A baker at work in Cairo. Egypt has set the price of bread sold outside the state’s subsidised food card system. EPA
A baker at work in Cairo. Egypt has set the price of bread sold outside the state’s subsidised food card system. EPA
A baker at work in Cairo. Egypt has set the price of bread sold outside the state’s subsidised food card system. EPA
A baker at work in Cairo. Egypt has set the price of bread sold outside the state’s subsidised food card system. EPA

Egypt fixes prices of free-market bread to combat surge in cost as its pound plummets


Hamza Hendawi
  • English
  • Arabic

Egypt has set the price of bread sold outside the state’s subsidised food card system as its currency plummeted by more than 10 per cent against the US dollar on Monday.

The fixed prices will apply for three months, and retailers who do not comply could face a fine of up to five million pounds ($286,200), Egypt said.

The decision by Prime Minister Mustafa Madbouly followed a steep rise in the price of free-market bread over the past three weeks, which retailers attribute to higher wheat and energy prices on world markets following Russia’s invasion of Ukraine.

Monday's decision brings the price of almost every loaf sold in Egypt under state control. Sixty per cent of Egypt’s 102 million people depend on the bread available under the subsidised food card system, which sells at 0.05 pounds for a loaf.

The remainder of the population depends on the more expensive free-market bread.

Under the new pricing system, the price of a 45-gram, flat loaf is 0.50 pounds, and 0.75 pounds for a 65-gram loaf. The price of a 90-gram loaf was fixed at one pound. Packaged bread available in supermarkets and grocery stores is now priced at 11.5 pounds a kilogram.

In return for the compliance of bakery owners, the government will provide them with wheat at pre-Ukraine war prices, it said.

Bread is a staple for most Egyptians, who, signifying its importance, call it “eish”, which means life or livelihood.

With about 30 per cent of Egyptians living under the poverty line, subsidised bread is a main source of carbs for most Egyptians who eat it with almost every meal. The price of bread has long been a politically sensitive issue. In 1977, an attempt by president Anwar Sadat to raise its price sparked deadly riots that forced him to back down.

A bakery employee balances on his head a tray of freshly baked bread in Cairo, where bread is eaten with almost every meal. Reuters
A bakery employee balances on his head a tray of freshly baked bread in Cairo, where bread is eaten with almost every meal. Reuters

The Egyptian pound's significant depreciation on Monday followed weeks of pressure on the currency as foreign investors pulled out billions of dollars from its treasury markets after Russia's invasion of Ukraine.

The pound dropped to 17.42 to 17.52 against the dollar, after having traded at around 15.7 pounds to the dollar since November 2020. The fall in the pound's value against the dollar is likely to push up the price of a wide range of goods and services, compounding the economic woes of the country.

The Ukraine conflict has also hit the country's tourism industry because a significant number of visitors come from the two nations to the Red Sea coast.

Tourism revenue account for more than 10 per cent of Egypt's gross domestic product.

Underlining the gravity of its economic situation, Egypt has been in discussions with the International Monetary Fund about possible assistance. No formal request for assistance has yet been made.

The war in Ukraine has also left Egypt facing higher costs for its substantial wheat imports – 13 million tonnes in 2021 – since Russia and Ukraine account for 80 per cent of the country's imports.

Egypt last week imposed a three-month ban on the export of essential foodstuff, including wheat, in the hope that ample supplies would keep prices in check.

President Abdel Fattah El Sisi sought to reassure Egyptians as they struggle to make ends meet.

“What I would like to tell everyone is that we are fine and things are going well. We have the required essentials that can cover us for a suitable number of months,” he told a TV talk show on Sunday night.

“The efforts made by the government is the maximum that can be done, but even that is not enough.

“Our resources and revenue are absolutely not proportionate to our population ... Trust me, as long as our number is increasing the way it is, the problems we face will always be difficult.”

Egypt's population grows by nearly 2 million annually.

The Egyptian leader, meanwhile, made good on Monday on his promise for a relief package to cushion the most economically vulnerable Egyptians against the fallout from the Ukraine war. The package, worth 130 billion pounds, include tax breaks, salary and pension increases.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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COMPANY%20PROFILE
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Retirement funds heavily invested in equities at a risky time

Pension funds in growing economies in Asia, Latin America and the Middle East have a sharply higher percentage of assets parked in stocks, just at a time when trade tensions threaten to derail markets.

Retirement money managers in 14 geographies now allocate 40 per cent of their assets to equities, an 8 percentage-point climb over the past five years, according to a Mercer survey released last week that canvassed government, corporate and mandatory pension funds with almost $5 trillion in assets under management. That compares with about 25 per cent for pension funds in Europe.

The escalating trade spat between the US and China has heightened fears that stocks are ripe for a downturn. With tensions mounting and outcomes driven more by politics than economics, the S&P 500 Index will be on course for a “full-scale bear market” without Federal Reserve interest-rate cuts, Citigroup’s global macro strategy team said earlier this week.

The increased allocation to equities by growth-market pension funds has come at the expense of fixed-income investments, which declined 11 percentage points over the five years, according to the survey.

Hong Kong funds have the highest exposure to equities at 66 per cent, although that’s been relatively stable over the period. Japan’s equity allocation jumped 13 percentage points while South Korea’s increased 8 percentage points.

The money managers are also directing a higher portion of their funds to assets outside of their home countries. On average, foreign stocks now account for 49 per cent of respondents’ equity investments, 4 percentage points higher than five years ago, while foreign fixed-income exposure climbed 7 percentage points to 23 per cent. Funds in Japan, South Korea, Malaysia and Taiwan are among those seeking greater diversification in stocks and fixed income.

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UAE squad
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Zimbabwe squad
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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Updated: June 12, 2023, 11:39 AM