Camel milk is set to become the latest craze for generation TikTok, thanks to some unlikely assistance from a shop owner in northern England.
Customers are already driving more than 150 kilometres to shop at Wakefield Wines after videos of owner Mohammed Az Nazir’s went viral on TikTok.
Despite the name 'Wakey Wines', as it is known locally, it biggest business is in non-alcoholic drinks and products, especially Prime, an energy drink endorsed by YouTube stars Logan Paul and KSI and selling out everywhere.
As one of the few retailers with stocks of Prime, Wakefield Wines has turned to promoting the Dubai brand as the next big thing.
Customers, mostly in their teens or early 20s, frequently travel long distances to shop there.
Camel milk “is one of the bestsellers in my shop”, Az Nazir tells his audience in one of his latest videos, adding that it’s ”really good for you boys and girls. Come and get your camel milk.”
Growing market
Camelicious, already familiar in the UAE for products ranging from flavoured milk to ice cream and camel lattes, is meeting a growing market for camel milk in the UK and Europe.
It was boosted by British supermarket giant Asda adding Camelicious long life camel milk to its shelves in 2017, but is also found in many independent shops, particularly those specialising in Middle Eastern food, and can be ordered on Amazon.
Long-life Camelicious is produced by reconstituting dried powder but British consumers can now obtain milk directly from the camel.
Daisy’s Dromedairy launched this year, supplied by a camel herd in the heart of the English countryside.
It is a spin-off from an existing business, Joseph’s Amazing Camels, which supplies the animals to film and TV sets and for promotional events.
“What we are offering is an entirely natural product from camel to bottle,” says Rebecca Fossett, whose daughter Daisy Smith manages the milk product line from the farm in rural Warwickshire.
The Fossett family moved into milk production after buying three pregnant dromedary camels from a Dutch dairy, which until now had the only herd in Europe.
Daisy’s Dromedairy, now with five milking camels, is selling fresh or frozen raw milk, meaning that it contains more vitamins and minerals because it is unpasteurised.
“Most of our sales are online or by word of mouth,” says Fossett.
Camel milk is popular among Muslims who wish to follow a Hadith from the Prophet Mohammed to drink it to improve their health.
Its antioxidant properties have also led to demand from the parents of autistic children, who believe it can improve their symptoms.
People with diary allergies also find they can often use camel milk as a substitute for cows’ milk.
With each camel producing only about a litre a day, the market is small scale at the moment, although a range of beauty products, including soap, is being considered.
In what may be a sign of things to come, Daisy’s Dromedairy was invited to pitch its product this month on UK television’s Aldi’s Next Big Thing.
Shown on Channel 4, the series is part of the Aldi supermarket chain’s drive to find more local producers to supply its 800 supermarkets in the UK.
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Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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Bert van Marwijk factfile
Born: May 19 1952
Place of birth: Deventer, Netherlands
Playing position: Midfielder
Teams managed:
1998-2000 Fortuna Sittard
2000-2004 Feyenoord
2004-2006 Borussia Dortmund
2007-2008 Feyenoord
2008-2012 Netherlands
2013-2014 Hamburg
2015-2017 Saudi Arabia
2018 Australia
Major honours (manager):
2001/02 Uefa Cup, Feyenoord
2007/08 KNVB Cup, Feyenoord
World Cup runner-up, Netherlands
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