• The entrance of Super Nintendo World at Universal Studios in Los Angeles. All photos: AFP
    The entrance of Super Nintendo World at Universal Studios in Los Angeles. All photos: AFP
  • Nintendo's first theme park outside of its native Japan will open in California next month
    Nintendo's first theme park outside of its native Japan will open in California next month
  • Mario merchandise is displayed in a store
    Mario merchandise is displayed in a store
  • The opening comes weeks before Mario gets the big-screen treatment in a major new Hollywood film
    The opening comes weeks before Mario gets the big-screen treatment in a major new Hollywood film
  • Super Nintendo World will be part of Universal Studios Hollywood, an amusement park which is traditionally home to rides based on film and TV franchises from Waterworld to Harry Potter
    Super Nintendo World will be part of Universal Studios Hollywood, an amusement park which is traditionally home to rides based on film and TV franchises from Waterworld to Harry Potter
  • A Goomba and a piranha plant patrol the walls
    A Goomba and a piranha plant patrol the walls
  • A guest takes a photo with Mario during a preview of Super Nintendo World at Universal Studios in Los Angeles, California, on January 13, 2023. - Nintendo's first theme park outside of its native Japan will open in California next month, just weeks before Mario gets the big-screen treatment in a major new Hollywood film. "Super Nintendo World" will be part of Universal Studios Hollywood -- an amusement park which is traditionally home to rides based on film and TV franchises from "Waterworld" to Harry Potter. (Photo by Chris Delmas / AFP)
    A guest takes a photo with Mario during a preview of Super Nintendo World at Universal Studios in Los Angeles, California, on January 13, 2023. - Nintendo's first theme park outside of its native Japan will open in California next month, just weeks before Mario gets the big-screen treatment in a major new Hollywood film. "Super Nintendo World" will be part of Universal Studios Hollywood -- an amusement park which is traditionally home to rides based on film and TV franchises from "Waterworld" to Harry Potter. (Photo by Chris Delmas / AFP)
  • The piranha plant is seen through the walls of Bowser’s castle
    The piranha plant is seen through the walls of Bowser’s castle
  • A guest wears a Nintendo headband
    A guest wears a Nintendo headband
  • Mario and Luigi wave to the guests
    Mario and Luigi wave to the guests
  • Guests ride Super Mario Kart
    Guests ride Super Mario Kart
  • Jon Corfino, vice president of Universal Creative
    Jon Corfino, vice president of Universal Creative
  • Toad toys on display in a store
    Toad toys on display in a store
  • Princess Peach will also be at the venue
    Princess Peach will also be at the venue
  • The park is allowing guests in before it officially opens
    The park is allowing guests in before it officially opens
  • Mario merchandise on offer
    Mario merchandise on offer
  • Guests ride Mario Kart Bowser's Challenge
    Guests ride Mario Kart Bowser's Challenge
  • Virtual games at the park
    Virtual games at the park
  • Game merchandise on offer
    Game merchandise on offer
  • Princess Peach’s castle
    Princess Peach’s castle
  • Mini sets are seen inside the access area for the Mario Kart Bowser's Challenge ride
    Mini sets are seen inside the access area for the Mario Kart Bowser's Challenge ride
  • Bowser at the entrance of the Mario Kart Bowser's Challenge ride
    Bowser at the entrance of the Mario Kart Bowser's Challenge ride

First Super Mario theme park outside Japan to open in the US


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Nintendo's first theme park outside of its native Japan will open in California next month, only weeks before Mario gets the big-screen treatment in a major new Hollywood film.

Super Nintendo World will be part of Universal Studios Hollywood, an amusement park that is traditionally home to rides based on film and TV franchises from Waterworld to Harry Potter.

But with the video game industry now eclipsing movies in size, and theme parks using increasingly interactive technology to immerse guests, bosses of the two companies have joined forces to capitalise on the platform-hopping plumber's global popularity.

The new Nintendo attraction will largely mirror the design of its recently opened, slightly larger sister park in Osaka, including a Mario Kart: Bowser's Challenge ride that uses augmented reality goggles.

  • A general view shows the entrance gate of Super Nintendo World, a new attraction area featuring the popular video game character Mario. Reuters
    A general view shows the entrance gate of Super Nintendo World, a new attraction area featuring the popular video game character Mario. Reuters
  • Fans of Universal Studio Japan pose at the entrance of the Super Nintendo World, during a media preview of the theme park in Osaka. AFP
    Fans of Universal Studio Japan pose at the entrance of the Super Nintendo World, during a media preview of the theme park in Osaka. AFP
  • The park opened to the public on March 18, 2021. AFP
    The park opened to the public on March 18, 2021. AFP
  • A staff member (front) rousing fans for posed photographs with Super Mario Bros characters Mario, right, and Luigi, left. AFP
    A staff member (front) rousing fans for posed photographs with Super Mario Bros characters Mario, right, and Luigi, left. AFP
  • Signage at a souvenir shop in Super Nintendo World. AFP
    Signage at a souvenir shop in Super Nintendo World. AFP
  • Souvenirs are seen for sale at a shop in Super Nintendo World. AFP
    Souvenirs are seen for sale at a shop in Super Nintendo World. AFP
  • A general view of Super Nintendo World. AFP
    A general view of Super Nintendo World. AFP
  • A staff member cleans the facilities as a preventative measure against the Covid-19 coronavirus during a media preview of the Super Nintendo World at Universal Studios Japan in Osaka. AFP
    A staff member cleans the facilities as a preventative measure against the Covid-19 coronavirus during a media preview of the Super Nintendo World at Universal Studios Japan in Osaka. AFP
  • A fan interacts with items at Piranha Plant Nap Mishap. AFP
    A fan interacts with items at Piranha Plant Nap Mishap. AFP
  • Staff members clean the facilities as a preventative measure against the Covid-19 coronavirus. AFP
    Staff members clean the facilities as a preventative measure against the Covid-19 coronavirus. AFP
  • The opening of the Osaka theme park was delayed because of the pandemic. AFP
    The opening of the Osaka theme park was delayed because of the pandemic. AFP
  • Yoshi's Adventure attraction inside Super Nintendo World. Reuters
    Yoshi's Adventure attraction inside Super Nintendo World. Reuters
  • Peach’s Castle at Super Nintendo World. Reuters
    Peach’s Castle at Super Nintendo World. Reuters
  • A souvenir shop in Super Nintendo World. AFP
    A souvenir shop in Super Nintendo World. AFP
  • Mario and Luigi characters greet visitors in front of Yoshi's Adventure attraction. Reuters
    Mario and Luigi characters greet visitors in front of Yoshi's Adventure attraction. Reuters
  • Various design of Nintendo Power Up Band. Reuters
    Various design of Nintendo Power Up Band. Reuters
  • Yoshi's Adventure. Reuters
    Yoshi's Adventure. Reuters
  • Stuffed Mario toys are displayed at 1Up Factory souvenir shop. Reuters
    Stuffed Mario toys are displayed at 1Up Factory souvenir shop. Reuters
  • Fans of Universal Studios Japan wear themed augmented reality goggles for the Mario Kart ride. AFP
    Fans of Universal Studios Japan wear themed augmented reality goggles for the Mario Kart ride. AFP
  • Fans have long waited for the theme park to open. AFP
    Fans have long waited for the theme park to open. AFP
  • The theme part is based at the Universal Studios Japan theme park in Osaka, western Japan. Reuters
    The theme part is based at the Universal Studios Japan theme park in Osaka, western Japan. Reuters
  • A fan of Universal Studios Japan wears themed augmented reality goggles on the Mario Kart ride. AFP
    A fan of Universal Studios Japan wears themed augmented reality goggles on the Mario Kart ride. AFP
  • Music from the popular Mario games plays throughout the park. AFP
    Music from the popular Mario games plays throughout the park. AFP

Visitors race along a real-life track surrounded by actual set pieces, but can aim and shoot virtual shells at computerised villains they see displayed on their head-mounted, individual visors.

'Ultimate playground'

There are also a number of mini games in which visitors with interactive wristbands can accrue coins and stamps, to qualify for a "final showdown" with the evil Bowser Jr.

"It's kind of the ultimate playground," said Jon Corfino, vice president of Universal Creative.

"We are known for our film franchises, which are terrific, and they're very immersive. Games are a different thing.

"How we even engage with entertainment is evolving in and of itself... entertainment is not static."

Nintendo fans have already begun flocking to the Los Angeles amusement park, where word quickly spread last week that the new attraction was admitting visitors for a "soft opening" to iron out any final technical glitches.

"Being here, it's like my childhood in real life," said Carlos Moctezuma, who wore a Mario outfit to the park.

"I've known Mario since I was in second grade. That was one of my first games on the Game Boy," said his partner Lexsi Houseman, dressed as Luigi.

"It's a dream come true," she added.

Star-studded cast

The official launch of Super Nintendo World is set for February 17, when visitors surrounded by mechanical Yoshis, Piranha Plants and Goombas from the beloved gaming franchise will be greeted by actors dressed as Mario, Luigi and Princess Peach.

A third Nintendo theme park will follow in Orlando.

Meanwhile, Universal Pictures — the Hollywood film studio that shares its parent company with the theme park — will release The Super Mario Bros Movie in April.

The film features US actor Chris Pratt as the voice of Italian plumber Mario — a casting choice that has sparked controversy and criticism on social media, but only drawn more attention to the nostalgia-laden movie.

Chris Pratt will lend his voice to Italian plumber Mario. Reuters
Chris Pratt will lend his voice to Italian plumber Mario. Reuters

Other big names lending their voices include Anya Taylor-Joy as Princess Peach, Jack Black as Bowser and Seth Rogen as Donkey Kong.

It will be Hollywood's second attempt to bring Nintendo's most famous characters to the big screen, after a widely panned 1993 live-action movie.

The first Super Mario Bros game came out in 1985 for Nintendo's NES console.

The platform game, in which Mario runs and jumps past obstacles to collect coins and saves Princess Peach from the evil Koopa turtles, was based on the Mario Bros arcade game released earlier

Updated: January 19, 2023, 4:57 AM