The confrontation with Russia over Ukraine is the most recent example of the West’s seeming incomprehension of the culture of Putin (and Pushkin). Genya Savilov / AFP
The confrontation with Russia over Ukraine is the most recent example of the West’s seeming incomprehension of the culture of Putin (and Pushkin). Genya Savilov / AFP
The confrontation with Russia over Ukraine is the most recent example of the West’s seeming incomprehension of the culture of Putin (and Pushkin). Genya Savilov / AFP
The confrontation with Russia over Ukraine is the most recent example of the West’s seeming incomprehension of the culture of Putin (and Pushkin). Genya Savilov / AFP

Rumi-speak is rare example of a fluent America


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  • Arabic

There are the Lausanne talks over Iran’s nuclear programme and then there is America’s real attempt at the language of diplomacy. In Persian. This is mostly through Alan Eyre, a State Department official capable of deconstructing US policy and preoccupations for dissemination in Iran, using snatches from the 13th century Persian poet Rumi or poignant lines from the Persian prose classic Gulistan of 1258.

Time is of the essence, he indicated to the Iranian media as the negotiations went down to the wire, throwing in a line from The Rubaiyat of Omar Khayyam: “Be happy in the present, and don’t put your life in the wind.” Even when he said “no comment”, it was with an expressive quote from Shiraz’s most famous poet, Saadi: “A knowing man will not utter every word which occurs to him. It is not proper to endanger one’s head for the king’s secret.”

Any deal and Iran would hear of it first from Mr Eyre, with pertinent flashes of American perspective and Persian couplets.

In essence, Mr Eyre’s role might be described as that of an interpreter of cultures, a burdensome and fraught task that he would, no doubt colourfully depict in the Persian idiom as “watermelons under my armpits”.

It is a crucial job. The folksy idiom and florid imagery interpret American concerns for Iranians louder but more subtly than all the press conferences and official communiques. As Nelson Mandela once said, when he described the difference between talking to a man “in a language he understands and in his own language”: the first goes to his head; the second to his heart.

Rumi-speak from the State Department goes to many Iranian hearts. But that it makes the news in 2015 and Mr Eyre is considered something of a rarity is an indicator of the great linguistic deficit within America’s diplomatic ranks. It operates the largest foreign service of any country but when American diplomacy is seen on television or on the road, the world finds too few of its officials able to express themselves colloquially in the language of the country to which they are assigned. If they did – or more accurately, could – American foreign policy might be smarter, more strategic, more instinctively sensitive to nuance.

It took 9/11 for America to realise it had too few diplomats fluent in Arabic. The deficit meant that the US could not really understand the Arab “street”and all its internal rhythms. Equally crucially, it could not adequately convey its often-controversial point of view to the region in scattered bursts that might include, say, a cafe conversation with excited college students about religion and the state.

Such fluency is generally the preserve of native or so-called “heritage” speakers of a language, but it can be taught to diplomats too, if there is enough time and money invested in the effort and if there is a genuine commitment to understanding what makes a people tick, how they think and why they do. This contributes to better strategic planning and improved relations in the longer term.

We have it on good authority that speaking the same language, complete with local idioms, can do a great deal, even avert wars. Oliver Miles, a former British ambassador to Greece, tells a pertinent story from Athens, 1996. He had to persuade Athens to draw back from a confrontation with Turkey over some small islands in the Aegean Sea. They were so insignificant they might be “rocks” , he recalled, but “it was getting very close to shooting” when he received the instructions he needed crucially to deliver to the Greek foreign minister. The minister did not speak English, it was the middle of the night and he was attending “a kind of war cabinet and certainly did not wish to speak to foreign ambassadors”. The winning point proved to be Mr Miles’s language skills. “My Greek was good enough to fight my way past telephone operators and secretaries to give him my message. My American and German colleagues had parallel instructions. Neither spoke Greek. There wasn’t a war,” he writes.

But it’s not always about imminent hot wars. Sometimes hostility or a glowering peace can doom relationships and threaten regional or world stability.

The confrontation with Russia over Ukraine is the most recent example of the West’s seeming incomprehension of the culture of Putin (and Pushkin). There appears to be little nuanced understanding of how to talk to a country that is smarting from the loss of empire and feeling so threatened by Nato’s eastward expansion that it stoutly supports its strongman regardless of a falling rouble and international isolation.

Last month, a report by the British parliament’s Foreign Affairs Committee admitted as much. It found that the UK’s diplomats did not know enough about events in Ukraine because there were too few Russian-speakers to anticipate, interpret and strategise about the most serious East-West tensions since the end of the Cold War. The Americans have owned up to no such deficit but their harrying tone to Moscow, alternating with the occasional faltering plea, sounds like strategic incoherence because they’re lost for words. Russian ones.

rroshanlall@thenational.ae

On Twitter: @rashmeerl

RESULTS
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Persuasion
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Date started: 2018

Founders: Charaf El Mansouri, Nisma Benani, Leah Howe

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Favourite Quote: Prophet Mohammad's quotes There is reward for kindness to every living thing and A good man treats women with honour

Favourite Hobby: Serving poor people 

Favourite Book: The Alchemist by Paulo Coelho

Favourite food: Fish and vegetables

Favourite place to visit: London

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Nationality: New Zealand

Education: Degree in zoology at The University of Sydney

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Information can be found through VFS Global.

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