 guests last Saturday alone. We were almost overwhelmed with the challenge of having so many people on one day on the island
Josef Kleindienst,
Kleindienst Group
However, the man overseeing the project is confident an actual end date is in sight, after the first property on the project, the Cote d'Azur Monaco Hotel, opened to the public at the start of the year.
“We had several challenges that led to delays but thankfully we are through and starting to see openings,” said Josef Kleindienst, chairman of the Kleindienst Group.
“We had the soft opening of our first hotel at the start of the year and we have more than 70 properties currently under construction.
“The first phase of those will be made available to tourists by the end of the year. Everything will be completed by 2026.”
Mr Kleindienst, speaking on the closing day of the Arabian Travel Market, which was held at Dubai World Trade Centre this week, declined to say how much the floating villas were likely to cost.
However, a quick glance on propertyfinder.ae shows the floating seahorse villas on sale for a little less than Dh22 million each.
The project, once completed, will also hold 16 hotels as well as “palaces” with private beach access.
“We have a lot of demand for the floating villas,” he said.
“It’s a unique product and people are always interested in something new.”
He said 48 of the floating villas will be handed over by the end of this year.
So far, the company has sold more than 70 of the floating villas, with most buyers coming from Saudi Arabia, followed by Emiratis and UAE residents, according to Mr Kleindienst.
He was confident the project would prove a success, particularly with the local market.
“It will be popular with people who live here because they can just walk across the street with their luggage and check in,” he said.
“It means you can have that holiday experience without having to go the airport and experiencing the hassle that comes with flying.
“We are the perfect location for a staycation as it will be easy to get away from the city and come here.”
Each of the hotels that will be built on the project will have a different theme, he added, pointing to the party vibe of the recently opened Cote d'Azur Monaco Hotel, which is for adults only.
The project has attracted its fair share of scepticism over the years, with many wondering if it would ever open.
However, Mr Kleindienst said the hotel alone was already attracting huge numbers at weekends, proving there is an appetite.
“We had 1,370 guests last Saturday alone,” he said.
“We were almost overwhelmed with the challenge of having so many people on one day on the island.”
The project has certainly attracted its fair share of attention since it was first announced in 2003, before being handed over to the developers in 2008.
It attracted publicity in 2018 when it was reported that one of the floating villas had sunk into the sea, near the Burj Al Arab.
However, Mr Kleindienst insisted it was an events platform that had fallen into the sea.
The same year saw US actress Lindsay Lohan unveiling plans on Instagram to build a themed resort, Lindsayland, at the World Islands.
The post received more than 20,000 likes before being deleted.
Another jewel in Dubai's crown?
Property experts, however, have said it had the potential to be another jewel in Dubai’s crown.
“Floating villas would bring a unique and luxurious option to Dubai’s property offering,” said Wassim Abdallah, head of off-plan and investments with real estate firm Better Homes.
“Such innovative and exclusive offerings often attract high-net-worth individuals and investors seeking distinctive and prestigious properties.
“There is always high demand for sea facing property in Dubai, whether it’s a villa or an apartment, even more so if it’s located on the island.”
The delays in the project's completion will have an impact, he said, but not necessarily an overly negative one.
“It’s true that delays have slightly reduced the interest of clients in the local market but there was always high demand from international clients,” he said.
“They are amazed by the uniqueness and are prepared to wait in order to be part of it.”
Simon Baker, managing director with Haus & Haus Real Estate, suggested the project would continue to create excitement, but a cautious approach would be wise given the delays involved so far.
“When any innovative or ultra-modern new development launches in Dubai, it causes a ripple of excitement and grabs the interest of global buyers,” he said
“However, from an insider’s point of view it’s always better to wait and see before speculating too much on a long-delayed project.
“There’s always an appetite for island destinations — not just in Dubai but internationally. They offer a sense of exclusivity and well-being that’s hard to beat.”
Key interest was likely to come from markets including Russia, China, India, the UK and throughout Europe, he added.
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The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.
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- Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
- Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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