Barcelona on Sunday ratified a long-term deal with streaming platform Spotify, with the La Liga club stating it is the biggest sponsorship deal in its history and that the agreement with see the brand linked to the Catalans for at least 12 seasons.
The agreement was initially announced in March and was approved during Sunday’s general assembly with 89 per cent of votes. Spotify will replace Rakuten, the Japanese e-commerce company, as the main sponsor. The Rakuten deal started in 2017 before being renewed in 2020 until the end of this season.
Spotify will also appear on the front of both the men’s and women’s team shirts for four seasons beginning in 2022-23. Barca's iconic home base will be renamed Spotify Camp Nou.
It was a big win for Barca president Joan Laporta. The club have been hit hard financially, struggling with debts of more than a billion euros. La Liga set Barcelona's spending after the January transfer window at -€144 million, down from €98 million last summer. The Spanish league said Barca's losses were €242 million more than expected.
Spanish media said the partnership with the streaming company will give the club more than 400 million euros ($440 million) during its multi-year deal - a lifeline during difficult times.
“Due to a confidentiality clause, applicable in all of Spotify’s global agreements, we cannot give exact figures but what we can say is that it is the best jersey and stadium agreement in financial terms that Barcelona has received,” Laporta said.
The club said Spotify will be associated with the Camp Nou during the four seasons in which it will undergo renovation work as well as the following eight seasons. "The name of Spotify will appear associated with the stadium for the next 12 seasons at least," Laporta added.
The club said its members will have discounts and other benefits with Spotify, and that the streaming company will launch its application in Catalan.
