Show business people are competitive. I was with some stand-up comedians recently and when the subject of another stand-up comic came up, one of them said: “I know people like that guy, but I don’t get what all the fuss is about. He’s got basically one joke that he repeats over and over, with different wording.”
That may be true – I really don’t keep up with stand-up comedians. But the comment reminded me of a meeting I had long ago with a highly-awarded, well-regarded actor who mentioned another actor in his same basic age range, summing him up this way: “I know why the Academy felt like they had to give him the Oscar a few years back, but honestly, he turns in performances that are just … noise.”
I’m no different. Despite the fact that I’m basically an emotionally centred person who wishes everyone well – stop snickering – I have often made comments such as: “You think that writer is funny? Really? I mean, I know he’s successful but I hear he steals most of his material.”
Now, I told you those things so I could tell you this story:
A friend of mine has a nine-year-old son who plays baseball and is very serious about it. A few weeks ago, my friend noticed a note taped to the wall of his son’s bedroom.
“Be better than Ryan,” it said.
Ryan is another nine-year-old boy in my friend’s son’s class who is slightly better than he is at baseball – and slightly better, it turns out, at maths and a few other things.
The boy’s goal was clear and unambiguous: be better than Ryan. When they asked him about it, he told his parents that he taped up the note to keep himself focused.
So my friend and his wife did what progressive, modern, affluent parents are supposed to do. They attempted to persuade their son not to try so hard.
“We just want you to be the best you that you can be,” they said, aping the dialogue from a child-raising manual. They told him that they were concerned that he was placing too much emphasis on Ryan, and Ryan’s talents, and not enough on his own unique specialness.
“Why not think about changing the sign to something like, ‘Be better than yesterday’ or something?”
None of that worked, of course. All they got was the same look Southern California kids give their overly protective, smothering parents at sporting events when the parents pretend that no one is really keeping score.
“What’s the score?” you can ask a typical Los Angeles parent, and what you’ll get is: “That’s really not the point. We’re all about the spirit of play and the joy of good sportsmanship.”
“What’s the score?” you can ask any kid, and what you’ll get is: “Four to three and we’re killing them.”
My friend wasn’t ready to surrender to his son’s brutal ambition. He tried one last argument. “What happens,” he asked, “when Ryan comes over here after school to play? What if he sees that sign? What then?”
His nine year-old son assured him that he would remember to take the sign down before Ryan enters the house. So, it stayed up.
A few days ago, though, my friend’s son informed him that disaster had struck. Ryan had indeed come over to play after school, had seen the sign and, naturally, had demanded to know what’s up.
“Were you embarrassed?” my friend asked.
“A little,” his son said.
“So what did you do?” my friend asked.
“Well,” his son began matter-of-factly, “I told Ryan that I needed that sign to remind me to be better than him at baseball and maths and stuff.”
In other words, he told the truth. He revealed to his friend that he didn’t feel as good at baseball or maths or some other stuff as he was, that he intended to make up the difference, and that he thought about it every single day.
In other words, he did what no grown-up would ever do. He did what pretty much everyone in the entertainment industry cannot do, which is to say: “I want to be better than that other person”, rather than: “That other person isn’t so good.” His competitive streak may be raw and uncensored, but at least he’s harnessing it to useful ends.
“And then what happened?” his father asked.
His son shrugged. “We ate pizza.”
And that’s another thing people in the entertainment industry can’t do, though that’s mostly about avoiding gluten and not eating carbs.
Rob Long is a writer and producer based in Hollywood
On Twitter: @rcbl
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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Formula Middle East Calendar (Formula Regional and Formula 4)
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Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
Round 3: February 7-9, Dubai Autodrome – Dubai
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Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
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Itcan profile
Founders: Mansour Althani and Abdullah Althani
Based: Business Bay, with offices in Saudi Arabia, Egypt and India
Sector: Technology, digital marketing and e-commerce
Size: 70 employees
Revenue: On track to make Dh100 million in revenue this year since its 2015 launch
Funding: Self-funded to date
Name: Peter Dicce
Title: Assistant dean of students and director of athletics
Favourite sport: soccer
Favourite team: Bayern Munich
Favourite player: Franz Beckenbauer
Favourite activity in Abu Dhabi: scuba diving in the Northern Emirates
Company: Instabug
Founded: 2013
Based: Egypt, Cairo
Sector: IT
Employees: 100
Stage: Series A
Investors: Flat6Labs, Accel, Y Combinator and angel investors
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