Dave Whelan, the Wigan chairman, says staying in the Premier League has to be the club's goal again next season.
Whelan, 73, does not think his club have the resources to be pushing for a European berth.
"We are Wigan Athletic and when we set off at the start of the season all we are looking for is survival," he told PA Sport.
"It is no use thinking we can get into Europe. We can have ambition and that's finishing in the top half of the league.
"That's what Roberto [Martinez, the manager] is intent on doing in this coming season. But if we survive, it's success."
It has been a mixed debut season for Martinez, who arrived in the summer from Swansea. His side have enjoyed home victories against Chelsea, Liverpool and Arsenal but shipped nine goals at Tottenham.
Whelan, who has seen the club spectacularly climb the pyramid from the backwaters of non-league football to the top flight appears to have lost none of his enthusiasm for the club.
He said: "When I came in and where we are now you cannot comprehend. Wigan were playing non-league football 25 years ago.
"I was a member of the board when they were in the Lancashire Combination [a now wdefunct-league that was the 10th level of English football].
"To play Arsenal here and beat them [3-2 two weeks ago] was the finest moment of my life. When that winning goal [from Charles N'Zogbia] went in I have never felt anything so good. Everything we have done for that one moment in time was worth it."
Hull, who were all but relegated yesterday despite West Ham losing 3-2 at Fulham, visit the DW stadium today and their manager, Iain Dowie, has called for a positive response from his players.
"We've got a very poor away record and it would be great to go there and try and get a result that gets rid of that."
* Agencies
Wigan v Hull, 4.30pm, Showsports 1
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On racial profiling at airports
UAE jiu-jitsu squad
Men: Hamad Nawad and Khalid Al Balushi (56kg), Omar Al Fadhli and Saeed Al Mazroui (62kg), Taleb Al Kirbi and Humaid Al Kaabi (69kg), Mohammed Al Qubaisi and Saud Al Hammadi (70kg), Khalfan Belhol and Mohammad Haitham Radhi (85kg), Faisal Al Ketbi and Zayed Al Kaabi (94kg)
Women: Wadima Al Yafei and Mahra Al Hanaei (49kg), Bashayer Al Matrooshi and Hessa Al Shamsi (62kg)
Director: Laxman Utekar
Cast: Vicky Kaushal, Akshaye Khanna, Diana Penty, Vineet Kumar Singh, Rashmika Mandanna
Rating: 1/5
Ain Dubai in numbers
126: The length in metres of the legs supporting the structure
1 football pitch: The length of each permanent spoke is longer than a professional soccer pitch
16 A380 Airbuses: The equivalent weight of the wheel rim.
9,000 tonnes: The amount of steel used to construct the project.
5 tonnes: The weight of each permanent spoke that is holding the wheel rim in place
192: The amount of cable wires used to create the wheel. They measure a distance of 2,4000km in total, the equivalent of the distance between Dubai and Cairo.
Who was Alfred Nobel?
The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.
- In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
- Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
- Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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Company Profile
Company name: OneOrder
Started: October 2021
Founders: Tamer Amer and Karim Maurice
Based: Cairo, Egypt
Industry: technology, logistics
Investors: A15 and self-funded