• The next few months are the busiest time of the year for outdoor pursuit shops. Antonie Robertson / The National
    The next few months are the busiest time of the year for outdoor pursuit shops. Antonie Robertson / The National
  • Outdoor furniture and plants for sale at the Garden Concept store in Dubai. Pawan Singh / The National
    Outdoor furniture and plants for sale at the Garden Concept store in Dubai. Pawan Singh / The National
  • Lucy Holmes, marketing manager at the Garden Concept store. Pawan Singh / The National
    Lucy Holmes, marketing manager at the Garden Concept store. Pawan Singh / The National
  • The Cycle Hub in Dubai Motor City enjoyed a boom in business once the Covid-19 lockdown was lifted in 2020. Antonie Robertson / The National
    The Cycle Hub in Dubai Motor City enjoyed a boom in business once the Covid-19 lockdown was lifted in 2020. Antonie Robertson / The National
  • Sam Sayadan, co-founder of The Cycle Hub Shop, said cycling is a year-round activity, but interest piques in the cooler months. Antonie Robertson / The National
    Sam Sayadan, co-founder of The Cycle Hub Shop, said cycling is a year-round activity, but interest piques in the cooler months. Antonie Robertson / The National
  • Hiking is popular among residents in the UAE in the winter. Antonie Robertson / The National
    Hiking is popular among residents in the UAE in the winter. Antonie Robertson / The National
  • Sherief Medhat, head of business at Adventure HQ in Dubai, said people became more aware about having an active lifestyle during the pandemic. Antonie Robertson / The National
    Sherief Medhat, head of business at Adventure HQ in Dubai, said people became more aware about having an active lifestyle during the pandemic. Antonie Robertson / The National
  • Adventure HQ is busy all year round thanks to its Adventure Zone, the family-active entertainment centre for kids aged four to 14. Antonie Robertson / The National
    Adventure HQ is busy all year round thanks to its Adventure Zone, the family-active entertainment centre for kids aged four to 14. Antonie Robertson / The National

Dubai outdoor stores gearing up for a busy winter


Liza Ayach
  • English
  • Arabic

Lower temperatures across the UAE are welcome news for adventure and outdoor stores as retail businesses report strong trading before winter.

Whether it is camping under the stars in the desert, having a barbecue in your back garden or going to the beach, residents will head outdoors when the weather cools.

Data research company Statista said revenue in the UAE sports and outdoor industry is forecast to reach $292.7m in 2022 and grow to $366m by 2025.

Sherief Medhat said cycling, watersports and camping are most popular among residents during the winter. Antonie Robertson / The National
Sherief Medhat said cycling, watersports and camping are most popular among residents during the winter. Antonie Robertson / The National

Adventure HQ, which caters for most outdoor activities, including camping, hiking, and watersports, said the next six months will be the busiest period for its business.

“Our season usually starts once the weather cools down in October up to March,” said Sherief Medhat, 32, head of business at Adventure HQ and Adventure Zone in Times Square, Dubai.

“Cycling and watersports and specifically camping and hiking pick up at that time.

“Tents, sleeping bags, lights, barbecues are mostly sought by customers during this time.”

The Emirati-owned brand was founded in 2011 by Yasser Sharaf and now has seven branches in Dubai and Abu Dhabi.

Mr Medhat said the store is busy all year round thanks to its Adventure Zone, the family-active entertainment centre for kids aged four to 14.

Adventure HQ, like many outdoor pursuits stores, found the coronavirus pandemic proved an unexpected boon.

“A lot of people wanted to try outdoor activities,” he said.

“Bikes were sold out online during the pandemic. During the Covid time, a lot of people started to have awareness about an active lifestyle.”

Emerging market for cycling

Interview with Sam Sayadan, co-founder of TheCycle Hub Shop. Antonie Robertson/The National
Interview with Sam Sayadan, co-founder of TheCycle Hub Shop. Antonie Robertson/The National

The Cycle Hub in Motor City, Dubai, reported a similar increase in business during the pandemic.

The Cycle Hub was co-founded by friends Sam Sayadan, 46, and Khalid Al Zarooni, president of Dubai Sports City, in 2012. They opened a second store in Jumeirah in 2020 and are exploring expansion in Saudi Arabia.

Mr Sayadan said they enjoyed one of the best periods in business once the Covid lockdown was lifted in 2020 — comparable to what happened with the cycling industry globally.

“In the UAE, there was a big rush towards cycling as well,” he told The National.

“After lockdown and when restrictions were still in place, people were not allowed to gather in gyms, so cycling was a proper outdoor activity.

“Cycling could save you from Covid. It’s a fact because it’s a cardiovascular exercise and you won’t get in a room with a bunch of other people.

“So cycling was the antidote to Covid in a way, not a medical antidote, but to bring your body into more strength and health.”

He said once the restrictions were lifted, and people could go out to the beach, restaurants and on holiday, their business “went back to where it was before Covid.”

“There is still some impetus in growing cycling, but I would say the rate declined compared to what it was in Covid time,” he said.

  • Al Qudra cycling track is the longest circuit in Dubai. AFP
    Al Qudra cycling track is the longest circuit in Dubai. AFP
  • Nad Al Sheba is home to a former camel track that now offers cyclists 13km of pathway, with views of Downtown Dubai and Burj Khalifa. Pawan Singh / The National
    Nad Al Sheba is home to a former camel track that now offers cyclists 13km of pathway, with views of Downtown Dubai and Burj Khalifa. Pawan Singh / The National
  • Dubai Autodrome in Motor City also offers a private 2.4km circuit that's good for beginners and veterans alike. Jeffrey E Biteng / The National
    Dubai Autodrome in Motor City also offers a private 2.4km circuit that's good for beginners and veterans alike. Jeffrey E Biteng / The National
  • A 19km bike track connects Al Khawaneej community to the Mushrif Park pathway. Pawan Singh / The National
    A 19km bike track connects Al Khawaneej community to the Mushrif Park pathway. Pawan Singh / The National
  • Bikers can head to Jumeirah Beach, where a recently completed 16km track extends alongside the shoreline. Sarah Dea / The National
    Bikers can head to Jumeirah Beach, where a recently completed 16km track extends alongside the shoreline. Sarah Dea / The National
  • Meydan cycling track is good for families. Victor Besa / The National
    Meydan cycling track is good for families. Victor Besa / The National
  • Dubai Water Canal has cycling lanes. Pawan Singh / The National
    Dubai Water Canal has cycling lanes. Pawan Singh / The National
  • Al Barsha Pond Park also boasts dedicated cycling lanes. Satish Kumar / The National
    Al Barsha Pond Park also boasts dedicated cycling lanes. Satish Kumar / The National
  • Al Warqa in Ras Al Khor has shaded cycling lanes. Satish Kumar / The National
    Al Warqa in Ras Al Khor has shaded cycling lanes. Satish Kumar / The National
  • The cycle track in Mushrif Park. Antonie Robertson / The National
    The cycle track in Mushrif Park. Antonie Robertson / The National
  • Expo 2020 Dubai has 10km of cycling tracks, plus bikes for hire and shaded bike stops. Antonie Robertson / The National
    Expo 2020 Dubai has 10km of cycling tracks, plus bikes for hire and shaded bike stops. Antonie Robertson / The National
  • Dubai Marina and JBR have dedicated cycling lanes. Satish Kumar / The National
    Dubai Marina and JBR have dedicated cycling lanes. Satish Kumar / The National
  • Hatta is a paradise for mountain bikers. Getty Images
    Hatta is a paradise for mountain bikers. Getty Images

Government-led initiatives, such as the development of cycling tracks, have meant the business remains strong.

“In our market, it’s different, because we are still an emerging market globally in terms of cycle facilities and cycle lifestyle in the UAE,” Mr Sayadan said.

“The government, the police, the RTA and their Highnesses are working extremely hard to improve the facilities such as the opening of the cycling track in Jumeirah in February among other places.”

During the cycling season, the Cycle Hub welcomes more than 25,000 customers to the stores each month.

However, Mr Sayadan said that cycling is a year-round activity and that Dubai is growing its network all the time, with tracks in Al Meydan, Jumeirah and Hatta.

“Cyclists usually go out earlier in the morning. In the summer, cyclists who take cycling as a serious hobby go out at 4 or 5am. By 6 or 7am, everyone is finished,” he said.

“Also, during the weekend, if the weather is nice, families are likely to do something outdoors. Dubai is a fantastic opportunity for cycling.

“Hatta, for example, is a beautiful place with wadis (valleys). They also have a rental cycling place there.”

The Cycle Hub organises bike group rides in the UAE for beginners to advanced level. The trips range from 20 kilometres to 85km, with an average speed that is determined by the number of riders in each group.

Busy green fingers

Lucy Holmes, Marketing Manager at The Garden Concept store with her daughter Daisy in Dubai. Pawan Singh / The National
Lucy Holmes, Marketing Manager at The Garden Concept store with her daughter Daisy in Dubai. Pawan Singh / The National

Not all outdoor activity this winter has to do with sports.

Many like to develop their own green spaces at home with plants and flowers, and the cooler weather helps boost garden stores.

Lucy Holmes, 43, marketing manager of The Garden Concept in Al Quoz, said while the season is very much year-round, they see a spike in business when the weather cools down.

“The season for us is from Back to School all the way till March. This is our busiest period when people know they are going to be outside,” she said.

“In September, people start building up their collection of plants, buying new plants for the outdoor, balconies, rooftops, and gardens, reseeding or doing their lawns.

“They are also buying outdoor furniture. Barbecue and camping season also help to sell accessories, but we don't sell tents.

“We're seeing very fast sales on Bougainvillea, Jasmin, Ficus, and the popular coconut palm. We have very good business on our small plants for low grass areas like petunias.”

Part of Saudi Arabia-based The Green Valley Group, The Garden Concept is its only store of its kind to date, but there are plans to expand the brand in the kingdom.

Ms Holmes said changes to regulations governing masks has had a big effect on the business.

“The engagement between our staff and customers has become better after wearing a mask was no longer mandatory,” she said.

“Our customers can now have a better conversation with the staff.

“Easing of restrictions is a massive bonus, everything is open, tourism is open, and we see an uplift in our sales.”

The biog

Name: Sarah Al Senaani

Age: 35

Martial status: Married with three children - aged 8, 6 and 2

Education: Masters of arts in cultural communication and tourism

Favourite movie: Captain Corelli’s Mandolin

Favourite hobbies: Art and horseback ridding

Occupation: Communication specialist at a government agency and the owner of Atelier

Favourite cuisine: Definitely Emirati - harees is my favourite dish

Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3EXare%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJanuary%2018%2C%202021%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFounders%3A%20%3C%2Fstrong%3EPadmini%20Gupta%2C%20Milind%20Singh%2C%20Mandeep%20Singh%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFunds%20Raised%3A%20%3C%2Fstrong%3E%2410%20million%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E28%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3Eundisclosed%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EMS%26amp%3BAD%20Ventures%2C%20Middle%20East%20Venture%20Partners%2C%20Astra%20Amco%2C%20the%20Dubai%20International%20Financial%20Centre%2C%20Fintech%20Fund%2C%20500%20Startups%2C%20Khwarizmi%20Ventures%2C%20and%20Phoenician%20Funds%3C%2Fp%3E%0A
Classification of skills

A worker is categorised as skilled by the MOHRE based on nine levels given in the International Standard Classification of Occupations (ISCO) issued by the International Labour Organisation. 

A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.

The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000. 

The Perfect Couple

Starring: Nicole Kidman, Liev Schreiber, Jack Reynor

Creator: Jenna Lamia

Rating: 3/5

Updated: October 23, 2022, 3:30 AM