Sportswear maker Nike Inc and video game maker Electronic Arts Inc and said on Thursday they were concerned about rape allegations against Cristiano Ronaldo.
The 33-year-old Juventus player on Tuesday denied rape allegations leveled against him by a woman who sued him in court in Nevada.
"We are deeply concerned by the disturbing allegations and will continue to closely monitor the situation," Nike said in a statement.
Nike has worked with Ronaldo since 2003 and in 2016 announced a lifetime deal with him worth which could be worth as much as $1 billion (Dh3.6 billion), according to Forbes magazine.
Electronic Arts has featured Ronaldo on the cover of its EA Sports' FIFA series for two years.
"We have seen the concerning report that details allegations against Cristiano Ronaldo," an EA spokesperson said.
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Cristiano Ronaldo denies sexual assault accusation and calls rape 'abominable crime'
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"We are closely monitoring the situation, as we expect cover athletes and ambassadors to conduct themselves in a manner that is consistent with EA's values," the company said.
Kathryn Mayorga sued Ronaldo in a district court in Clark County, Nevada, alleging he raped her in 2009 in a Las Vegas hotel penthouse suite.
The player has said his conscience was clear and that he would await the results of any investigation.
"I firmly deny the accusations being issued against me. Rape is an abominable crime that goes against everything that I am and believe in," the world-famous athlete wrote in a tweet to his 75 million followers.
I firmly deny the accusations being issued against me. Rape is an abominable crime that goes against everything that I am and believe in. Keen as I may be to clear my name, I refuse to feed the media spectacle created by people seeking to promote themselves at my expense.
— Cristiano Ronaldo (@Cristiano) October 3, 2018
My clear conscious will thereby allow me to await with tranquillity the results of any and all investigations.
— Cristiano Ronaldo (@Cristiano) October 3, 2018
Ronaldo transferred from soccer team Real Madrid to Italian champions Juventus this summer for €100 million (Dh422.1m). Juventus broke their silence on the situation Wednesday afternoon on Twitter, fully backing Ronaldo.
"Cristiano Ronaldo has shown in recent months his great professionalism and dedication, which is appreciated by everyone at Juventus," the team tweeted.
"The events allegedly dating back to almost 10 years ago do not change this opinion, which is shared by anyone who has come into contact with this great champion," Juventus said.
Ronaldo is due to play for Juventus on Saturday when the Serie A champions travel to Udinese for a game that kicks off at 8pm UAE time.
