John Cena is celebrating Abu Dhabi in high-octane style.
The Hollywood action man is the celebrity face of a Visit Abu Dhabi tourist campaign, with a video showing Cena having a full-throttled adventure in the UAE capital.
The one-minute video, available on Department of Culture and Tourism Abu Dhabi’s social media channels, begins with Cena stuck on a private long-haul flight.
Inspired by a magazine showcasing Abu Dhabi's wonders, he announces a change of plans.
“Let’s go to Abu Dhabi instead,” Cena says. “Drop me off!”
“Sir, I have already flown past, I would have to change the flight path,” the captain replies.
Taking matters in his own hands, Cena opens the plane's door and skydives down to the city.
While descending, he surveys Abu Dhabi’s diverse offerings – from the majestic sand dunes to the eye-catching facade of Yas Island’s Ferrari World – before landing on the shimmering roof of Louvre Abu Dhabi on Saadiyat Island.
The video ends with Cena removing his shades and uttering the campaign’s key message: “I wish you could see this.”
Its release comes as Abu Dhabi welcomes vaccinated international tourists.
Earlier this month, DCT Abu Dhabi announced those arriving from green list countries are exempt from quarantine.
The campaign follow a similar move by Dubai Tourism, which enlisted the services of Hollywood stars Zac Efron and Jessica Alba for the two-part Dubai Presents.
The first video, dubbed A Brand New You, has a future version Efron time travelling to the present to better himself, while A Romance to Remember is a playful riff on rom-coms.
The videos see the duo venture into the desert, touring around the souqs in Deira, skydiving, enjoying abra trips and dining at Jumeirah Al Qasr hotel. The pieces are directed by Cruella's Craig Gillespie.
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Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
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Most wins by a jockey: Jerry Bailey(4)
Most wins by an owner: Godolphin(9)
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All couples are unique and have to create a financial blueprint that is most suitable for their relationship, says Vijay Valecha, chief investment officer at Century Financial. He offers his top five tips for couples to better manage their finances.
Discuss your assets and debts: When married, it’s important to understand each other’s personal financial situation. It’s necessary to know upfront what each party brings to the table, as debts and assets affect spending habits and joint loan qualifications. Discussing all aspects of their finances as a couple prevents anyone from being blindsided later.
Decide on the financial/saving goals: Spouses should independently list their top goals and share their lists with one another to shape a joint plan. Writing down clear goals will help them determine how much to save each month, how much to put aside for short-term goals, and how they will reach their long-term financial goals.
Set a budget: A budget can keep the couple be mindful of their income and expenses. With a monthly budget, couples will know exactly how much they can spend in a category each month, how much they have to work with and what spending areas need to be evaluated.
Decide who manages what: When it comes to handling finances, it’s a good idea to decide who manages what. For example, one person might take on the day-to-day bills, while the other tackles long-term investments and retirement plans.
Money date nights: Talking about money should be a healthy, ongoing conversation and couples should not wait for something to go wrong. They should set time aside every month to talk about future financial decisions and see the progress they’ve made together towards accomplishing their goals.
Generational responses to the pandemic
Devesh Mamtani from Century Financial believes the cash-hoarding tendency of each generation is influenced by what stage of the employment cycle they are in. He offers the following insights:
Baby boomers (those born before 1964): Owing to market uncertainty and the need to survive amid competition, many in this generation are looking for options to hoard more cash and increase their overall savings/investments towards risk-free assets.
Generation X (born between 1965 and 1980): Gen X is currently in its prime working years. With their personal and family finances taking a hit, Generation X is looking at multiple options, including taking out short-term loan facilities with competitive interest rates instead of dipping into their savings account.
Millennials (born between 1981 and 1996): This market situation is giving them a valuable lesson about investing early. Many millennials who had previously not saved or invested are looking to start doing so now.
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