The new consumer holiday



This is the age of consumerism and life in Abu Dhabi, for me anyway, is full of it. With Ramadan and Eid over, all the holy month offers have been swept away and the shops that cater to the western expatriate community have readied for the next commercially exploitable date on the calendar - Halloween. It started with all the costumes and other spooky paraphernalia, such as haunting CDs, spiders webs, cauldrons and plastic jack-o-lanterns. Then this week, the pumpkins appeared in large piles in the fresh produce department at Spinneys.

This is our sixth Halloween in Abu Dhabi, but I remember for the first couple of years scouring the shops for Halloween consumables before convincing my eldest that her little mermaid outfit was appropriate for the forthcoming festivities. I asked a seasoned Abu Dhabi mum where to buy a pumpkin and was disappointed to learn that they weren't available anywhere in the city. Some lucky families had arranged for visiting relatives to pack a few kilos of real pumpkin, along with other Halloween must-haves, but we had to make do with some rather ghoulish, misshapen, orange-dome squashes procured from the markets at Mina Port.

Apart from the dressing up, Halloween is all about trick or treating, or rather treating. The kids, of course, are all terribly excited, and thanks to the North American community here, Oct 31 tends to be a much bigger and better, supersized version of its English counterpart. The city's housing compounds are the best places to experience such complete over-the-topness, which, along with the sugar, seems to send the kids wild. Lit by pumpkin light and doused in cobwebs, the houses and occupants are transformed. And with the exception of a few very young casualties of fear, mobs of screeching children run from house to house filling up cauldrons and carrier bags with sweets.

Writing this column led me to ponder what the community of non-Halloween observers must make of all this dressing up, mutilating pumpkins and begging for sweets. It was then that I realised that I had absolutely no idea what it was all about either. As a kid, we were lucky to get a few boiled sweets, but why we did what we did, I hadn't a clue. I'd like to say the internet sorted out the Halloween issue for me and that I'm now going to explain it all in the next 50 words, but after reading a few "history of Halloween" pages, I'm even more confused. It's pagan, over 2,000 years old, has a lot to do with the end of the growing season, and something Roman which is where apple bobbing is thought to originate. Thankfully, my sugar-focused children haven't shown any interest in its meaning, so I think we'll leave the education element for this year. See you Friday.

10 tips for entry-level job seekers
  • Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
  • Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
  • Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
  • For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
  • Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
  • Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
  • Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
  • Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
  • Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
  • Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz