Australian supermodel Elle Macpherson has offered up some insight into how she travels, revealing that she does not eat on planes and that she takes a bio-hacking bag with her.
“I’ve eaten my way around Riyadh, the food here is incredible,” said Macpherson addressing the audience as part of a hot seat session moderated by Zeinab Badawi from the BBC's HardTalk.
Founder of WelleCo, one of the world’s most successful ecommerce wellness companies, Macpherson was speaking as part of a wellness-focused session at the summit.
The sector is one of the fastest-growing in the tourism industry. Latest figures from the Global Wellness Institute project it to reach $552.2 billion by 2027.
“There’s always two ways of travelling,” Macpherson said.
“First of all I see travel as a vehicle for spiritual and personal growth. We have to adapt and be flexible when we are on the road. And then, of course, there’s all the biohacking.
“I have a biohacking bag that travels around the world with me and I have all the nutrients and my supplements from WelleCo.”
The model — who has appeared on the cover of Sports Illustrated Swimsuit Issue a record five times — also revealed that she does not eat when flying.
“We have a 15-hour flight home and I won’t eat on the plane, but I’ll drink a lot of water and I’ll take my super elixir, which is a 40-ingredient multivitamin mineral that I’ll take when I leave and when I arrive," she said.
“I also really look after my mitochondria — which is the little heartbeat of our cells — through hot and cold therapy and I have an infrared light that we travel with."
But Macpherson's top tip for tourism leaders and experts in attendance was a simple one.
“Beauty is not only skin deep, it's also soul deep. The best trick I have learnt is to write a gratitude list at the end of each night," she said.
“I write down something that made me smile or something I learned or something that surprised me. And the more often I am in appreciation of where I am, the more I feel I magnetise those kinds of experiences in my life. And I remember them.
“And now I can look through my lists and say: ‘remember that time we went to Riyadh and we had that fantastic conversation.’”