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In the heart of Gaza city, surrounded by apocalyptic destruction, the renowned Kazem Ice Cream Cafe has opened its doors once more to Gazans – eager for a taste of their favourite frozen treats and beloved traditional cold lemon drink barad.
At a time of growing fear that the fragile ceasefire between Israel and Hamas will collapse, and inflammatory comments by US President Donald Trump about taking over the war-battered enclave, Gazans are finding solace in small signs of normal life returning.
The ice cream shop is a cornerstone of Gaza's culinary culture and has been serving generations for more than half a century. What began as a small shop has grown into a symbol of Palestinian tradition and resilience.
“I was so eager to reopen the shop after I returned from the south,” Iyad Abu Shaban, 33, one of Kazem's owners, told The National.
The cafe had closed when the Israel-Gaza war began on October 7, 2023. A Hamas-led attack on Israeli communities killed about 1,200 people, with 250 abducted. Israel's subsequent strikes and ground offensive have killed more than 48,200 Palestinians and laid waste to much of Gaza.
Reopening was not an easy task. “It took about 10 days to prepare the shop again. We faced major issues like sanitation problems, electricity shortages, water disruptions and removing rubble from the partially destroyed areas of the shop,” Mr Abu Shaban explained.
The rising cost of operations pose another challenge. “Running the shop requires 500 shekels ($135) per hour just for solar power. The price of ingredients has skyrocketed. I used to sell a cup of barad for one shekel, but now it costs three shekels,” he added.
For many in Gaza, the return of Kazem is more than just a business reopening, it is a testament to the city's resilience. Located in the heart of Gaza’s famed Al Rimal neighbourhood, the shop became a landmark over time, visited by people from other parts of Gaza and from outside of the enclave. Other popular items on its menu include sahlab – a creamy drink flavoured with cinnamon – and waffles.
“When I heard Kazem had reopened, I rushed to come. I was so happy that I could finally drink my favourite barad again,” said Ruba Abed Al Raheem, who like most Palestinians had been displaced by the fighting, seeking shelter with her family in the south.
She returned to Gaza city to find her home destroyed but takes some comfort in the familiar flavour of the iced lemon drink the ice cream shop invented.
“Kazem is a foundation of Gaza’s essentials, and its reopening is a sign that Gaza, too, will come back. This is more than just a shop; it’s a symbol of hope that the rubble will not define us. From this destruction, we will rebuild our city again,” said Ms Al Raheem.
Fellow resident Soad Ibrahim said she was amazed to find Kazem was actually open. She had walked for 20 minutes from Al Nasr neighbourhood where she lives, to see for herself that the shop was indeed back in business.
“When I got here, I was surprised – it was really open! The place was full of people, all eager to taste their favourite drink after 15 months of war,” she told The National.
Ms Ibrahim admitted that she had been sceptical when her cousin told her Kazem had reopened. “I had to come see it with my own eyes,” she said.
But walking through Al Rimal was a sad experience too for Ms Ibrahim, as she couldn't help but compare the now-ruined neighbourhood to the vibrant, bustling centre it had been before the war.
“Everything is different now. We used to come here to enjoy our time. During Eid and Ramadan, this place was always full of people, laughter and life,” she said.
Ms Ibrahim never left the north, choosing to stay on, despite the destruction around her. She previously avoided walking through the streets to escape the painful sight of ruins where life once thrived. But Kazem’s reopening was different, it was a reason to step outside, she said.
Ms Al Raheem vowed to remain in Gaza city, whatever the future may hold. “No matter what happens now, I won’t leave the north. I’ll stay here because those who stayed and never left the city have taught us the true meaning of steadfastness,” she said.
One scoop of ice cream or one sip of barad at a time, Gazans say hope is returning. “I am so happy that Gaza is waking up again. No external force can erase our city. We will stay here, and we will not leave,” Ms Ibrahim said.
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Desert Warrior
Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley
Director: Rupert Wyatt
Rating: 3/5
Results
1.30pm Handicap (PA) Dh50,000 (Dirt) 1,400m
Winner Al Suhooj, Saif Al Balushi (jockey), Khalifa Al Neyadi (trainer)
2pm Handicap (TB) 68,000 (D) 1,950m
Winner Miracle Maker, Xavier Ziani, Salem bin Ghadayer
2.30pm Maiden (TB) Dh60,000 (D) 1,600m
Winner Mazagran, Tadhg O’Shea, Satish Seemar
3pm Handicap (TB) Dh84,000 (D) 1,800m
Winner Tailor’s Row, Royston Ffrench, Salem bin Ghadayer
3.30pm Handicap (TB) Dh76,000 (D) 1,400m
Winner Alla Mahlak, Adrie de Vries, Rashed Bouresly
4pm Maiden (TB) Dh60,000 (D) 1,200m
Winner Hurry Up, Royston Ffrench, Salem bin Ghadayer
4.30pm Handicap (TB) Dh68,000 (D) 1,200m
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”