British Airways staff will stop referring to passengers as “ladies and gentlemen” in an effort to champion “diversity and inclusion”.
The airline will cease using its signature greetings for passengers, instead opting for more gender-neutral terms in order to allow all travellers to feel respected and included.
“We celebrate diversity and inclusion and we're committed to ensuring that all our customers feel welcome when travelling with us,” a BA representative said.
BA’s decision to make the change is said to be customer-driven, The Telegraph reports.
As part of the change, the airline will start with announcements such as “attention, all passengers”, in favour of “ladies and gentlemen”, as has been traditionally used.
The UK flagship airline's news brings its policy in line with the announcements made in airports, as well as with a number of airlines around the world.
Earlier this year, German airline Lufthansa made a similar commitment, while airlines including easyJet, Qantas and Air Canada adopted gender-neutral language in 2019.
In 2020, Japan Airlines began using gender-neutral terms to “create a positive atmosphere and treat everyone with respect”.
US carrier Delta Air Lines also said it will adopt a gender-neutral policy later this year to create “a safe, comfortable and respectful space for all its customers and employees".