On board Etihad Airways’ inaugural non-stop flight from Abu Dhabi to Boston


Hayley Skirka
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The first Etihad Airways flight to Boston touched down on Sunday as the national carrier began a new route serving its fourth US city.

Known for its history, culture, and home to some of the world’s best universities, Boston is the gateway to New England and the Massachusetts state capital.

The Boeing 787-9 Dreamliner departed from Zayed International Airport in Abu Dhabi just after 3am on Sunday morning.

“It’s a great honour to be the first Etihad pilot to fly into Boston,” Emirati Captain Majed Al Marzouqi told The National from the flight deck during the 13-and-a-half-hour journey. “I am proud to play a pivotal role in this historic flight.”

Alongside him was First Officer Khalid Al Naqbi. Having never visited Boston before, he is one of the few people who can say that the first time they visited, they flew themselves there.

Etihad also flies to New York, Chicago and Washington. “We would always fly from JFK in New York over Boston and I always looked down and thought: 'I have to be there', and now here we are,” he said.

'Some people go fishing, I go flying'

Captain Majed Al Marzouqi piloted Etihad's inaugural non-stop flight from Abu Dhabi to Boston. Hayley Skirka / The National
Captain Majed Al Marzouqi piloted Etihad's inaugural non-stop flight from Abu Dhabi to Boston. Hayley Skirka / The National

Soaring under a blue sky and above marshmallow-like clouds, the view from the cockpit was something special, making it easy to see why the pilots enjoy their job. “Some people go fishing for fun, I go flying,” said Al Marzouqi.

The route from Abu Dhabi to Boston covers more than 10,000km of airspace over places including Iraq, Turkey, Poland, Germany, Greenland, Canada and the north-eastern coast of the US.

A knock at the cockpit door signalled that it was time for a shift change and the two Emirati captains headed out of the flight deck to rest, leaving the Dreamliner in the capable hands of relief pilots Captain Michael Hoong and First Officer Nikhil Singhania.

Meticulous planning has gone into the new route, and Captain Al Marzouqi – who returned to the cockpit just before landing – wasn't fazed by touching down in a new destination.

The UAE investment is about $25 billion into the US economy, and a lot of that is to companies in Boston
Arik De,
chief revenue and commercial officer, Etihad Airways

“Boston is at sea level with no significant risk from terrain. We just need to be a bit more conservative since it's our first time, but we will enjoy the approach and the landing,” Al Marzouqi said.

Passengers received celebratory redbrick-themed finjans - Arabian coffee cups without a handle - represent the ties between Abu Dhabi and its newest destination, which is known for its claret brick architecture.

All 28 business class suites on the jet were occupied. Premium passengers also enjoyed Armani / Casa bedding from Etihad’s partnership with the Italian fashion house, and Espa toiletries.

A Boston-themed menu was also on offer with dishes such as lobster rolls, Boston lettuce salad and vegetable chowder.

  • Four pilots and 12 cabin crew were onboard the launch flight from Abu Dhabi to Logan International Airport. Photo: Etihad Airways
    Four pilots and 12 cabin crew were onboard the launch flight from Abu Dhabi to Logan International Airport. Photo: Etihad Airways
  • Boston memorabilia was distributed to passengers on the inaugural flight. Photo: Etihad Airways
    Boston memorabilia was distributed to passengers on the inaugural flight. Photo: Etihad Airways
  • Passengers and Etihad crew outside the Boston-styled departure gate at Zayed International Airport. Photo: Etihad Airways
    Passengers and Etihad crew outside the Boston-styled departure gate at Zayed International Airport. Photo: Etihad Airways
  • Guest flying in business class enjoy Boston-themed gifts and menus. Hayley Skirka / The National
    Guest flying in business class enjoy Boston-themed gifts and menus. Hayley Skirka / The National
  • Boston is a popular destination thanks to its excellent healthcare, education services and tourist attractions. Getty Images
    Boston is a popular destination thanks to its excellent healthcare, education services and tourist attractions. Getty Images

Daily flights from Abu Dhabi to Boston coming soon

For now, Etihad's flights to Logan International Airport will operate from the UAE capital on Mondays, Wednesdays, Fridays and Sundays. That schedule will soon increase according to Arik De, chief revenue and commercial officer for Etihad Airways.

“It’s currently four times a week, but it will go to daily very soon,” he told The National on board the inaugural flight.

Etihad’s preclearance for US flights is not currently available on Boston services, but that’s also something that is going to change in the near future. “The preclearance facilities go live in July, so from July all US flights are going to be pre-cleared and it will be a fantastic facility,” said De.

With a full load on the inaugural flight, Beantown, as Boston is often called, looks set to be one of Etihad’s most popular destinations, something that De doesn’t seem surprised by.

“There are significant ties between the UAE and Boston. The UAE has more than 1,000 alumni in the last three years, some 200 students are studying there now. And there is a lot of investment – the UAE investment is about $25 billion into the US economy, and a lot of that is to tech companies and healthcare companies in Boston,” said De.

The city is also a good connecting point for travellers looking to fly elsewhere in the US, as it’s the home hub of JetBlue, one of Etihad’s partners, which offers flights to nearly 100 destinations in the US.

The UAE has been sending students to Massachusetts, including to Harvard University, for years. Photo: Alamy
The UAE has been sending students to Massachusetts, including to Harvard University, for years. Photo: Alamy

Boston celebrates 'the best of America'

Incredibly rich in history and culture, Boston has plenty to offer visitors. “Catching a baseball game at Fenway is one of the things I definitely recommend doing – there’s something really cool about that,” said De, who lived in the city for five years.

“I think in many ways Boston celebrates the best of America. It’s warm and welcoming, and has a lot of immigrant stories, whether it's Irish immigration, Scottish or Italian.

“That continues today with the universities, where people from different parts of the world come in and get this amazing education. And that story ties in very much with the UAE's story; all of us here are from different parts of the world, coming here for a common journey.”

He added: “It’s also one of the few cities in the US that has an American feel, but then it has a very old-world charm, and you don’t get a lot of that in North America.”

And for travellers hoping to make the most of a visit by beating jet-lag, Captain Al Marzouqi said the scheduled flights on the new route work very well.

“The timing is perfect, you’ll be leaving Abu Dhabi after midnight, so you can enjoy the Etihad experience and get some sleep, and we’ll touch down in Boston in the morning, so you can start your day right away.”

Etihad to fly to Bali, Jaipur and Nairobi

Etihad will fly to 150 destinations by 2030, with Bali one of the first new routes due to launch. Photo: Jumeirah Group
Etihad will fly to 150 destinations by 2030, with Bali one of the first new routes due to launch. Photo: Jumeirah Group

In addition to the Boston launch, Etihad has announced new routes to Nairobi, Jaipur, Antalya and Bali. The airline is also launching seasonal services to Mykonos, Nice, Malaga and Santorini, all of which will start just in time for the peak summer travel period.

“By the end of the year, our network is going to be bigger than it was before 2019. By January 2030, we will fly to 150 destinations, adding about 10 destinations per year,” revealed De.

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Engine: 4-litre twin-turbo V8

Transmission: seven-speed

Power: 620bhp

Torque: 630Nm

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Rating: 3/5

ESSENTIALS

The flights

Emirates flies direct from Dubai to Rio de Janeiro from Dh7,000 return including taxes. Avianca fliles from Rio to Cusco via Lima from $399 (Dhxx) return including taxes. 

The trip

From US$1,830 per deluxe cabin, twin share, for the one-night Spirit of the Water itinerary and US$4,630 per deluxe cabin for the Peruvian Highlands itinerary, inclusive of meals, and beverages. Surcharges apply for some excursions.

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

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Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

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THE BIO

Born: Mukalla, Yemen, 1979

Education: UAE University, Al Ain

Family: Married with two daughters: Asayel, 7, and Sara, 6

Favourite piece of music: Horse Dance by Naseer Shamma

Favourite book: Science and geology

Favourite place to travel to: Washington DC

Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.

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Expert input

If you had all the money in the world, what’s the one sneaker you would buy or create?

“There are a few shoes that have ‘grail’ status for me. But the one I have always wanted is the Nike x Patta x Parra Air Max 1 - Cherrywood. To get a pair in my size brand new is would cost me between Dh8,000 and Dh 10,000.” Jack Brett

“If I had all the money, I would approach Nike and ask them to do my own Air Force 1, that’s one of my dreams.” Yaseen Benchouche

“There’s nothing out there yet that I’d pay an insane amount for, but I’d love to create my own shoe with Tinker Hatfield and Jordan.” Joshua Cox

“I think I’d buy a defunct footwear brand; I’d like the challenge of reinterpreting a brand’s history and changing options.” Kris Balerite

 “I’d stir up a creative collaboration with designers Martin Margiela of the mixed patchwork sneakers, and Yohji Yamamoto.” Hussain Moloobhoy

“If I had all the money in the world, I’d live somewhere where I’d never have to wear shoes again.” Raj Malhotra

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Updated: April 01, 2024, 9:41 AM