Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National
Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National
Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National
Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National

Davos 2025: Sheikha Latifa leads large UAE delegation as country looks to future opportunities


Rory Reynolds
  • English
  • Arabic

The UAE is setting out its stall as a global hub for business, entrepreneurship and culture, as a major delegation arrived at the World Economic Forum in Davos on Monday.

Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. The Emirates sees the meeting of dozens of heads of state and thousands of decision makers and business leaders as a major opportunity for international collaboration.

The main theme of this year's forum is collaboration in the intelligent age. Ahead of the event, WEF leaders warned that too many governments were becoming more insular and raising barriers that will affect fields such as trade, as well as efforts to tackle global challenges.

Mohammed Al Gergawi, Minister of Cabinet Affairs, said the UAE would highlight its role as a "vital international partner in advancing comprehensive and sustainable development for all nations and communities".

"This engagement aims to foster comprehensive and sustainable development by sharing successful national experiences, building fruitful international partnerships, and leveraging global expertise," Mr Al Gergawi said.

For a third year, the UAE pavilion, placed prominently on the main promenade in central Davos and welcoming guests with its renowned hospitality, has the theme "Nothing is Impossible".

Among the most prominent business leaders attending is Khaldoon Al Mubarak, managing director and chief executive of Mubadala Investment Company.

He will speak in a panel on Tuesday about the global economic challenges facing many countries who have struggled since the pandemic.

Badr Jafar, the UAE's Special Envoy for Business and Philanthropy and chief executive of Crescent Enterprises, will also speak in a session about private sector opportunities in the world of aid and development.

"As we convene at Davos under the theme 'Collaboration for the Intelligent Age,' the UAE stands as a global champion of the multi-stakeholder approach," said Mr Jafar.

"By fostering innovation, championing inclusivity, and driving sustainable solutions, the UAE exemplifies how a whole-of-society ethos can address global challenges and actively shape the agenda for a more intelligent and sustainable future."

The UAE has experienced a boom in new businesses setting up in the country and a surge in population, while it has also welcomed thousands of high-net-worth individuals in the past year.

The inauguration of Donald Trump as US president, the wars in Ukraine and the Middle East, and how artificial intelligence will affect our lives are key themes that will run through the event this week.

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Your rights as an employee

The government has taken an increasingly tough line against companies that fail to pay employees on time. Three years ago, the Cabinet passed a decree allowing the government to halt the granting of work permits to companies with wage backlogs.

The new measures passed by the Cabinet in 2016 were an update to the Wage Protection System, which is in place to track whether a company pays its employees on time or not.

If wages are 10 days late, the new measures kick in and the company is alerted it is in breach of labour rules. If wages remain unpaid for a total of 16 days, the authorities can cancel work permits, effectively shutting off operations. Fines of up to Dh5,000 per unpaid employee follow after 60 days.

Despite those measures, late payments remain an issue, particularly in the construction sector. Smaller contractors, such as electrical, plumbing and fit-out businesses, often blame the bigger companies that hire them for wages being late.

The authorities have urged employees to report their companies at the labour ministry or Tawafuq service centres — there are 15 in Abu Dhabi.

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The number of asylum applications in the UK has reached a new record high, driven by those illegally entering the country in small boats crossing the English Channel.

A total of 111,084 people applied for asylum in the UK in the year to June 2025, the highest number for any 12-month period since current records began in 2001.

Asylum seekers and their families can be housed in temporary accommodation while their claim is assessed.

The Home Office provides the accommodation, meaning asylum seekers cannot choose where they live.

When there is not enough housing, the Home Office can move people to hotels or large sites like former military bases.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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The bio:

Favourite film:

Declan: It was The Commitments but now it’s Bohemian Rhapsody.

Heidi: The Long Kiss Goodnight.

Favourite holiday destination:

Declan: Las Vegas but I also love getting home to Ireland and seeing everyone back home.

Heidi: Australia but my dream destination would be to go to Cuba.

Favourite pastime:

Declan: I love brunching and socializing. Just basically having the craic.

Heidi: Paddleboarding and swimming.

Personal motto:

Declan: Take chances.

Heidi: Live, love, laugh and have no regrets.

 

Updated: January 20, 2025, 9:26 AM