Bantamweight champion Aljamain Sterling after his victory over TJ Dillashaw at UFC 280 in Abu Dhabi. Chris Whiteoak / The National
Bantamweight champion Aljamain Sterling after his victory over TJ Dillashaw at UFC 280 in Abu Dhabi. Chris Whiteoak / The National
Bantamweight champion Aljamain Sterling after his victory over TJ Dillashaw at UFC 280 in Abu Dhabi. Chris Whiteoak / The National
Bantamweight champion Aljamain Sterling after his victory over TJ Dillashaw at UFC 280 in Abu Dhabi. Chris Whiteoak / The National

UFC 288: Aljamain Sterling vows to 're-retire The Cringe' and win respect he deserves


John McAuley
  • English
  • Arabic

As Aljamain Sterling concedes, it can depend on whom you ask, but still it feels as though the UFC bantamweight champion does not garner the respect his résumé deserves.

Not least from upcoming opponent in the UFC 288 headliner this Saturday, when Sterling welcomes former champion, and previous two-division titleholder, Henry Cejudo back to competition.

Cejudo, who goes by the “Triple C” moniker in a nod to his dual UFC belts and a wrestling gold medal mined from the 2008 Olympics, returns to the world’s lead Mixed Martial Arts promotion at the Prudential Centre in Newark, New Jersey, following his retirement little more than three years ago.

For Sterling, who won the bantamweight belt in 2021 and defended it successfully for a second time at UFC 280 in Abu Dhabi last October, this weekend simply provides another opportunity to silence the doubters.

Chief among them, Cejudo.

“I think it’s ballsy,” Sterling tells The National. “I don’t know if he thinks this is the perfect fight for him to come back to. I’ve heard him say some stuff like he doesn’t think I’m dangerous in any way.

“And I feel like so many have said the same exact words and then, right after the fight, they’re slowly playing the world’s tiniest violin. They’re all playing it.

“They realise it’s a different game when you step in there with me, man – my style, the way I adapt, the way I come into each fight, is completely different than what you saw last time.

“And I’m only getting better. I’m in my prime, where the mental meets the physical. And we’re going to see on May 6.”

At the age of 33, and riding an eight-fight win streak, Sterling is looking forward to adding the diminutive-but-dangerous Cejudo to an increasingly impressive cast list of the conquered.

“The next opponent is a big one and I can’t wait to go out there and remind the world once again that my work speaks for itself," he says.

“I get to go out there and remind this Oompa Loompa that, you may have this shiny Olympic gold medal, but this ain’t a wrestling match, brother. This is a fight. So bring your best game, I’m going to bring my best game, and we’ll figure this out.”

Sterling, 22-3 as a professional, has figured out a lot of rivals since his last defeat, some time ago in December 2017. The American may have won the belt in controversial circumstances – in March 2021, then-champion Petr Yan was disqualified for striking Sterling with an illegal knee – but he prevailed in the rematch by split decision.

The most recent addition to the unbeaten run came in Abu Dhabi, when Sterling dominated TJ Dillashaw, another former champion, albeit severely compromised by a shoulder injury, at Etihad Arena to win by second-round TKO.

The trip to the UAE was a huge success, professionally and personally.

“Just the people over there being very hospitable, taking care of us,” Sterling says of the experience. “The culture in general. Learning a way of life from a different perspective, different walk of life, different religion, different type of faith.

“Everything over there was really fun, a very eye-opening experience, and something that I’m never going to forget in the sense that you just take a piece of that with you.

“I can’t wait to come back out there. Hopefully we get it done again, on May 6, and maybe we can plan something coming back out that way.”

Sterling beats Dillashaw at UFC 280 in Abu Dhabi

  • Aljamain Sterling after his win over TJ Dillashaw in the bantamweight title fight at UFC 280 in Abu Dhabi. Chris Whiteoak / The National
    Aljamain Sterling after his win over TJ Dillashaw in the bantamweight title fight at UFC 280 in Abu Dhabi. Chris Whiteoak / The National
  • Aljamain Sterling celebrates his win in the bantamweight title fight at UFC 280 in Abu Dhabi on Saturday, October 22, 2022. Chris Whiteoak / The National
    Aljamain Sterling celebrates his win in the bantamweight title fight at UFC 280 in Abu Dhabi on Saturday, October 22, 2022. Chris Whiteoak / The National
  • Aljamain Sterling beat TJ Dillashaw in the bantamweight title fight at UFC 280 in Abu Dhabi. Chris Whiteoak / The National
    Aljamain Sterling beat TJ Dillashaw in the bantamweight title fight at UFC 280 in Abu Dhabi. Chris Whiteoak / The National
  • Aljamain Sterling takes down TJ Dillashaw in Abu Dhabi. Chris Whiteoak / The National
    Aljamain Sterling takes down TJ Dillashaw in Abu Dhabi. Chris Whiteoak / The National
  • Aljamain Sterling battles with TJ Dillashaw in the bantamweight title fight. Chris Whiteoak / The National
    Aljamain Sterling battles with TJ Dillashaw in the bantamweight title fight. Chris Whiteoak / The National
  • Aljamain Sterling lands a punch on TJ Dillashaw. Chris Whiteoak / The National
    Aljamain Sterling lands a punch on TJ Dillashaw. Chris Whiteoak / The National
  • Aljamain Sterling reacts after winning the bantamweight title at the Etihad Arena in Abu Dhabi. AFP
    Aljamain Sterling reacts after winning the bantamweight title at the Etihad Arena in Abu Dhabi. AFP

Sterling says the steadfast self-belief heading into UFC 288 stems from a gruelling preparation. A supreme grappler with brilliant Brazilian jiu-jitsu, the New York-native has boxed hard, gone through the sequences and situations with several partners, often in the same session.

In getting ready for the five-round fight with the 36-year-old Cejudo, he has tagged on extra time and grappled through that as well. He is convinced the hard yards will pay off.

“When I look at it, I just go, ‘How can this one man do any of what these guys are doing to me?’,” Sterling says. “I’m fighting one person, not three different guys like I’m doing in the room. And that’s going to put me in a very good spot mentally, which it already has.

“All I have to do is go out and execute. Yes, it’s a fight, anything can happen. But I like my odds, I like my weapons against his. And that’s what it comes down to: who’s going to have the better toolbox and who’s going to use that toolbox the best. And I think that’s going to be me.”

Display those tools, get the job done and Sterling has already mapped out his future: another defence at bantamweight then a move to featherweight to try for champ-champ status.

Sean O’Malley, a genuine UFC star ranked No 2 contender at 135lbs, is an obvious next challenge should Sterling see off Cejudo (Sterling's training partner and close friend, Merab Dvalishvili, represents the division’s No 1-ranked challenger, but the two have said they won't fight one another).

O’Malley’s most recent win arrived also at UFC 280, when he came through a gruelling split decision against Yan. With Sterling now firmly in the business of taking out major names, they don’t come much more hyped than O’Malley.

“Respectfully, I don’t consider O’Malley a hype train any more,” Sterling says. “I think the guy is good. The guy has shown he can fight. People can say whatever they want about the Petr Yan fight; a close fight is not a robbery. I got the same flak in the rematch.

“I look at O Malley, he’s a tough competitor, he’s really good. The only thing we don’t know about him is how good is he on the ground. He talks a big game, that he knows what he’s doing down there. But if he did, he would have taken the title shot [against me] when it was offered.

“Because it was offered … 100 per cent offered. He opted not to take it. He opted to take more time to get better with his ground game because they think, and he thinks, that if he were to take the fight now against myself or Henry, he probably would get [badly beaten]. And with me, he’d probably get ground-and-pound and put out.

“All fights start standing; he has his problems that he brings to the octagon that you got to solve. But there’s good fighters and then there’s great fighters. And I don’t think he’s in the category of great. I think he’s got some chinks in his armour. The one time we did see it he got TKO-ed [the 2020 loss to Marlon Vera remains O’Malley’s sole defeat in 18 pro bouts].

“But time has passed since that fight, and he’s gotten a lot better. Hopefully, it’s me that gives him that title-shot opportunity and to just show him that there are levels.

“And then, after that, I can [move up and] let Merab reign terror on the rest of these bantamweights.”

First, though, the outspoken, typically dismissive, Cejudo. Three years out or not, the supposed "King of Cringe" has never been too far from public view, often making known his take on what he considers to be a paucity of proper talent at bantamweight.

Thus, Sterling wants to make Cejudo eat his words.

“A win over him just further cements my name in the history books,” Sterling says. “Another big scalp to get, that’s more so what it is. Another notch in the win column for the bantamweight division, having the most wins in bantamweight history.

“I don’t think anyone has fought more top-five bantamweights than I have – and beaten them. That’s the difference coming into this: I'm more bout-tested in this division.”

Just maybe, a convincing victory would go some way, too, to convincing the naysayers.

“At the end of the day you have to remember, we all signed the contract, we all make the walk into the octagon, and it’s whoever wins and whoever’s the better man that day and that night,” Sterling says. “And fortunately for me, I’ve been coming out on the right side of things since, what, 2017?

“So when we look at it like that, adding Henry’s name to the grocery list just makes it that much sweeter. I can’t wait to go out there and just re-retire The Cringe.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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The flights 
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The past Palme d'Or winners

2018 Shoplifters, Hirokazu Kore-eda

2017 The Square, Ruben Ostlund

2016 I, Daniel Blake, Ken Loach

2015 DheepanJacques Audiard

2014 Winter Sleep (Kış Uykusu), Nuri Bilge Ceylan

2013 Blue is the Warmest Colour (La Vie d'Adèle: Chapitres 1 et 2), Abdellatif Kechiche, Adele Exarchopoulos and Lea Seydoux

2012 Amour, Michael Haneke

2011 The Tree of LifeTerrence Malick

2010 Uncle Boonmee Who Can Recall His Past Lives (Lung Bunmi Raluek Chat), Apichatpong Weerasethakul

2009 The White Ribbon (Eine deutsche Kindergeschichte), Michael Haneke

2008 The Class (Entre les murs), Laurent Cantet

Emergency phone numbers in the UAE

Estijaba – 8001717 –  number to call to request coronavirus testing

Ministry of Health and Prevention – 80011111

Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre

Emirates airline – 600555555

Etihad Airways – 600555666

Ambulance – 998

Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries

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Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

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Rating: 3/5

Company Profile

Company name: NutriCal

Started: 2019

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Total Clients: Over 50

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Updated: May 04, 2023, 6:35 PM