In it for the long run: Al Hilal victory streak stretches to 34 matches

Al Hilal clinched the Saudi Super Cup on Thursday with a 4-1 win over rivals Al Ittihad in Abu Dhabi, extending their sequence of matches won to an incredible 34 games.

Brazilian forward Malcom scored twice with Salem Al Dawsari and namesake Nasser Al Dawsari also on target as Hilal clinched the first of what could be four trophies this season.

The Riyadh giants are the runaway leaders in the Saudi Pro League and are on track for a record-extending fifth Asian Champions League title with a semi-final double-header – the first leg is next Tuesday – against UAE club Al Ain to come. They meet Ittihad again for a place in the Saudi King Cup at the end of the month.

“It was a difficult game and I am very happy to score two goals,” Malcom told Saudi television following Thursday's Saudi Super Cup success. “We are also happy to collect our first title of the season but we are chasing more trophies.”

Here are the 10 longest winning streaks in football history.

1. Al Hilal 2023/24 (34 matches)

One of four Saudi clubs boosted by the financial backing of the Public Investment Fund (PIF), Hilal have certainly made the most of their improved squad. The Riyadh side are running away with the Saudi Pro League, winning 25 and drawing two of their games so far, while also making smooth progress in the Asian Champions League where they will battle Al Ain over two legs for a place in the final.

Former Fulham striker Aleksandr Mitrovic – one of nine signings last summer – has been banging in the goals, and the likes of Brazilian winger Malcom, Portuguese midfielder Ruben Neves and Serbian midfielder Sergej Milinkovic-Savic have all adapted quickly to the team. Reigning Asian Player of the Year Salem Al Dawsari also continues to be a key player.

And to think Hilal have achieved this record mainly without star man Neymar, who has been out injured since November.

2. The New Saints FC 2016/17 (27 matches)

The previous owner of the record was not a traditional giant by any means but the dominant team of the Cymru Premier League. Welsh side The New Saints put together their run of 27 straight wins during a 2016/17 season when they won the domestic treble of league, Welsh Cup, and Welsh League Cup.

The New Saints have again wrapped up the league title this season - a record-extending 16th - and another League Cup, while they are in the semi-finals of the Welsh Cup. Something suggests they might go on and do the treble again.

3. Ajax 1971/72 (26 matches)

The holder of the record for 44 years, Ajax's historic run set up the Dutch giants to win the Dutch league, Dutch Cup and European Cup treble.

Led by talismanic forward Johann Cruyff, who scored 33 goals in all competitions that season, and including the likes of midfielder Johan Neeskens, winger Piet Keizer and forward Dick van Dijk, Ajax blew away all rivals both domestically and on the continent, winning the Eredivisie by nine points and beating Inter Milan in the European Cup final.

4. Ajax 1994-95 (25 matches)

Regarded as one of the greatest teams of all time, an Ajax side comprising the likes of Edwin van der Sar, Frank de Boer, Edgar Davids, Frank Rijkaard, Clarence Seedorf, Jari Litmanen and Patrick Kluivert came close to breaking their predecessors' record in 1994/95.

The Amsterdam giants secured the Eredivisie title and won their fourth, and most recent, European Cup with a 1-0 final victory over AC Milan. Litmanen top-scored for Louis van Gaal's side with 27 goals in all competitions.

5. Coritiba 2011 (24 matches)

The holder of the South American record, Coritiba's 24-match winning run in 2011 saw the Brazilian side win the Campeonato Paranaense which included a perfect 11 victories in the second stage to win the title. The streak also saw Coritiba clinch the Copa do Brasil.

6. Bayern Munich 2019/20 (23 matches)

One of the most dominant seasons of recent times, Bayern were unstoppable in 2019/20, especially from February onwards. They won their last 13 Bundesliga games to win the title by 13 points and won all 11 games in the Champions League on their way to the treble.

Polish striker Robert Lewandowski was the star of the season, scoring 55 goals in all competitions – 34 in the Bundesliga and 15 in the Champions League.

7. Real Madrid 2014/15 (22 matches)

Real Madrid achieved the seventh-longest win streak in football history yet only had the Fifa Club World Cup trophy to show for their efforts. Carlo Ancelotti's side hit their stride between September and mid-December of the 2014/15 season with 12 successive La Liga wins, six straight in the Champions League and two to win the Club World Cup.

But Madrid would finish runners-up to Barcelona in La Liga, lose to Juventus in the Champions League semi-finals and be eliminated from the Copa del Rey last 16 by city rivals Atletico Madrid.

8. Manchester City 2020/21 (21 matches)

One of many exemplary seasons during the Pep Guardiola era, City's 21-match winning run took place between mid-December and the start of March, taking in 15 Premier League wins and a string of victories in the League Cup, Champions League and FA Cup.

City would win the Premier League - the first in their current run of three straight titles - and the League Cup, but were defeated by Chelsea in both the FA Cup semi-finals and Champions League final.

9= Manchester City 2017/18 (18 matches)

Guardiola's first Premier League title as City manager came in 2017/18, which was built on an 18-match winning run early in the season on the way to a 100-point league campaign. Guardiola's first City trophy was also secured this season with the League Cup.

9= Liverpool 2019/20 (18 matches)

Liverpool ended their 30-year wait for a league title in 2019/20 following a remarkable start to the season, with an 18-match winning run from October 27 to February 24. A draw away to Manchester United on October 20 was the only league match the Reds didn't win in the first 27 games.

9= Barcelona 2005/06 (18 matches)

A great Barcelona team including a young Lionel Messi, Frank Rijkard's side won 14 straight La Liga matches between the end of October and end of December to set themselves up to win the title. Barca also starred in the Champions League, winning the trophy by beating Arsenal in the final.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.

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8. Pillar 2 implementation

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9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.

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In it for the long run: Al Hilal victory streak stretches to 34 matches

Saudi giants extend win record to 34 games with victory over Al Ittihad in Saudi Super Cup in Abu Dhabi

1. Al Hilal 2023/24 (34 matches)

2. The New Saints FC 2016/17 (27 matches)

3. Ajax 1971/72 (26 matches)

4. Ajax 1994-95 (25 matches)

5. Coritiba 2011 (24 matches)

6. Bayern Munich 2019/20 (23 matches)

7. Real Madrid 2014/15 (22 matches)

8. Manchester City 2020/21 (21 matches)

9= Manchester City 2017/18 (18 matches)

9= Liverpool 2019/20 (18 matches)

9= Barcelona 2005/06 (18 matches)

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