Nike has just launched a new range of third kits for its stable of top clubs around Europe - including Chelsea, Atletico Madrid and Tottenham Hotspur.
But maybe they should have taken a leaf from Umbro's design team more than 20 years ago.
Geography is the theme of the new design, with Chelsea's light blue strip featuring an aerial view of Stamford Bridge and surrounding area.
Atletico's new kit has the Fountain of Neptune, located at the centre of Madrid Plaza, while Roma's has an aerial map complete with key moments in Roman history.
“This season our designers have been taking inspiration from the urban environment, which provides the backdrop to clubs and their fanbases,” says Pete Hoppins, Nike Football Apparel Senior Design Director.
“With Atlético, the symbolic value of the fountain gave us the creative spark for the colour palette and the dynamic combination of blue and orange."
Unfortunately, it could be tricky to work out what is going on within the designs, unless the shirt is stationary and inspected in fine detail meaning it will look just like any other kit when Eden Hazard is going mazy down the wing.
Indeed, if Nike wanted an example of how to feature a location on a football shirt, the best such one is Umbro's creation for Manchester United for the 1994-1995 season when the Old Trafford stadium was imprinted on the red strip on both the front and back.
Just added in store:
— C11 Football Shirts (@Classic11Shirts) April 22, 2015
Kanchelskis #14 Man Utd 1994/95 Home Shirthttp://t.co/zwdbswJCRn@OldTraffordReds pic.twitter.com/oZN2xfp5t2
Here's the front view of the shirt which was worn by the likes of Andrei Kanchelskis, Eric Cantona, Ryan Giggs and Brian McClair:
Manchester United 1994-95 worn by Brian McClair
— Classic Football Shirts (@classicshirts) August 30, 2018
As well as the huge star patch on the sleeve the shirt has a few other interesting design features. Due to Uefa regulations the club had to remove the Umbro logo from the stadium in the background. pic.twitter.com/OROlIlTxMz
Chelsea meanwhile have gone one step further with their new kit. They've introduced an interactive logo, whereby the user scans the NikeConnect logo on the bottom left of the shirt with their smartphone and it gives them access to exclusive content via an app.
The shirt in men's sizes costs a whopping £89.95 (Dh424). Ouch.
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Read more:
Newcastle top, Watford bottom and Liverpool's 'Dream Team' effort: Premier League kits rated
