Those unfamiliar with the V8 Supercars Championship will probably notice nothing unusual about the two black Holden VE Commodores that take to the track at Yas Marina Circuit today.
Yet, for around half a million fanatical supporters who reportedly plan to watch the first race live on television in Australia, there will be a glaring modification to the cars they follow throughout the 14-race season.
Each of the Commodores - an Australian vehicle similar to a Mitsubishi Lumina - will this weekend be branded with the word "Queensland" in tribute to those caught up in the deadly flooding that hit the north-eastern Australian state.
The team's regular sponsor, Jack Daniel's, has sacrificed its prominent signage for the three-day event while Brown-Forman, the owners of the brand, donated AU$100,000 (Dh368,358) to the cause last month.
The regular sponsor's branding is usually removed from the cars for the Middle East races, with "Jack Lives Here" having appeared in previous seasons.
This year, however, brothers Todd and Rick Kelly have decided to use the opportunity to show their support for the victims of the floods in south-east Queensland and the cyclone that devastated the northern part of the state.
"Queensland has been through a tough time, not only with the floods, but with the cyclone ripping through there, too," said Rick, who at 28 years-old is the younger of the two brothers.
"The feedback we have got from the Queenslanders has been outstanding.
"We didn't expect that at all; we just wanted to show our support and try to get as many donations to the cause as possible and so far that has been very good. Now we hope to top it all off with a podium over the weekend."
Jack Daniel's Racing, who have also changed their name to Kelly Racing for the weekend out of respect for racing in a Muslim country, will face tough competition from the likes of James Courtney, the reigning V8 Supercars champion, and Jamie Whincup, the Team Vodafone driver who won both Abu Dhabi races last season.
"Abu Dhabi is one of the richest tracks in the world," Whincup said. "It's like a billiards table; there's not a ripple or bump in the whole place."
Rick Kelly, who finished fourth last year at Yas and eighth in the overall standings, admits that while he would love to predict a higher-placed finish in this evening's first of two rounds, the team finds itself in a state of the unknown.
"With new tyres and new cars and a lot of drivers shifting around, it is hard to know where we will be placed this year," said Rick, who won the V8 Supercars championship in 2008 with his former team, Toll HSV Dealer.
"You would think we would be around fourth just from last year, but the cars have changed so much and the teams have changed we just have to hope we are at least fourth.
"But it's going to be tough to finish that high up."
Company%20profile
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The lowdown
Badla
Rating: 2.5/5
Produced by: Red Chillies, Azure Entertainment
Director: Sujoy Ghosh
Cast: Amitabh Bachchan, Taapsee Pannu, Amrita Singh, Tony Luke
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
Company%20Profile
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The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
COMPANY%20PROFILE
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
What%20is%20Dungeons%20%26%20Dragons%3F%20
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Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
Sly%20Cooper%20and%20the%20Thievius%20Raccoonus
%3Cp%3E%3Cstrong%3EDeveloper%3A%3C%2Fstrong%3E%20Sucker%20Punch%20Productions%3Cbr%3E%3Cstrong%3EPublisher%3A%3C%2Fstrong%3E%20Sony%20Computer%20Entertainment%3Cbr%3E%3Cstrong%3EConsole%3A%3C%2Fstrong%3E%20PlayStation%202%20to%205%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%205%2F5%3C%2Fp%3E%0A
Venom
Director: Ruben Fleischer
Cast: Tom Hardy, Michelle Williams, Riz Ahmed
Rating: 1.5/5
Sustainable Development Goals
1. End poverty in all its forms everywhere
2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture
3. Ensure healthy lives and promote well-being for all at all ages
4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
5. Achieve gender equality and empower all women and girls
6. Ensure availability and sustainable management of water and sanitation for all
7. Ensure access to affordable, reliable, sustainable and modern energy for all
8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation
10. Reduce inequality within and among countries
11. Make cities and human settlements inclusive, safe, resilient and sustainable
12. Ensure sustainable consumption and production patterns
13. Take urgent action to combat climate change and its effects
14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development
15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
17. Strengthen the means of implementation and revitalise the global partnership for sustainable development
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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Company%20Profile
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COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%203.9-litre%20twin-turbo%20V8%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E620hp%20from%205%2C750-7%2C500rpm%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E760Nm%20from%203%2C000-5%2C750rpm%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3EEight-speed%20dual-clutch%20auto%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh1.05%20million%20(%24286%2C000)%3C%2Fp%3E%0A
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
Mohammed bin Zayed Majlis
'Cheb%20Khaled'
%3Cp%3E%3Cstrong%3EArtist%3A%20%3C%2Fstrong%3EKhaled%3Cbr%3E%3Cstrong%3ELabel%3A%20%3C%2Fstrong%3EBelieve%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
Turkish Ladies
Various artists, Sony Music Turkey
ACL Elite (West) - fixtures
Monday, Sept 30
Al Sadd v Esteghlal (8pm)
Persepolis v Pakhtakor (8pm)
Al Wasl v Al Ahli (8pm)
Al Nassr v Al Rayyan (10pm)
Tuesday, Oct 1
Al Hilal v Al Shorta (10pm)
Al Gharafa v Al Ain (10pm)