'You can't be what you can't see': Zainab Alema on why representation matters for Muslim women in rugby


Mina Rzouki
  • English
  • Arabic

On a crisp October afternoon, under the floodlights of a roaring stadium, Zainab Alema etched her name into history. The moment the ball crossed the try line, she paused. For a heartbeat, maybe two, the world slowed.

“I almost had a delayed celebration,” she says, her voice still carrying the wonder of that day. “Because I couldn't quite believe that I actually scored. Everything just clicked into place. It was an incredible moment.”

The score wasn’t just a personal triumph – it was a cultural milestone. On October 6, 2024, Alema became the first black, Muslim woman in a hijab to play – and score – in England’s top-tier women’s rugby union division, the Premiership, donning the Leicester Tigers jersey against Gloucester-Hartpury. The try was more than a sporting feat; it was a statement.

“[I thought] today is the day I'm going to be the first black and Muslim hijab-wearing player to play in the Premiership,” she recalls during a Zoom interview with The National. “And the funny thing is, people around me didn't know the significance of it. They just saw me as another rugby player. But for me – I knew.”

All too aware that the spotlight was on her, Alema wanted to ensure she caught as many eyes as possible.

“When I made my debut, I spoke about going on to the pitch without my scrum cap on. I wanted people to see [the hijab] because I think, for me, that it was important to be visible because visibility is huge.”

Representation, Alema says, matters. “You can't be what you can't see. People say if you can't see it you can't be it. And there's a lot of truth to that.”

A 'bigger purpose'

At 31, Alema’s path to professional rugby was anything but conventional. A mother of three and a trained neonatal nurse, she left the ward behind in 2021 to chase a dream that, until her twenties, she didn’t even know she had.

A proud British Ghanaian, Alema didn’t grow up with rugby posters on her wall. She didn’t spend weekends watching Six Nations classics or idolising England legends. The first time she caught sight of a rugby match on television, she was, in her own words, stunned. The physicality, pace, and camaraderie all sparked something unexpected. And when she first picked up a ball, everything changed.

Since then, she has pushed against the boundaries of stereotype and expectation. Standing in scrum formations in her hijab, Alema has faced down not just opponents, but perceptions of what a Muslim woman can or should do, of who belongs on the rugby pitch. Her journey has taken her from grassroots club pitches to national headlines, from being one of the few in a sport still struggling with diversity to becoming a role model for many.

None of this was planned, but Alema felt the weight of destiny calling.

“I didn’t set out to be the first,” she says. “I was just following my passion. But once I realised that me just showing up, just being on the pitch, was inspiring people, I knew I had a bigger purpose.”

That purpose has blossomed into advocacy. Alongside her playing career – Alema is dual-registered, meaning she is on the books of Leicester Tigers in the top tier and Richmond Women in Championship South 1, a rung below the elite Premiership – she’s become a visible force for inclusion in sport.

Her platform, “Studs in the Mud”, highlights stories from underrepresented communities in rugby. She gives talks in schools, mentors young athletes and has become a fixture in conversations about diversity in British sport.

But behind the accolades and headlines is a woman who starts her mornings with a cup of tea and juggles match schedules with nursery runs. “My kids know that mummy plays rugby,” she laughs. “Sometimes they think I’m a superhero. Sometimes they’re just annoyed I’m not home for bedtime.”

Alema said motherhood has given her a stronger sense of purpose. “I feel like since becoming a mother, I've become a better rugby player because it feels as if, when you're on the pitch, you know you've got a family back home, you know you’ve got people to go back to, so you're giving everything, and you have to almost make sure that it's worthwhile not spending as much time with your kids as maybe you could because you're immersed in this career.

“It's quite rewarding, especially when I hear my children say they want to be a rugby player like I am.”

First steps into rugby

Rugby is one of the most physically draining sports and not for the faint-hearted. Collisions and concussions go hand in hand, and the demands on the body are as unrelenting as they are unforgiving.

Alema remembers the first time she watched a game on TV: “I just remember looking through the channels one day when the family was watching TV and I saw rugby and I just thought, ‘What the heck is that?’. It was so shocking because it just looked like grown men jumping on top of each other.”

If curiosity piqued her interest, temptation would soon get Alema's number when rugby was introduced at her school by a PE teacher who was something of a zealot when it came to the oval ball. It didn't take long for Alema to convert.

“Girls often did tennis or rounders, but when she introduced rugby, it was very different. I remember being the only one out of my peers who was just buzzing and couldn't wait to play because it was something different. I remember touching the ball, running through people, and I just thought to myself, 'Where has this sport been all my life?'.

“I played various sports throughout school, but rugby was different. And I almost felt like an instant connection, and I wish I found this sooner.”

Changing perceptions

However, the journey to achieving her dreams hasn’t been an easy one – especially as a proud veiled black Muslim woman.

In a recent documentary broadcast by BeIN and TOD TV, Alema recalled how she often felt like an outsider growing up in a Western society that doesn't always support Muslims, particularly young girls, pursuing their sporting dreams.

“It was trying to be comfortable with my identity within a space where I felt isolated. I felt lonely. I felt like, I didn't belong because I looked left and right, and nobody looked like me on the pitch,” she explains.

Overcoming the reservations of her father, who viewed rugby as a sport dominated by men and shaped by elitist traditions, was another hurdle, but one that Alema ranks as one of her proudest achievements.

“He just couldn't understand why his young Muslim daughter wanted to play rugby. I don't think he even knew that women played rugby ... But the one thing that he didn't do, he didn't say no. He didn't stop me. He just left me to it. And now, he tells everybody that I play rugby.

"So, I think when people ask me, 'What's your proudest achievement?' I think I always look back to being able to change my father's perspective on women playing rugby because when you change perceptions at home, you then hopefully filter through to society and other people will think, 'OK, it's OK for women to play rugby'.”

Inspiring others

Grounded by faith, family, and a quiet resilience that has seen her through moments of doubt, injury, and isolation, Alema now dreams bigger – not of glory, but of legacy. Of a future where girls in hijabs see themselves not just in rugby, but everywhere.

“I remind myself why I’m here. I belong. I’ve worked hard to be here. And I play not just for me, but for everyone who never saw themselves in this game.”

Alema has taken on a mentor's role, paving the way for young Muslim girls to take up a sport that challenges perceptions and smashes down barriers.

“I had a young dad who messaged me asking about sports hijabs. His young daughter just got into rugby and he wanted to find appropriate sports hijabs, so he was asking me for advice. We got chatting and I actually went to go see her ... she's such a lovely girl. She’s only 11 years old and he said to me: ‘I want Aisha to go on to do great things in rugby’.

“And I just thought it was beautiful because this is a Muslim dad so supportive of his young Muslim daughter playing a sport that's not traditionally, I guess maybe it's not a sunnah sport.”

England ambitions

Set to be dual-registered again next season, Alema has made clear that her ultimate goal is to play for England's Red Roses.

Doing so would serve a double purpose: pride at representing her faith and culture and also the impact it will have on others – and not just those chasing their sporting dreams.

"What I realised on this journey – because I think about what it is that I want to achieve by playing for England – is to have a huge social impact, to inspire more people, to allow people to chase their own dreams through just sort of supporting my journey.

“I remember getting a message from a young girl who's saying she wants to do her Master's, but she's been putting it off. She's been seeing how hard I'm working at my goal and she's put in an application and she's going to go do her Master's. That's nothing to do with sport; she's taken something from my journey and applied it to herself. And that's the impact I want to make."

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Updated: May 14, 2025, 7:44 AM