Scottie Scheffler is a two-time winner at Augusta National and the defending champion this year. Getty Images
Scottie Scheffler is a two-time winner at Augusta National and the defending champion this year. Getty Images
Scottie Scheffler is a two-time winner at Augusta National and the defending champion this year. Getty Images
Scottie Scheffler is a two-time winner at Augusta National and the defending champion this year. Getty Images

Masters 2025: Scottie Scheffler says winning at Augusta last year counts for little this time around


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Scottie Scheffler knows the magnitude of what lies ahead at Augusta National this week. Yet for all the pedigree he brings as the world No 1 and reigning champion, the 27-year-old is acutely aware that the Masters grants no favours for past accomplishments.

“Last year doesn’t have a lot to do with this year,” Scheffler told reporters on Tuesday, ahead of his bid to retain the green jacket. “I start the tournament even par just like everybody else.”

It was in 2022 that Scheffler first slipped on the famed jacket, and he returned last year to reaffirm his status among golf’s elite with a second triumph at Augusta. Should he prevail again this week, he would join a rarefied group of multiple winners and solidify his place in Masters lore.

But while the Dallas native may seem a fixture at the summit of leaderboards, he approaches Augusta with his trademark humility – and pragmatism.

“Let’s say I get off to a bad start on Thursday,” he said. “I can use some stuff I’ve done here the past few years as confidence to kind of turn things around. But at the end of the day, it’s a totally new golf tournament.”

Scheffler has never finished outside the top 20 at Augusta and shares a statistical milestone with Horton Smith as the only players to win two Masters titles within their first five appearances. Still, even the world No 1 isn’t immune to Augusta’s many variables.

“A lot of the strategy changes with the weather,” he explained. “Depending on the firmness of the greens, there are certain pins you can attack – and certain pins you need to steer clear of.”

Scheffler’s lead-in to this year’s tournament has been less than ideal, slowed by a hand injury suffered during a Christmas cooking mishap. In his absence, rivals have found form, not least world No 2 Rory McIlroy, who arrives at Augusta in search of the one major missing from his resume.

The Northern Irishman has already notched two victories in 2025 and appears well-placed to challenge again. Completing the career Grand Slam remains the elusive carrot – a quest that has often brought out both his best and worst at Augusta.

But as Scheffler pointed out, the list of potential contenders is lengthy and littered with proven major winners. Jon Rahm, Bryson DeChambeau and Brooks Koepka – now representing LIV Golf – may no longer dominate the rankings, but their credentials are hard to ignore. Reigning PGA and Open champion Xander Schauffele, meanwhile, looks every inch a player ready for his breakthrough at Augusta.

“It’s one of our jobs to go out there and take it,” said Scheffler, summing up the combative mindset required.

This year’s Masters also unfolds against a subtly altered backdrop. Hurricane Helene’s path of destruction through Georgia last September felled several of Augusta’s iconic pines. Players insist the course’s DNA remains intact, but subtle visual changes have not gone unnoticed.

“There’s a couple of tee shots that are maybe a little less visually intimidating,” McIlroy said. “But really, apart from that, it’s pretty much the same.”

Ireland’s Shane Lowry agreed: “It just visually changes some holes, but I don’t think it changes the golf course one bit.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

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The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: April 09, 2025, 5:18 AM