• Trojena will open in 2026 as part of Saudi Arabia's megacity of the future. Photo: Neom
    Trojena will open in 2026 as part of Saudi Arabia's megacity of the future. Photo: Neom
  • Trojena is designed to attract visitors, holidaymakers and winter sports enthusiasts from around the world. PA
    Trojena is designed to attract visitors, holidaymakers and winter sports enthusiasts from around the world. PA
  • The design plan for Trojena, an area in Saudi Arabia's planned megacity of Neom chosen to host the 2029 Asian Winter Games. AFP
    The design plan for Trojena, an area in Saudi Arabia's planned megacity of Neom chosen to host the 2029 Asian Winter Games. AFP
  • The Line is also being built at Neom. It will be free of cars and streets and have zero carbon emissions. Photo: Neom
    The Line is also being built at Neom. It will be free of cars and streets and have zero carbon emissions. Photo: Neom
  • Neom chief executive Nadhmi Al Nasr said The Line would make use of artificial intelligence technology to the fullest. Photo: Neom
    Neom chief executive Nadhmi Al Nasr said The Line would make use of artificial intelligence technology to the fullest. Photo: Neom
  • Neom city will be powered by clean energy, officials say. Photo: Neom
    Neom city will be powered by clean energy, officials say. Photo: Neom
  • Trojena in Neom will host the first outdoor snow skiing destination in the GCC region. Photo: Neom
    Trojena in Neom will host the first outdoor snow skiing destination in the GCC region. Photo: Neom
  • Neom lies in a desert bordering the Red Sea in Saudi Arabia. Reuters
    Neom lies in a desert bordering the Red Sea in Saudi Arabia. Reuters
  • Architects say Neom will be designed to make the most of its environmental surroundings. Photo: Neom
    Architects say Neom will be designed to make the most of its environmental surroundings. Photo: Neom
  • Andrew McEvoy, sector head for tourism at Neom, at Arabian Travel Market held at Dubai World Trade Centre. Pawan Singh / The National
    Andrew McEvoy, sector head for tourism at Neom, at Arabian Travel Market held at Dubai World Trade Centre. Pawan Singh / The National
  • The $500bn Neom project in the Tabuk Province of north-western Saudi Arabia is supported by the kingdom's Public Investment Fund. Photo: Saudi Commission for Tourism and Natural Heritage
    The $500bn Neom project in the Tabuk Province of north-western Saudi Arabia is supported by the kingdom's Public Investment Fund. Photo: Saudi Commission for Tourism and Natural Heritage

Trojena: inside Saudi Arabia's snow-topped mountain tourist destination


Hayley Skirka
  • English
  • Arabic

Trojena, the proposed mountain tourism destination that will form part of Saudi Arabia's Neom megaproject, will host the 2029 Asian Winter Games.

The kingdom is set to become the first nation in western Asia to host the games, with more than 32 countries due to participate.

“This achievement sheds light on the enormous potential and the outstanding infrastructure of Saudi Arabia to host and organise international-level sports competitions and games successfully," said Prince Abdulaziz bin Turki Al-Faisal, president of the Saudi Olympic and Paralympic Committee.

The project was launched in March by Saudi Crown Prince Mohammed bin Salman, who called it "a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity".

Trojena will be the first major outdoor skiing destination in the GCC when it is completed in 2026.

Located in the kingdom's highest mountain range, it is part of the $500 billion mega city Neom, in Tabuk, north-western Saudi Arabia. The region's cooler climate makes the prospect of skiing possible in a country that is more closely associated with the desert. Winter temperatures often dip below 0ºC in Tabuk and typically average about 10ºC less than the rest of the country for the remainder of the year.

Trojena is designed to attract visitors, holidaymakers and winter sports enthusiasts from around the world. The project's planners have divided the project into distinct districts and expect to attract different types of tourists at varying points of the year.

September to November is planned to be wellness season when yoga retreats, alternative medicine summits and artist's residencies will take place.

December to March is winter season and the perfect time for a host of snow-based sports.

Between March and May, adventure season will attract those interested in outdoor activities such as high-altitude training, mountain biking, climbing and paragliding.

And, the summer months will become lake season when the area will host food festivals, light shows, art fairs and other cultural events.

Ski slopes, snowboarding and a bustling village

The futuristic year-round destination will be made up of six different districts: Gateway, Discover, Valley, Explore, Relax and Fun.

It's being billed as a place for professional and amateur skiers to hit the slopes, with runs of varying difficulty dotted across the mountain peaks, which tower up to 2,600 metres above sea level.

For apres ski vibes, there will be a village on the mountain where visitors can find shops, cafes, restaurants and hotels.

Journeys to Trojena will begin in The Vault — a futuristic vertical village nestled within the mountains where, according to the developers, advanced architecture and technology “integrates reality with the virtual world”.

Trojena will be the first major outdoor skiing destination in the GCC. Photo: Neom
Trojena will be the first major outdoor skiing destination in the GCC. Photo: Neom

Skiers and snowboarders will be able to whizz across the mountain range and enjoy views over the Gulf of Aqaba coastline, the Red Sea and the distant desert dunes.

A man-made lake and ultra-luxury resorts

Trojena will be a year-round tourism destination with an artificial lake, mountain biking, water sports and more. Photo: Neom
Trojena will be a year-round tourism destination with an artificial lake, mountain biking, water sports and more. Photo: Neom

As well as winter sports, Trojena will have a nature reserve, hiking routes, mountain biking trails and water sports that will take place on a sprawling reservoir.

Visitors will be able to check in to the ultra-luxury wellness resorts and high-end family-friendly hotels, including The Bow Hotel, which is said to be "an architectural masterpiece".

Developers say the destination is being built with the environment in mind. Design and construction will follow Neom's environmental principles, including minimising disruption to the local ecology and ensuring long-term sustainability. The tourist attractions will be made to coexist harmoniously with their surrounding natural landscape.

The kingdom's coolest place to live

Trojena will open in 2026 as part of Neom, Saudi Arabia's futuristic mega city. Photo: Neom
Trojena will open in 2026 as part of Neom, Saudi Arabia's futuristic mega city. Photo: Neom

Trojena will also be a new events destination in Saudi Arabia. A year-round calendar will have a variety of sports, arts, music and cultural festivals come to the region.

The destination is not only going to be for holidaymakers. It will also be one of the kingdom's coolest places to live, with more than 7,000 permanent residents expected to make it their home by 2030.

For those who want to live at the heart of the action, the Slope Residences are being constructed close to Trojena's ski slope and will be designed to blend into the mountain surroundings. Each luxury unit will offer unrivalled access to winter sports alongside uninterrupted views over the lake below.

Scroll through the gallery below to see snowfall across Saudi Arabia's Tabuk region

  • Snowfall on the heights of Jebel Al Lawz, in Tabuk. All photos: SPA
    Snowfall on the heights of Jebel Al Lawz, in Tabuk. All photos: SPA
  • In the Tabuk region, where Neom's Trojena development is planned, snow commonly falls in winter.
    In the Tabuk region, where Neom's Trojena development is planned, snow commonly falls in winter.
  • Jebel Al Lawz is a mountain in the north-west of Saudi Arabia.
    Jebel Al Lawz is a mountain in the north-west of Saudi Arabia.
  • The mountain is situated near the Jordanian border, about 200 kilometres north-west of the city of Tabuk.
    The mountain is situated near the Jordanian border, about 200 kilometres north-west of the city of Tabuk.
  • Snow has covered parts of the kingdom’s northern cities over the past few years.
    Snow has covered parts of the kingdom’s northern cities over the past few years.
  • The south-western Asir region, at the other end of the long Hejaz Mountains range to Trojena, was also carpeted in snow in 2018.
    The south-western Asir region, at the other end of the long Hejaz Mountains range to Trojena, was also carpeted in snow in 2018.
  • The kingdom is home to a range of geographies, including the mountain ranges where it snows.
    The kingdom is home to a range of geographies, including the mountain ranges where it snows.
  • Despite this mountain geography, there are currently no outdoor skiing resorts in Saudi Arabia.
    Despite this mountain geography, there are currently no outdoor skiing resorts in Saudi Arabia.
  • Heavy rain and snowfall in the province of Al Ahsa.
    Heavy rain and snowfall in the province of Al Ahsa.
  • Saudi Arabia does have regular snowfall, thanks to its many mountains above 2 500 metres.
    Saudi Arabia does have regular snowfall, thanks to its many mountains above 2 500 metres.
  • Snow carpets the ground in the province of Al Ahsa.
    Snow carpets the ground in the province of Al Ahsa.

A version of this article was first published on March 4, 2022

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3EName%3A%20%3C%2Fstrong%3EKinetic%207%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202018%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Rick%20Parish%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Abu%20Dhabi%2C%20UAE%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Clean%20cooking%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%2410%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Self-funded%3C%2Fp%3E%0A
MATCH INFO

Champions League quarter-final, first leg

Ajax v Juventus, Wednesday, 11pm (UAE)

Match on BeIN Sports

Race 3

Produced: Salman Khan Films and Tips Films
Director: Remo D’Souza
Cast: Salman Khan, Anil Kapoor, Jacqueline Fernandez, Bobby Deol, Daisy Shah, Saqib Salem
Rating: 2.5 stars

Madrid Open schedule

Men's semi-finals

Novak Djokovic (1) v Dominic Thiem (5) from 6pm

Stefanos Tsitsipas (8) v Rafael Nadal (2) from 11pm

Women's final

Simona Halep (3) v Kiki Bertens (7) from 8.30pm

Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
  2. Cinematography, shots and movement.
  3. All aspects of post-production.
  4. Emerging technologies and VFX with AI and CGI.
  5. Understanding of marketing objectives and audience engagement.
  6. Tourism industry knowledge.
  7. Professional ethics.
Company profile

Company name: Dharma

Date started: 2018

Founders: Charaf El Mansouri, Nisma Benani, Leah Howe

Based: Abu Dhabi

Sector: TravelTech

Funding stage: Pre-series A 

Investors: Convivialite Ventures, BY Partners, Shorooq Partners, L& Ventures, Flat6Labs

The years Ramadan fell in May

1987

1954

1921

1888

The Sand Castle

Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

Results

2.30pm: Expo 2020 Dubai – Conditions (PA) Dh80,000 (Dirt) 1,600m; Winner: Barakka, Ray Dawson (jockey), Ahmad bin Harmash (trainer)

3.05pm: Now Or Never – Maiden (TB) Dh82,500 (Turf) 1,600m; Winner: One Idea, Andrea Atzeni, Doug Watson

3.40pm: This Is Our Time – Handicap (TB) Dh82,500 (D) 1,600m; Winner: Perfect Balance, Tadhg O’Shea, Bhupat Seemar

4.15pm: Visit Expo 2020 – Handicap (TB) Dh87,500 (T) 1,600m; Winner: Kaheall, Richard Mullen, Salem bin Ghadayer

4.50pm: The World In One Place – Handicap (TB) Dh95,000 (T) 1.900m; Winner: Castlebar, Adrie de Vries, Helal Al Alawi

5.25pm: Vision – Handicap (TB) Dh95,000 (D) 1,200m; Winner: Shanty Star, Richard Mullen, Rashed Bouresly

6pm: Al Wasl Plaza – Handicap (TB) Dh95,000 (T) 1,200m; Winner: Jadwal, Dane O’Neill, Doug Watson

The%20specs%3A%202024%20Mercedes%20E200
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%20four-cyl%20turbo%20%2B%20mild%20hybrid%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E204hp%20at%205%2C800rpm%20%2B23hp%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E320Nm%20at%201%2C800rpm%20%2B205Nm%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E9-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E7.3L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENovember%2FDecember%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh205%2C000%20(estimate)%3C%2Fp%3E%0A
What can victims do?

Always use only regulated platforms

Stop all transactions and communication on suspicion

Save all evidence (screenshots, chat logs, transaction IDs)

Report to local authorities

Warn others to prevent further harm

Courtesy: Crystal Intelligence

La Mer lowdown

La Mer beach is open from 10am until midnight, daily, and is located in Jumeirah 1, well after Kite Beach. Some restaurants, like Cupagahwa, are open from 8am for breakfast; most others start at noon. At the time of writing, we noticed that signs for Vicolo, an Italian eatery, and Kaftan, a Turkish restaurant, indicated that these two restaurants will be open soon, most likely this month. Parking is available, as well as a Dh100 all-day valet option or a Dh50 valet service if you’re just stopping by for a few hours.
 

RACE CARD

6.30pm: Madjani Stakes Group 2 (PA) Dh97,500 (Dirt) 1,900m
7.05pm: Maiden (TB) Dh82,500 (D) 1,400m
7.40pm: Maiden (TB) Dh82,500 (D) 1,600m
8.15pm: Handicap (TB) Dh87,500 (D) 2,200m
8.50pm: Dubai Creek Mile Listed (TB) Dh132,500 (D) 1,600m
9.25pm: Conditions (TB) Dh120,000 (D) 1,900m
10pm: Handicap (TB) Dh92,500 (D) 1,400m

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

The most expensive investment mistake you will ever make

When is the best time to start saving in a pension? The answer is simple – at the earliest possible moment. The first pound, euro, dollar or dirham you invest is the most valuable, as it has so much longer to grow in value. If you start in your twenties, it could be invested for 40 years or more, which means you have decades for compound interest to work its magic.

“You get growth upon growth upon growth, followed by more growth. The earlier you start the process, the more it will all roll up,” says Chris Davies, chartered financial planner at The Fry Group in Dubai.

This table shows how much you would have in your pension at age 65, depending on when you start and how much you pay in (it assumes your investments grow 7 per cent a year after charges and you have no other savings).

Age

$250 a month

$500 a month

$1,000 a month

25

$640,829

$1,281,657

$2,563,315

35

$303,219

$606,439

$1,212,877

45

$131,596

$263,191

$526,382

55

$44,351

$88,702

$177,403

 

Generational responses to the pandemic

Devesh Mamtani from Century Financial believes the cash-hoarding tendency of each generation is influenced by what stage of the employment cycle they are in. He offers the following insights:

Baby boomers (those born before 1964): Owing to market uncertainty and the need to survive amid competition, many in this generation are looking for options to hoard more cash and increase their overall savings/investments towards risk-free assets.

Generation X (born between 1965 and 1980): Gen X is currently in its prime working years. With their personal and family finances taking a hit, Generation X is looking at multiple options, including taking out short-term loan facilities with competitive interest rates instead of dipping into their savings account.

Millennials (born between 1981 and 1996): This market situation is giving them a valuable lesson about investing early. Many millennials who had previously not saved or invested are looking to start doing so now.

J%20Street%20Polling%20Results
%3Cp%3E97%25%20of%20Jewish-Americans%20are%20concerned%20about%20the%20rise%20in%20anti-Semitism%3Cbr%3E%3Cbr%3E76%25%20of%20US%20Jewish%20voters%20believe%20Donald%20Trump%20and%20his%20allies%20in%20the%20Republican%20Party%20are%20responsible%20for%20a%20rise%20in%20anti-Semitism%3Cbr%3E%3Cbr%3E74%25%20of%20American%20Jews%20agreed%20that%20%E2%80%9CTrump%20and%20the%20Maga%20movement%20are%20a%20threat%20to%20Jews%20in%20America%22%3Cbr%3E%3C%2Fp%3E%0A
Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

Tips from the expert

Dobromir Radichkov, chief data officer at dubizzle and Bayut, offers a few tips for UAE residents looking to earn some cash from pre-loved items.

  1. Sellers should focus on providing high-quality used goods at attractive prices to buyers.
  2. It’s important to use clear and appealing photos, with catchy titles and detailed descriptions to capture the attention of prospective buyers.
  3. Try to advertise a realistic price to attract buyers looking for good deals, especially in the current environment where consumers are significantly more price-sensitive.
  4. Be creative and look around your home for valuable items that you no longer need but might be useful to others.
Company%20profile
%3Cp%3EName%3A%20Tabby%3Cbr%3EFounded%3A%20August%202019%3B%20platform%20went%20live%20in%20February%202020%3Cbr%3EFounder%2FCEO%3A%20Hosam%20Arab%2C%20co-founder%3A%20Daniil%20Barkalov%3Cbr%3EBased%3A%20Dubai%2C%20UAE%3Cbr%3ESector%3A%20Payments%3Cbr%3ESize%3A%2040-50%20employees%3Cbr%3EStage%3A%20Series%20A%3Cbr%3EInvestors%3A%20Arbor%20Ventures%2C%20Mubadala%20Capital%2C%20Wamda%20Capital%2C%20STV%2C%20Raed%20Ventures%2C%20Global%20Founders%20Capital%2C%20JIMCO%2C%20Global%20Ventures%2C%20Venture%20Souq%2C%20Outliers%20VC%2C%20MSA%20Capital%2C%20HOF%20and%20AB%20Accelerator.%3Cbr%3E%3C%2Fp%3E%0A
COMPANY%20PROFILE%20
%3Cp%3EName%3A%20DarDoc%3Cbr%3EBased%3A%20Abu%20Dhabi%3Cbr%3EFounders%3A%20Samer%20Masri%2C%20Keswin%20Suresh%3Cbr%3ESector%3A%20HealthTech%3Cbr%3ETotal%20funding%3A%20%24800%2C000%3Cbr%3EInvestors%3A%20Flat6Labs%2C%20angel%20investors%20%2B%20Incubated%20by%20Hub71%2C%20Abu%20Dhabi's%20Department%20of%20Health%3Cbr%3ENumber%20of%20employees%3A%2010%3C%2Fp%3E%0A
The specs: 2018 Chevrolet Trailblazer

Price, base / as tested Dh99,000 / Dh132,000

Engine 3.6L V6

Transmission: Six-speed automatic

Power 275hp @ 6,000rpm

Torque 350Nm @ 3,700rpm

Fuel economy combined 12.2L / 100km

Updated: December 12, 2024, 12:04 PM