Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National
Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National
Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National
Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. Victor Besa / The National

Davos 2025: Sheikha Latifa leads large UAE delegation as country looks to future opportunities


Rory Reynolds
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  • Arabic

The UAE is setting out its stall as a global hub for business, entrepreneurship and culture, as a major delegation arrived at the World Economic Forum in Davos on Monday.

Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, is leading more than 100 figures from the worlds of business and government. The Emirates sees the meeting of dozens of heads of state and thousands of decision makers and business leaders as a major opportunity for international collaboration.

The main theme of this year's forum is collaboration in the intelligent age. Ahead of the event, WEF leaders warned that too many governments were becoming more insular and raising barriers that will affect fields such as trade, as well as efforts to tackle global challenges.

Mohammed Al Gergawi, Minister of Cabinet Affairs, said the UAE would highlight its role as a "vital international partner in advancing comprehensive and sustainable development for all nations and communities".

"This engagement aims to foster comprehensive and sustainable development by sharing successful national experiences, building fruitful international partnerships, and leveraging global expertise," Mr Al Gergawi said.

For a third year, the UAE pavilion, placed prominently on the main promenade in central Davos and welcoming guests with its renowned hospitality, has the theme "Nothing is Impossible".

Among the most prominent business leaders attending is Khaldoon Al Mubarak, managing director and chief executive of Mubadala Investment Company.

He will speak in a panel on Tuesday about the global economic challenges facing many countries who have struggled since the pandemic.

Badr Jafar, the UAE's Special Envoy for Business and Philanthropy and chief executive of Crescent Enterprises, will also speak in a session about private sector opportunities in the world of aid and development.

"As we convene at Davos under the theme 'Collaboration for the Intelligent Age,' the UAE stands as a global champion of the multi-stakeholder approach," said Mr Jafar.

"By fostering innovation, championing inclusivity, and driving sustainable solutions, the UAE exemplifies how a whole-of-society ethos can address global challenges and actively shape the agenda for a more intelligent and sustainable future."

The UAE has experienced a boom in new businesses setting up in the country and a surge in population, while it has also welcomed thousands of high-net-worth individuals in the past year.

The inauguration of Donald Trump as US president, the wars in Ukraine and the Middle East, and how artificial intelligence will affect our lives are key themes that will run through the event this week.

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The specs: 2018 Nissan 370Z Nismo
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Tips for SMEs to cope
  • Adapt your business model. Make changes that are future-proof to the new normal
  • Make sure you have an online presence
  • Open communication with suppliers, especially if they are international. Look for local suppliers to avoid delivery delays
  • Open communication with customers to see how they are coping and be flexible about extending terms, etc
    Courtesy: Craig Moore, founder and CEO of Beehive, which provides term finance and working capital finance to SMEs. Only SMEs that have been trading for two years are eligible for funding from Beehive.
The cost of Covid testing around the world

Egypt

Dh514 for citizens; Dh865 for tourists

Information can be found through VFS Global.

Jordan

Dh212

Centres include the Speciality Hospital, which now offers drive-through testing.

Cambodia

Dh478

Travel tests are managed by the Ministry of Health and National Institute of Public Health.

Zanzibar

AED 295

Zanzibar Public Health Emergency Operations Centre, located within the Lumumba Secondary School compound.

Abu Dhabi

Dh85

Abu Dhabi’s Seha has test centres throughout the UAE.

UK

From Dh400

Heathrow Airport now offers drive through and clinic-based testing, starting from Dh400 and up to Dh500 for the PCR test.

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Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr

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Bogleheads follow simple investing philosophies to build their wealth and live better lives. Just follow these steps.

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French business

France has organised a delegation of leading businesses to travel to Syria. The group was led by French shipping giant CMA CGM, which struck a 30-year contract in May with the Syrian government to develop and run Latakia port. Also present were water and waste management company Suez, defence multinational Thales, and Ellipse Group, which is currently looking into rehabilitating Syrian hospitals.

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Updated: January 20, 2025, 9:26 AM