Huda Kattan is expanding her line of products with a new range designed to make the most of natural skin.
GloWish is the latest from the Dubai beauty mogul, designed to offer perfect no make-up make-up.
The collection comes fresh off the back of the launch of Kattan's skincare line, which the star credited with making her feel comfortable in her skin and wanting to show it off.
“I was so inspired after we launched Wishful and after finally being comfortable showing my skin for what it is – no Photoshop or make-up, I thought, why does it have to be one or the other?” she wrote in a post announcing the launch. “If I don’t want to full glam, why is the only option no glam?! Well, something that is the perfect in between and actually works for your skin!”
The range is being launched with two products – the MultiDew Skin Tint and the Soft Radiance Bronzing Powder.
The MultiDew Skin Tint comes in 13 shades, and promises to give you “that effortless weekend glow”, Kattan says. Made from natural and skin-loving ingredients, the formula is waterproof and fragrance-free.
The Soft Radiance Bronzing Powder comes in five shades, and vows to add warmth and dimension to skin, with a creamy formula that lasts for up to 12 hours.
"I am so excited to finally share this with you guys and I can't wait to hear what you think! Love you all so much," Kattan said.
The launch follows the success of Wishful, Kattan’s skincare range, which launched in February 2020. It includes a range of scrubs, sheet masks, a moisturiser and a rose-infused skin oil.
At the time of the launch, Kattan said: “We are not going to have products for every single skin issue. We’re not going after acne, we’re not going after wrinkles or hyperpigmentation – what we’re going after is soft, smooth skin [and] diminished pores.”
GloWish is now the third arm of Kattan’s mega beauty empire, which started with the launch of Huda Beauty in 2013. The initial collection, which launched in Sephora at The Dubai Mall, included a range of false eyelashes, It has since expanded to include a vast array of lip, eye and face products.
The brand has gone on to enjoy several global launches, with products now available worldwide on Hudabeauty.com as well as retailers including Sephora, JC Penney, Harrods, Selfridges, Cult Beauty and, most recently, Asos.
The GloWish range will launch on Tuesday, June 1 at www.hudabeauty.com.