Regional designer Rami Al Ali is teaming up with online e-commerce site Moda Operandi to allow customers to pre-order his Autumn/Winter 2016 collection.
Available for a limited period only, until June 3, the prêt-à-porter collection will be available online, allowing customers to secure collection pieces months before they arrive in store.
Moda Operandi often teams up with labels on pre-ordering and online trunk shows, to help bring them to a wider audience. Following the recent Fashion Forward event in Dubai, the site is now offering trunk shows for local designers including Hussein Bazaza, Madiyah Al Sharqi, Hamda Al Fahim, and Madiso.
Al Ali already enjoys a loyal following, across both the Middle East and Paris, for his prêt-à-porter and haute couture. For those familiar with his work, this is the perfect opportunity to invest in his new season, evening wear- inspired pieces, ahead of the crowd.
Rami al Ali Autumn/Winter 2016 available now for pre-order at www.modaoperandi.com