A container ship exits the Bosphorus Strait to the Marmara Sea in Istanbul earlier this month. Getty
A container ship exits the Bosphorus Strait to the Marmara Sea in Istanbul earlier this month. Getty
A container ship exits the Bosphorus Strait to the Marmara Sea in Istanbul earlier this month. Getty
A container ship exits the Bosphorus Strait to the Marmara Sea in Istanbul earlier this month. Getty


The Trump tariffs are heralding a new form of global engagement: multilateral bilateralism


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May 07, 2025

For decades, multilateralism served as the backbone of global governance. Institutions such as the UN, EU and the World Trade Organisation rested on the belief that global challenges demanded collective rules, open trade and shared responsibility. But at the outset of Donald Trump’s second tenure as US President, a new grammar of global power is emerging: multilateral bilateralism.

It is not a rejection of global engagement, but rather a reconfiguration.

Under this new arrangement, states move away from comprehensive multilateral agreements and instead construct a patchwork of bilateral deals. Each is tailored to a specific issue or partner – deals on hydrogen here, digital trade there, tariff-free corridors in one region, supply chain pacts in another. The UAE’s Comprehensive Economic Partnership Agreements, Britain’s post-Brexit deals and India’s selective industrial agreements reflect this new ethos.

In many ways, Switzerland offered an early model. For years, it maintained more than 100 bilateral treaties with the EU while avoiding full integration. Yet its success hinged on one critical feature: the multilateral discipline of its trading partners. Switzerland never had to negotiate with each EU member individually, nor with every US state or Canadian province. Multilateralism elsewhere allowed Switzerland to cherry-pick bilateralism at home.

This distinction matters because the wider adoption of multilateral bilateralism – particularly by large players such as the US – may lead to a very different outcome. The Trump administration’s tariff blitz, including his “Liberation Day” policy, provided what some economists describe as a natural experiment to observe this shift in real time.

Under this new arrangement, states move away from comprehensive multilateral agreements and instead construct a patchwork of bilateral deals

As Science magazine reported, researchers from the University of Cambridge and the Toulouse School of Economics modelled how global trade would re-organise under a regime of unilateral tariffs and bilateral negotiations. Their simulations showed global supply chains becoming less centred around the US and more fragmented, with countries such as France and Mexico gaining new export opportunities while costs and complexity rose around the board.

This fragmentation is one of the core weaknesses of the multilateral bilateralism model. Unlike a single multilateral framework that streamlines regulatory compliance and dispute resolution, a proliferation of bilateral deals multiplies uncertainty. Cambridge’s Supply Chain AI Lab found that businesses, in response to Trump-era tariffs, diversified their suppliers – raising costs and reducing efficiency. Meanwhile, the ever-shifting nature of US trade policy – tariffs announced, revised, or revoked within days – exposed the fragility of bilateral arrangements when not embedded in stable institutions.

Nuno Limao, a trade economist at Georgetown University, highlights how past booms in trade – such as China’s post-WTO accession – were fuelled less by tariff reductions and more by the predictability they introduced. Mr Trump’s model, by contrast, propelled uncertainty. As Mr Limao and others note, it undermines the very basis of confidence that trade partners, investors and firms need to engage across borders.

This is where the potential danger lies. Bilateralism may offer tactical flexibility, but it introduces strategic vulnerability. Smaller economies lack leverage, negative effects on third-party partners are ignored and the global marketplace becomes a regulatory minefield. Dispute settlement, instead of relying on neutral arbiters, is increasingly subject to geopolitical muscle.

The cost of this complexity may become clear only over time. But the early signs – mounting business costs, trade route rewiring, geopolitical friction – suggest that what seems like sovereign agility may, in fact, be institutional entropy.

This shift also presents a dilemma for major private-sector players, especially multinationals that rely on globally integrated operations. These companies, once champions of the seamless efficiency offered by multilateral regimes, now find themselves navigating an increasingly fragmented world of trade rules, standards and political expectations. Some, for instance, have had to restructure their supply chains away from China and towards countries like Vietnam and India – not just in response to cost considerations, but due to bilateral political pressures and evolving export restrictions. Others face increasing scrutiny and differentiated regulatory regimes across markets, challenging their digital infrastructure and cross-border logistics. The burden of having to comply with divergent tax rules, content regulations and labour standards in addition to a mosaic of bilateral trade agreements make global operations complex and inefficient.

This environment imposes not only higher operational costs, but also strategic uncertainty. Product standards, data protection laws, ESG regulations and even AI ethics protocols are no longer harmonised. Instead, firms face a patchwork of obligations that are often politically charged and prone to change. As a result, companies must optimise not only for efficiency, but for resilience too. But there is a limit to agility. No amount of corporate agility can substitute for the stabilising power of global institutions. The question is not whether businesses can adapt – but how long they can afford to, before the costs outweigh the benefits.

Multilateral bilateralism, then, may be a transition phase – an attempt to extract sovereignty from globalisation without fully decoupling, or perhaps it may prove to be a temporary phase before the return to the good old world of multilateralism. But unless it evolves into a new form of structured pluralism – where flexibility exists within a rules-based framework – it will eventually be seen by many not as an evolution, but regression. Until then, the world remains caught in the experiment.

Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
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Key findings of Jenkins report
  • Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
  • Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
  • Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
  • Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
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The rules on fostering in the UAE

A foster couple or family must:

  • be Muslim, Emirati and be residing in the UAE
  • not be younger than 25 years old
  • not have been convicted of offences or crimes involving moral turpitude
  • be free of infectious diseases or psychological and mental disorders
  • have the ability to support its members and the foster child financially
  • undertake to treat and raise the child in a proper manner and take care of his or her health and well-being
  • A single, divorced or widowed Muslim Emirati female, residing in the UAE may apply to foster a child if she is at least 30 years old and able to support the child financially
'Panga'

Directed by Ashwiny Iyer Tiwari

Starring Kangana Ranaut, Richa Chadha, Jassie Gill, Yagya Bhasin, Neena Gupta

Rating: 3.5/5

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

Updated: May 07, 2025, 7:00 AM