Over the past decade there has been a noticeable trend of start-up companies trying to make a business out of daily practices that we normally do at home. Take Cereal Killer. The trendy cafe that began serving only cereal in London for £4.80 (Dh25) a bowl is planning to open a branch in Dubai this spring. The humble practice of having cornflakes in the morning will soon be trendy, social and expensive.
The direction of travel when it comes to the commercialisation of our daily activities is clear. In addition to the cereal cafe, Dubai already has a cat cafe, where customers can have a coffee and play with adorable animals. As one of the owners of Cereal Killer noted, customers aren’t paying for just cereal, they are paying for an “experience”. Coupled with the myriad simple tasks that our smartphones do for us on a regular basis, there is seemingly endless opportunity to do something new with the mundane experiences of life. All one has to do is think outside the cereal box.
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How to come clean about financial infidelity
- Be honest and transparent: It is always better to own up than be found out. Tell your partner everything they want to know. Show remorse. Inform them of the extent of the situation so they know what they are dealing with.
- Work on yourself: Be honest with yourself and your partner and figure out why you did it. Don’t be ashamed to ask for professional help.
- Give it time: Like any breach of trust, it requires time to rebuild. So be consistent, communicate often and be patient with your partner and yourself.
- Discuss your financial situation regularly: Ensure your spouse is involved in financial matters and decisions. Your ability to consistently follow through with what you say you are going to do when it comes to money can make all the difference in your partner’s willingness to trust you again.
- Work on a plan to resolve the problem together: If there is a lot of debt, for example, create a budget and financial plan together and ensure your partner is fully informed, involved and supported.
Carol Glynn, founder of Conscious Finance Coaching
The Great Derangement: Climate Change and the Unthinkable
Amitav Ghosh, University of Chicago Press
The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
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More on animal trafficking
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
Test
Director: S Sashikanth
Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan
Star rating: 2/5
